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Joseph Little's ADM Blog (109)

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…

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Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments

72% of Marketers Say Social Media Helps Build Loyal Fans

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that…

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Added by Joseph Little on August 28, 2015 at 9:57am — No Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…

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Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments

This Week in Social Media – Week of 8.24.15

Social Media News for the Week of August 24 via @SocialLittleMan

Blab.im Hitting the Social Scene

Still in Beta, Blab.im is a chat app marketers and various other users are keeping their eyes on.  Similar to Periscope, its live streaming functionality allows groups of up to four to video chat simultaneously.…

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Added by Joseph Little on August 26, 2015 at 11:57am — No Comments

Be Your Own Life Coach: 5 Questions Continued

Article written by Kristin Huntley

What are my strengths?

As promised, I’m here to continue the conversation from my session at Women in Automotive on The Five Questions Every Successful Woman Must Answer.  Here I hope to provide you with resources and ideas for answering these questions and keep the inspiration to live your purpose going!  If you enjoy the blogs, please tweet me, comment, share,…

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Added by Joseph Little on August 25, 2015 at 3:00pm — No Comments

Discover Your Market: Your Employees

4 Reasons Marketing to Your Employees Matters

Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to…

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Added by Joseph Little on August 24, 2015 at 3:31pm — No Comments

73% of U.S. Americans Have a Social Network Profile

#73 – 99 Things About Social Media with Joey Little

In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life.  Today, 73% of the U.S.…

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Added by Joseph Little on August 24, 2015 at 7:43am — 1 Comment

Social Media Update – The News You Need This Week!

Social Media News for the Week of August 17

Twitter Character Limit

The private side of Twitter saw a big change this week, as the social media platform removed the 140-character limit from direct messages. While the public side of Twitter still carries…

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Added by Joseph Little on August 19, 2015 at 5:55am — No Comments

Your Hispanic Consumer: Part IV

Hispanic Consumers Are Serious About Shopping

As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they are purchasing,…

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Added by Joseph Little on August 18, 2015 at 8:07am — No Comments

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…

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Added by Joseph Little on August 17, 2015 at 11:07am — No Comments

74% of Consumers Rely on Social Networks When Shopping

Forget the Billboards: 74% of Consumers Rely on Social Networks to Guide Purchasing Decisions

Social media holds a powerhouse of capabilities for your dealership. And don’t let the name fool you; it’s not just for socializing. It’s being utilized for everything from shopping to research to networking and pretty much anything else your mind can conjure up.…

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Added by Joseph Little on August 14, 2015 at 8:38am — No Comments

Joey Little with AutoSuccess Publisher, Susan Givens

From Susan Givens, Publisher of AutoSuccess Magazine

Listen on Website - Listen on iTunes

Selling a car is great, but should it be the ultimate goal of your dealership? While selling a vehicle may be…

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Added by Joseph Little on August 14, 2015 at 7:07am — No Comments

This Week in Social Media with @SocialLittleMan

Social Media Marketing News for the Week of August 10, 2015

Hey everyone! @SocialLittleman here with your weekly social media news and highlights.  I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!…

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Added by Joseph Little on August 13, 2015 at 6:30am — No Comments

Your Hispanic Consumer: Part 2

Discover Your Market: Your Hispanic Consumer Part II

Marketing to Various Acculturation Levels

Everyone knows they need to market to Hispanic consumers, and if you don’t know, here’s a little secret: You need to market to Hispanic consumers!

Here’s quick run-down of why: 

  • There are over 56 MILLION…
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Added by Joseph Little on August 11, 2015 at 8:07am — No Comments

Discover Your Hispanic Market: Part 1

Connecting With Your Hispanic Consumer

Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture

and empower them as individuals. Over 56 million strong, this is a population that does not want to be sold to and highlighted, but rather included. Proud of a rich culture,…

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Added by Joseph Little on August 10, 2015 at 9:49am — No Comments

75% of the World’s Leaders Are on Twitter

Tweet Your Leaders…#75 of 99 Things to Know About Social Media with Joey Little

Many people still remember writing letters to their congressmen or senators whenever they had an issue, a complaint, or feedback. It took paper, pens, envelopes, and stamps—as well as quite a bit of determination in order to get the attention of someone in a leadership position.…

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Added by Joseph Little on August 7, 2015 at 9:40am — No Comments

Subi Ghosh from Dealer Authority with host Joey Little

Subi Ghosh, Dealer Authority’s Executive Vice President of Marketing Joins Host Joey Little for talk on Digital Strategy and Women in Automotive

Listen to podcast here - …

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Added by Joseph Little on August 6, 2015 at 12:00pm — 1 Comment

This Week in Social Media with @SocialLittleMan

Social News for the Week of August 3, 2015

Google+ Gets Focused

With more and more people flocking to Google+, the site continues to improve the user experience.  With its latest improvements, Google is rethinking some things and making…

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Added by Joseph Little on August 5, 2015 at 1:00pm — 1 Comment

Discover Your Millennial Market

Millennials as Social Influencers: DO Talk to Strangers

Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult consumers and discovered that the most valuable…

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Added by Joseph Little on August 4, 2015 at 7:41am — No Comments

Discover Your Market

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively.  Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!

You already know you offer a great…

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Added by Joseph Little on August 3, 2015 at 3:07pm — No Comments

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