Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Joey Little's ADM Blog (194)

69% of Executives Believe Social CEOs Boost Company Credibility

69% of Executives Believe Social CEOs Boost Company Credibility from AutoAlert on Vimeo.

It’s important to get your dealership…

Continue

Added by Joey Little on July 22, 2016 at 8:00am — No Comments

Modern Communication: What Your Customers Want

Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways. 

Dealerships are seeing the changes that have been brought on by technology as…

Continue

Added by Joey Little on July 22, 2016 at 7:00am — No Comments

Improvements to YouTube Ads, Improvements to Twitter Emoji Support, and more!

This Week in Social Media

News for the Week of July 18

Improvements for YouTube Ads

Google recently announced …

Continue

Added by Joey Little on July 18, 2016 at 11:00am — No Comments

Communication & Engagement: BFFs That Stick Together

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…

Continue

Added by Joey Little on July 13, 2016 at 3:00pm — No Comments

Snapchat Memories, Instagram Comment Moderation, and Twitter Sports Livestream

This Week in Social Media

News for the Week of July 11

New Snapchat Memories Feature

The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing them to create personal collections of favorite moments.  Memories will show up right below the Camera screen, allowing for easy access simply by swiping up to open. …

Continue

Added by Joey Little on July 11, 2016 at 1:43pm — No Comments

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list.

In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces…

Continue

Added by Joey Little on July 8, 2016 at 8:00am — No Comments

71% of Companies Plan to Increase Their Video Budget

It’s no surprise social media continues to surge as a means of keeping in touch, sharing information, and comparing product feedback.  Now, more than ever, companies are turning to video to reach consumers for one very compelling reason: it works. It’s estimated 71% of companieswill increase their video marketing budgets this year, and that’s because video has become…

Continue

Added by Joey Little on July 6, 2016 at 2:48pm — No Comments

It’s Time to Communicate Like a Boss

Take Control of Your Dealership’s Communication

If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot?  The…

Continue

Added by Joey Little on July 5, 2016 at 9:00am — 2 Comments

Shoppers Speak Out: 5 Things That Are More Important Than Price

When shopping for anything, especially big-ticket items like cars, shoppers compare prices.

It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining…

Continue

Added by Joey Little on July 1, 2016 at 7:30am — No Comments

Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building…

Continue

Added by Joey Little on June 28, 2016 at 8:00am — No Comments

Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger

This Week in Social Media

News for the Week of June 27…

Continue

Added by Joey Little on June 28, 2016 at 7:30am — No Comments

Build Your Brand With Social Selling Part II

Part II: Increase Employee Engagement

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.  Most businesses already know increasing employee engagement is important,…

Continue

Added by Joey Little on June 23, 2016 at 7:00am — No Comments

Build Your Brand With Social Selling Part I

Part I: Social Selling and Your Bottom Line

There’s serious hype about social selling in every industry, but do you know what it means for your dealership?  Do you know how it can impact your sales, your employee engagement, and ultimately your bottom line?

If not, it’s time to take a look.  There are several ways…

Continue

Added by Joey Little on June 21, 2016 at 1:00pm — No Comments

Facebook Video Comments, Twitter Insiders, & more!

This Week in Social Media

News for the Week of June 16

   

Snapchat Content Now More Discoverable

Snapchat is bringing updates to users and making its content more discoverable by …

Continue

Added by Joey Little on June 20, 2016 at 7:30am — No Comments

Get to Know Today’s Empowered Consumers

Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before. 

In order to build trust in your brand and win over savvy shoppers, it’s important to keep up with what’s important to them in the marketplace.  While…

Continue

Added by Joey Little on June 16, 2016 at 12:00pm — 1 Comment

Making Magic: Finding and Leveraging Your Word-of-Mouth Influencers

As consumers, we are influenced by everything we hear and see, everywhere we go, and in everything we do. Whether we realize it or not, no purchasing decision is made entirely on our own. Instead, however large or small the influences may appear, we are swayed by people, marketing, and opinions every day.

It might be a recommendation…

Continue

Added by Joey Little on June 15, 2016 at 2:00pm — No Comments

New Facebook Messenger emojis, Periscope comment moderation, and more!

This Week in Social Media

News for the Week of June 9

Instagram Business Profiles

Instagram recently announced a variety of new business profiles, which include a Contact button, access to insights, and the ability to convert posts that are performing well into ads.  Instagram business profiles are free for business accounts, and with a business…

Continue

Added by Joey Little on June 9, 2016 at 12:35pm — No Comments

Turn Shoppers Into Dealership Advocates

Your customers will be your dealership’s best marketers when you give them an experience to remember. 

Their feedback regarding products, performance, and the overall dealership experience can have a huge impact on the opinions of future shoppers, and with a majority of consumers turning toward social…

Continue

Added by Joey Little on June 9, 2016 at 12:30pm — No Comments

The Benefits of an Empowered Dealership

Dealerships today have to edge out more and more competitors in order to win customers. Because of this, they are constantly looking for new and better ways to distinguish themselves and gain an advantage in the marketplace. One way dealerships can increase their curb appeal is by empowering employees and developing strong, engaged workforces. This involves encouraging employees to take control and make decisions, ensuring they feel more confident and involved in dealership…

Continue

Added by Joey Little on June 7, 2016 at 7:52am — No Comments

New Twitter Options and Hacks

If you’re looking for innovative and creative ways to bring more interaction to your Twitter page and gain a larger following for

your business, consider some of these options and hacks to optimize your page in 2016. Gaining more followers and interaction on Twitter is often as simple as utilizing clever, quick strategies and hacks. Check out these six Twitter options and hacks to find out more: …

Continue

Added by Joey Little on March 1, 2016 at 3:56pm — No Comments

ADM Blog Topics by Tags

Monthly Archives

2016

2015

2014

2013

2012

2011

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service