Automotive Digital Marketing

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David Farmer's ADM Blog (32)

Unraveling the Rapidly Changing World of Digital Marketing

Today, the most progressive dealers are leveraging interactive marketing technologies to identify and engage automotive shoppers throughout the path to a purchase. Identifying the best and most efficient way to get those buyers to walk through the front doors of a dealership has become more and more difficult.

Four years ago Google introduced us to the Zero Moment of Truth or ZMOT as they called it, There is no doubt that it was a groundbreaking marketing study. But things have…


Added by David Farmer on May 18, 2015 at 8:54am — No Comments

5 Tips for Dealership Facebook Pages

There is no way around it, you need a Facebook page.  Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. 

After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained…


Added by David Farmer on November 27, 2013 at 4:30am — 12 Comments

What is your competition up to?

Deciding how much attention that one should pay to competitors is an age old problem and one that comes with a lot of conflictual opinions. Car dealerships obviously need to have an idea of what others are doing in their area. But being obsessed by the competition is a very poor idea that could lead to serious problems. Let’s take a closer look at why you don’t want to pay too much attention to what your competitors are doing.

Don’t Be Reactive, Be Proactive



Added by David Farmer on November 6, 2013 at 4:41am — No Comments

The Easy Way to Maintain Your Social Media Presence

Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work.  The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end.  There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.

Consider a Virtual…


Added by David Farmer on October 30, 2013 at 4:30am — No Comments

Three Tips for Making Your Dealership a Regional Authority

Wouldn’t it be great if your dealership was a regional authority?  Just imagine people from all over your city and area looking to your dealership for a range of information.  It can be done and with less effort than you might think!  Becoming a regional authority means that you take steps to provide your community with essential information that will make their lives better.  If people see that your business is trying to add to the community in…


Added by David Farmer on October 18, 2013 at 4:51am — No Comments

It's All About Conversion. The Importance of Identifying the Anonymous Web Visitor at the ZMOT.


Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on driving leads to their website via tools like social media, and pay per click advertising. However, when it comes to sales, even top-notch internet marketing efforts cannot guarantee results.

Google has been exploring the topic of…


Added by David Farmer on October 15, 2013 at 4:57am — No Comments

Exploring Two Social Media Options Beyond Facebook and Twitter

You’ve likely heard that in the Internet Era it is essential that you have a strong web presence and social media presence. Most people, in all businesses, think that this usually means Facebook, Twitter and nothing more. But that view could be costing you business. There is no denying that Facebook and Twitter most definitely dominate social media. Facebook, in particular, is simply massive, but this does not mean that there are not other social networks worthy of your attention.



Added by David Farmer on October 14, 2013 at 5:02am — No Comments

What Is Your Video Strategy?

Video is becoming more and more of an online player all the time. Just a few years ago using video for promoting any business could be tricky due to bandwidth related issues, but now video is a completely viable way for businesses of all kinds to reach more people online. People pay a good deal of attention to online video, in part, due to the fact that the novelty of video ads. Video interactivity hasn’t yet wore off and will not for years to come. Having a video…


Added by David Farmer on October 9, 2013 at 6:02am — No Comments

Three Recent Changes to Facebook and What They Mean For You

There are several new changes to Facebook that car dealerships need to be aware of and take into consideration. It has been well publicized for years now that Facebook is constantly changing, and we have recently seen yet another round of high-profile changes that will impact how you deal with the public on the world’s leading social media platform.

The bottom…


Added by David Farmer on September 27, 2013 at 5:30am — No Comments

Making Your Blog More Interesting to Potential Car Buyers

Quite often businesses, including car dealerships, feel that the fact that a blog exists is enough to generate results, but this just isn’t the case. A good blog will drive business and produce sales, but it has to be a blog that people want to read.

But what are the essentials of a good blog? It should cover the following bases.

1. The content should be well-written

2. The blog should be updated often so that people come back frequently

3. It should have good SEO or…


Added by David Farmer on September 21, 2013 at 5:25am — No Comments

Measuring success of your digital marketing strategy.

As you continue to develop and experiment with your digital marketing presence, the most important thing to take in to consideration is determining how to measure success. There is not a clear cut definitive answer on how to achieve that goal. However, without taking the time to look at your stats, you will never know which approaches are working best.

One way to measure your internet marketing success is by using Google Analytics. You can also analyze your Total Unique Visitors. Are…


Added by David Farmer on September 20, 2013 at 4:22am — 1 Comment

Online Reviews/Reputation Management:

What is more important than your reputation? No matter what industry you are in, the answer to the previous question is a large and glaring, “nothing!” There is a reason that businesses such as Yelp! generate so many lawsuits. In the pre-Internet Era, bad word of mouth was just that, very bad, but now with the ubiquitous nature of the internet, the “reputation game” has indeed changed a great deal. Negative reviews online can now be a real killer and can do their damage with remarkable…


Added by David Farmer on September 19, 2013 at 4:08am — No Comments

Automotive is the perfect example of an industry where web conversions can be very low.

Ever since Google released their influential Zero Moment of Truth study, companies have been rushing to address and improve their online presence. The fact of the matter is that currently companies are spending a great deal of money on advertising to drive customers to their website. However, while website traffic is desirable, it doesn’t necessary convert visitors to shoppers. 

Quite frequently, companies…


Added by David Farmer on September 12, 2013 at 4:53am — 1 Comment

intice Names Steve Moore Vice-President of Sales


Press Contact:

Alex Veal


intice Names Steve Moore Vice-President of Sales

September 9, 2013, Tampa, Florida – Intice announced today the appointment of the new company Vice-President of Sales. Steve Moore will immediately assume responsibilities for national sales efforts. Intice focuses on…


Added by David Farmer on September 9, 2013 at 1:09pm — No Comments

Conversion Techniques and Technology

The more dynamic, engrossing and responsive you can make a prospective car buyer’s experience on your site, the greater the chances are that you will be taking your first gigantic step towards creating a sale with a repeat customer. Of course, it goes without saying that this is how you grow your dealership. This also means that there is great value in exploring and effectively using all the relevant tools at your disposal. Let’s take a look at some of the tools that you may want to consider…


Added by David Farmer on September 9, 2013 at 5:02am — No Comments

Move Shoppers off of your website & into your showroom.


As the Internet becomes more pervasive in society, increasingly customers are using it as a means to determine their car purchase. As a result of these new dynamics, the automotive sales industry has had to adapt in order to accommodate the changes that the Internet has brought to shopping habits. However, one glaring issue is the fact that when customers do their research and decision-making online, they do not take the opportunity to visit car dealerships in person. Auto…


Added by David Farmer on September 4, 2013 at 4:54am — 1 Comment

Targeted Keywords and What they Mean to Your Dealership

“Cars” and “dealership” are probably not the best keywords for you.  When it comes to getting the most out of search engine optimization, a key aspect in the process is to carefully analyze and think through what keywords you should be using.  One of the first points to ponder is whether or not the keywords that you are selecting or currently using are too broad.  This is a very common mistake for all kind of companies and businesses, as they…


Added by David Farmer on August 27, 2013 at 4:24am — No Comments

Should your dealership be on Facebook...Really?

There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”)…


Added by David Farmer on August 26, 2013 at 5:11am — No Comments

intice® Empowers Car Dealerships Through Facebook Review Posting Technology

intice announced the addition of innovative technology that will enable car dealerships to boost their social media presence. This marketing company focuses on providing incentivized gift cards that enable dealerships to drive traffic into their showrooms. Thanks to this new Facebook review posting technology, dealerships can publicly reveal customer reviews with just the click of a button.

After initially visiting the car dealership's site and opting to receive a free VISA® gift…


Added by David Farmer on August 25, 2013 at 5:33am — No Comments

Facebook Reviews.

Online customer reviews are increasingly becoming an important part of the online shopping process and many dealerships continue to struggle to capture online reviews from their customers.

The intice Facebook Review App captures reviews from your customers as they activate their dealership Visa Reward Card and provides an integrated solution to present these reviews to your online shoppers as they visit your…

Added by David Farmer on August 24, 2013 at 4:00am — No Comments

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