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Joseph Little's ADM Blog (90)

Discover Your Market

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively.  Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!

You already know you offer a great…

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Added by Joseph Little on August 3, 2015 at 3:07pm — No Comments

76% of Women are Active on Social Media

Who Runs the World [on Social Media]? Girls.

It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit.  While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading…

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Added by Joseph Little on August 3, 2015 at 1:13pm — No Comments

Joey Little and Jennifer Briggs Talking Lead Generation Strategy on Location at Feldman Automotive

 

@SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman Automotive…

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Added by Joseph Little on July 30, 2015 at 8:49am — No Comments

Facebook, YouTube and Instagram Upgrades

Social Media News for the Week of July 27, 2015

Post by Kristin Huntley, Director of Marketing and Content

New Facebook Video…

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Added by Joseph Little on July 29, 2015 at 8:00am — 1 Comment

Secrets Every Successful Dealership Knows

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…

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Added by Joseph Little on July 28, 2015 at 6:53am — No Comments

10 Ways to Build Trust in Your Brand

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…

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Added by Joseph Little on July 27, 2015 at 8:45am — No Comments

77% of Your Dealership’s Social Media Posts Should be Content Marketing



The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind…

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Added by Joseph Little on July 24, 2015 at 7:30am — 2 Comments

FuzeCast Strategy Team Podcast with Data Scientist, Paul Chua

In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement.  Paul is a strategic member of the…

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Added by Joseph Little on July 23, 2015 at 7:59am — No Comments

This Week in Social Media

Social Media Update – Week of 7/20

Hey, it’s Joey Little, VP of Social Strategy with the MotoFuze Weekly Social Media Update.  This week we’ve got some great news for those of us who want more from our mobile social media experience!

Twitter Summary Cards

Twitter users will now see more web content detail in their timelines thanks to the newest …

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Added by Joseph Little on July 22, 2015 at 7:19am — No Comments

Take Back Your Brand: Epic Customer Experience

Experience and Relationships are the Building Blocks of Your Brand

 

Ask most …

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Added by Joseph Little on July 21, 2015 at 7:37am — No Comments

Take Back Your Brand: Epic Storytelling

Epic Ways to Tell Your Brand Story

Storytelling …

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Added by Joseph Little on July 20, 2015 at 7:06am — No Comments

Take Back Your Brand: Social Done Right

Putting Social Media to Work at Your Dealership

There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…

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Added by Joseph Little on July 17, 2015 at 11:40am — No Comments

Take Back Your Brand: Consistency Wins

Consistency is Key: Branding with Purpose

Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…

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Added by Joseph Little on July 16, 2015 at 8:00am — No Comments

The Evolution of Communication

MotoFuze Strategy Team Roundtable: the Evolution of Communication

Communication strategies have evolved drastically over the years, and have been moving at the speed of light over the last decade.  In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Content and…

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Added by Joseph Little on July 15, 2015 at 2:00pm — No Comments

Social Media Update

This Week in Social Media and What it Means to You

News for the Week of July 13, 2015 - this week author is Kristin Huntley, Dir of Content & Marketing for Motofuze powered by Fuzecast

Facebook News Feed Controls

In an effort to allow even more…

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Added by Joseph Little on July 15, 2015 at 12:00pm — 2 Comments

Service Worth Sharing is the Future of Your Dealership

Take Back Your Brand: How Your Service Department Can Tell a Great Brand Story

As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…

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Added by Joseph Little on July 15, 2015 at 7:06am — No Comments

Former VinSolutions CEO & Founder joins Motofuze.com as CEO

Formal Press Release will be distributed this week.

Along with my Fuze team, I want to socially welcome Mike Dullea as our new CEO and managing partner of Motofuze.  

Mike discussed with me about reaching out to each and everyone of his dealership friends and will start placing calls tomorrow to touch base and share the future of Motofuze and the software products he has been developing since 2012. Motofuze is going to release…

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Added by Joseph Little on January 5, 2015 at 9:45am — No Comments

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"

Google just did a "go screw yourself Yelp".

Looks like its just for food and lodging, but knowing Google this will expand…

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Added by Joseph Little on November 19, 2014 at 11:18am — 2 Comments

VinSolutions Integrates Carleton's SmartCalcs into Recently Enhanced Desking Platform

VinSolutions, Inc., a marketplace leader and developer of Internet-basedcustomer relationship management (CRM) for the automotive industry,announced today the integration of Carleton's SmartCalcs consumerlending and leasing calculation engine into its recently enhanceddesking platform.  Carleton provides lending compliance softwareproducts to many of the major lending captives and lenders in the autoindustry. This new integration will enable VinSolutions dealers to stayin compliance with…

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Added by Joseph Little on May 13, 2014 at 10:02am — No Comments

Sean Stapleton, Vice President of Sales at VinSolutions to Speak at the 16th Digital Dealer Conference and Exposition

Stapleton's session, entitled "The Evolution of Automotive Tool Sets" will focus on how dealers can use the latest tools and technology to reach and influence car buyers.

"Sean's expertise and knowledge in consumer behavior, marketing and retention, and leveraging automotive CRM best practices will provide dealers with actionable learnings they can immediately take back to their stores," says Brian Skutta, vice president and general manager of…

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Added by Joseph Little on May 2, 2014 at 9:38am — No Comments

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