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Joey Little's ADM Blog (20)

The Big Easy Survival Guide for NADA100

 

Chapter 1: Get Prepared

 

It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know…

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Added by Joey Little on December 7, 2016 at 9:59am — 1 Comment

Twitter Moments Now for Mobile, Pinterest Introduces Hand-Picked Showcase, & More!

This Week in Social Media

 

News for the Week of December 5

 

Twitter Users Can Now Create Moments on Mobile

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more.  Twitter users can now create…

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Added by Joey Little on December 6, 2016 at 9:12am — No Comments

Innovate to Dominate the Market

 

Dealerships that are winning in today’s marketplace have one thing in common.  They embrace innovation with enthusiasm.

 

Why?  Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead.  A step ahead of those who resist change.  A step ahead of those who insist on doing it…

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Added by Joey Little on December 5, 2016 at 9:37am — No Comments

When Asked to Choose, 54% of Marketers Chose Facebook

 

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources. …

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Added by Joey Little on December 2, 2016 at 8:30am — No Comments

Instagram Adds Disappearing Photos, Videos, & Screenshots and More!

This Week in Social Media

 

News for the Week of November 28

 

Instagram Lets Users Know When Screenshots Are Taken

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…

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Added by Joey Little on November 29, 2016 at 10:28am — No Comments

Take it to Turbo: Foolproof Ways to Engage Your Online Audience

You already know your customers are online learning about the products and services they’re considering. 

And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome.  But before you start throwing…

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Added by Joey Little on November 23, 2016 at 11:30am — No Comments

Facebook Updates Metrics and Reporting, Pinterest Adds New Video Pins, & More!

This Week in Social Media

 

News for the Week of November 21

 

Facebook Updates Metrics and Reporting

Facebook had reportedly been having some issues with the metrics it provided, so they have…

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Added by Joey Little on November 22, 2016 at 1:55pm — No Comments

A Marketplace of Empowered Consumers

Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership. 

Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected…

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Added by Joey Little on November 21, 2016 at 10:30am — No Comments

People Aged 55 And Older Interact With More Branded Content Than Younger Generations

 

 

Knowing your audience is important when it comes to creating engaging content.

A recent study revealed that those aged…

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Added by Joey Little on November 18, 2016 at 11:30am — No Comments

More Features for Instagram Stories, More Ways to Connect With Periscope, & More!

This Week in Social Media

 

News for the Week of November 14

 

Instagram Adds More Features to Stories

New Instagram Stories features, including…

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Added by Joey Little on November 15, 2016 at 9:00am — No Comments

In-Vehicle Technology, Safeguards, & Dealership Opportunities

 

Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.  While we’re excited when new technology is introduced, we’re wary of those who wait on the sidelines and try to sneak their way in.  When it comes to automotive,…

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Added by Joey Little on November 10, 2016 at 12:10pm — No Comments

Better Customer Service for Twitter, New YouTube Comments, & More!

This Week in Social Media

 

News for the Week of November 7

 

Twitter Beefs Up Customer Service Efforts

Twitter announced they have added two new features to Direct Messages:…

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Added by Joey Little on November 8, 2016 at 10:24am — No Comments

Epic Storytelling Sets Your Brand Apart

 

Great brands differentiate themselves through storytelling.  Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about.  Instead of simply telling shoppers what they do or what they sell, the secret behind their successful brand strategies lies in telling their stories—who they are,…

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Added by Joey Little on November 7, 2016 at 11:55am — No Comments

Lead Change to Lead the Market

Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying.  Professionals in the automotive industry have learned that, to be successful, they need to be able to turn on a dime and adjust to whatever comes their way—and even better, those leading change and setting the…

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Added by Joey Little on November 2, 2016 at 11:34am — No Comments

New YouTube End Screens Feature, Facebook Online Courses, & More!

This Week in Social Media

 

News for the Week of October 31

 

End Screens Feature From YouTube Available for All

When creators produce great content, it leaves viewers looking for more. End Screens is…

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Added by Joey Little on November 1, 2016 at 9:20am — No Comments

Power Play: Consumers Control the Marketplace

 

With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever.  They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want.  Whatever the product, there’s no shortage of options and…

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Added by Joey Little on October 31, 2016 at 11:06am — No Comments

Keep Winning Customers in a New Transportation Age

Ride sharing.  Corporate fleets.  Short-term rentals.  Mass transit.  Ride subscription plans.  The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way.  Brand-new drivers are no longer forming lines at the DMV the second they…

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Added by Joey Little on October 27, 2016 at 11:32am — No Comments

New Pin Collective, New LinkedIn Skills & Endorsements Section, & More!

This Week in Social Media

 

News for the Week of October 24

 

Facebook Adds New Recommendation Engine and CTA Buttons for Local Events and Businesses

Facebook issued an update to improve the usage…

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Added by Joey Little on October 25, 2016 at 12:00pm — No Comments

Know Your Customers to Beat the Buy-From-Your-Couch Trend

 

One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars.  Their overall dispositions have changed, the reasons they purchase and lease have shifted, and the ways in which they want to buy are moving from the showroom floor to the digital world.  All these things are causing a major shift in the way dealerships must…

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Added by Joey Little on October 19, 2016 at 1:23pm — No Comments

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