Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Designing your sales process to focus more on your customer’s needs and wants and less on you can help you be more successful. It lowers the customer’s natural resistance and can help you sell more and make more profit. There are 10 key ingredients to making this happen.
A Positive Attitude
Much has been written about the importance of maintaining a positive attitude and I will not rehash all of that here. A positive attitude is your armor against…Continue
Added by Al Mosher on August 4, 2014 at 6:44am — No Comments
You have all seen or heard Albert Einstein’s definition of insanity – doing the same think over and over again and expecting different results. And yet, day after day, in dealerships large and small, owners and sales managers trot out the same tired old sales process, watch the same decades-old videos and hire the…Continue
Every day we hear about customer satisfaction. Companies do surveys to find out how satisfied their customers are with the service they received. Some even go so far as to reward employees with bonuses or prizes based on satisfied customers.
That’s just wrong. ‘Satisfied’ is the lowest level…Continue
Added by Al Mosher on December 30, 2013 at 5:32am — No Comments
In the modern business world it has taken on a different meaning. In that context, it now refers to the loss…Continue
Added by Al Mosher on December 13, 2013 at 7:09am — No Comments
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own…Continue
In his book Customer Satisfaction is Worthless, Customer Loyalty is Priceless, Jeffrey Gitomer poses the question, “If customer satisfaction is at an all-time high, why is customer loyalty at an all-time low?” In the car business we see that play out every day. CSI scores…Continue
Added by Al Mosher on December 2, 2013 at 7:17am — No Comments
1. Catch the ball
Nothing positive can happen until the receiver completes the catch.
2. Try to make additional…Continue
Added by Al Mosher on November 26, 2013 at 5:48am — No Comments
In my last post, Advertising That is Priced Less and Priceless, I talked about the best form of advertising there is, word of mouth. You can read that HERE.
Word of mouth advertising can also be the worst…Continue
Added by Al Mosher on November 22, 2013 at 6:00am — No Comments
You all know how expensive advertising can be. Dealerships spend thousands of dollars every month on newspaper, radio, TV, billboards, SEM…Continue
Added by Al Mosher on November 20, 2013 at 6:42am — No Comments
You are 100% responsible for your own attitude and motivation. Other people can inspire you but you have to decide if their words or actions motivate you. You can just as easily choose…Continue
Have you ever broken down your income goals to see how much your time is actually worth? It’s a great way to figure out which activities you should be allocating time for and which you should be delegating to someone else.
Added by Al Mosher on November 11, 2013 at 11:30am — No Comments
Most companies are using a sales process that dates back several decades. It was probably wrong then and it most definitely is wrong now. Now, don’t get me wrong. It’s not the process I object to; it’s some of the things you’ve been taught to do in it.
Let’s look at some of the bad advice you…Continue
A thermometer is a follower. It reflects the temperature of its environment. A thermometer is a device that reacts to whatever is going on. If the temperature is hot, it tells you so. If it’s cold, the thermometer reflects that reality as well. It’s a dumb instrument in the sense it doesn’t contain…Continue
Added by Al Mosher on November 5, 2013 at 7:30am — No Comments
v. vi·su·al·ized, vi·su·al·iz·ing, vi·su·al·iz·es
1. To form a mental image of; envisage: tried to visualize the scene as it was described.
2. To make visible.
In life and work,…Continue
Added by Al Mosher on November 3, 2013 at 4:30am — No Comments
Once upon a time there were two men who lived in the same forest and decided to have a contest chopping wood. The first man was in good physical shape and very muscular. The second man was in good shape but smaller in statute and wiry. They would chop wood all day and at the end of the…Continue
Added by Al Mosher on November 1, 2013 at 5:51am — No Comments
Negative inputs and events drain your battery. Some of these include:
Added by Al Mosher on October 28, 2013 at 5:35am — No Comments
A.A. Milne’s beloved children’s books featuring Winnie & Piglet & Eyeore & Tigger and the rest of the crew have delighted children for decades. Here are a few favorite quotes from those classics and how they apply to your business today.
“What day is it?"
Added by Al Mosher on October 22, 2013 at 6:00am — No Comments
If you want to be successful in sales, you must have each of the 5 ‘believes’. Now there are other so-called experts out there who will tell you that you can overcome the lack of one or two of these but I’m here to tell you that you will never be as successful as you could be, you will never reach your full…Continue
Added by Al Mosher on October 16, 2013 at 5:29am — No Comments
The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new…
Added by Al Mosher on October 10, 2013 at 6:01am — No Comments
How many nicknames can you think of for your television set? There’s the ‘boob tube’ and the ‘idiot box’. It has been labeled the electronic babysitter. I’ve even seen it described as the ‘electronic plague’ and the ‘downfall of…Continue
Added by Al Mosher on October 8, 2013 at 6:50am — No Comments