Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively. Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!
You already know you offer a great…Continue
Added by Joseph Little on August 3, 2015 at 3:07pm — No Comments
It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit. While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading…Continue
Added by Joseph Little on August 3, 2015 at 1:13pm — No Comments
Added by Joseph Little on July 30, 2015 at 8:49am — No Comments
Post by Kristin Huntley, Director of Marketing and ContentContinue
Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…Continue
Added by Joseph Little on July 28, 2015 at 6:53am — No Comments
The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…Continue
Added by Joseph Little on July 27, 2015 at 8:45am — No Comments
Welcome to the Hope-Is-Not-a-Strategy post, where I remind…Continue
In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement. Paul is a strategic member of the…Continue
Added by Joseph Little on July 23, 2015 at 7:59am — No Comments
Twitter users will now see more web content detail in their timelines thanks to the newest …Continue
Added by Joseph Little on July 22, 2015 at 7:19am — No Comments
Ask most …Continue
Added by Joseph Little on July 21, 2015 at 7:37am — No Comments
Added by Joseph Little on July 20, 2015 at 7:06am — No Comments
There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…Continue
Added by Joseph Little on July 17, 2015 at 11:40am — No Comments
Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…Continue
Added by Joseph Little on July 16, 2015 at 8:00am — No Comments
Communication strategies have evolved drastically over the years, and have been moving at the speed of light over the last decade. In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Content and…Continue
Added by Joseph Little on July 15, 2015 at 2:00pm — No Comments
News for the Week of July 13, 2015 - this week author is Kristin Huntley, Dir of Content & Marketing for Motofuze powered by Fuzecast
In an effort to allow even more…Continue
As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…Continue
Added by Joseph Little on July 15, 2015 at 7:06am — No Comments
Formal Press Release will be distributed this week.
Along with my Fuze team, I want to socially welcome Mike Dullea as our new CEO and managing partner of Motofuze.
Mike discussed with me about reaching out to each and everyone of his dealership friends and will start placing calls tomorrow to touch base and share the future of Motofuze and the software products he has been developing since 2012. Motofuze is going to release…Continue
Added by Joseph Little on January 5, 2015 at 9:45am — No Comments
Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"
Google just did a "go screw yourself Yelp".
Looks like its just for food and lodging, but knowing Google this will expand…Continue
VinSolutions, Inc., a marketplace leader and developer of Internet-basedcustomer relationship management (CRM) for the automotive industry,announced today the integration of Carleton's SmartCalcs consumerlending and leasing calculation engine into its recently enhanceddesking platform. Carleton provides lending compliance softwareproducts to many of the major lending captives and lenders in the autoindustry. This new integration will enable VinSolutions dealers to stayin compliance with…Continue
Added by Joseph Little on May 13, 2014 at 10:02am — No Comments
Stapleton's session, entitled "The Evolution of Automotive Tool Sets" will focus on how dealers can use the latest tools and technology to reach and influence car buyers.
"Sean's expertise and knowledge in consumer behavior, marketing and retention, and leveraging automotive CRM best practices will provide dealers with actionable learnings they can immediately take back to their stores," says Brian Skutta, vice president and general manager of…Continue
Added by Joseph Little on May 2, 2014 at 9:38am — No Comments