Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Who's Filling Out The Credit Application At Point of Sale? Hopefully It's Not Your Salespeople...
How many times as a manager have you looked through a deal that one of your salespeople just dropped on your desk and you asked yourself. "Who filled out this credit application? Or who filled in the blanks? Why are there crossouts? It sure looks like my salesperson did this. I have a complete deal in front of me. Ok let's call it in. " That's the norme in most dealerships. We wag the…Continue
Added by Sean V. Bradley on May 28, 2012 at 11:08am — No Comments
2012 Automotive Special Finance
Banks are buying again and they are buying deep. Sub Prime Business is back and it is extremely profitable. I work with dealerships all over the country and the feeling is unanimous… They are ALL loving it! Why wouldn’t they? Over 60% of the United States has less than perfect credit.
Let me clear up some misconceptions about Special Finance. There are two different ways that you can engage the sub prime market (or not engage it at…Continue
Added by Sean V. Bradley on May 28, 2012 at 10:58am — No Comments
Sean V. Bradley "On Top of The World" - Automotive Sales is an AMAZING Career... If you make it…Continue
Added by Sean V. Bradley on May 3, 2012 at 5:45pm — No Comments
Fire Your Internet Sales Manager
I know I am going to get a lot of heat on this article, but it has to be said. I have worked with thousands of dealerships over the years and there have been numerous reasons given for mediocrity, and even failure. In the beginning of…Continue
Added by Sean V. Bradley on May 3, 2012 at 4:56pm — No Comments