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CDK Global's ADM Blog (123)

Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

When it comes to automotive digital marketing, it’s a jungle out there, and a new Cobalt eBook proves that dealers need to change their spots to survive.

According to new data from Cobalt’s car-buyer intelligence database, car-shoppers visit…

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Added by CDK Global on September 26, 2012 at 4:00pm — 9 Comments

The Warren Buffet Approach for Automotive Reputation Management

Th e quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers even visit your dealership they are doing their research online. In his recent article “11 Things You Didn’t Know…

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Added by CDK Global on September 25, 2012 at 3:30pm — 3 Comments

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

Remarketing We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time b) have one person visit your website six times?

If you said B you would be correct! Why, because that person is obviously more interested and lower down the purchase funnel. They are ready to…

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Added by CDK Global on September 6, 2012 at 8:44am — No Comments

Real Dealers, Real Results-The MultiChannel Methods of Matthew Welch



Ellen Jones, Cobalt Product Marketing Manager
by Chelsea Shearer, Reputation Management Specialist

 

Real Dealers, Real Results - The MultiChannel Methods of Matthew Welch

 

Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…

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Added by CDK Global on November 30, 2011 at 11:00am — No Comments

ADP Digital Marketing/Cobalt wins a 2011 Pinnacle Award

On Friday, ADP Digital Marketing/Cobalt won a 2011 Pinnacle Award at the Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar’s Palace in Las Vegas. The Pinnacle Award is the highest recognition possible, according to PCG President Brian Pasch. Pasch stated, “Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an…

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Added by CDK Global on October 10, 2011 at 12:56pm — No Comments

ADP Dealer Service's Cobalt Releases Dealer Command Center

Dealers Guide Design of a Next Generation Integrated Digital Marketing Management and Analytics Tool Suite

 

HOFFMAN ESTATES, IL--(Marketwire - Jun 2, 2011) - Cobalt, a business unit of ADP Dealer Services (NASDAQ: ADP), today announced the immediate availability of its Dealer Command Center for all Cobalt customers. Dealer Command Center provides…

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Added by CDK Global on June 2, 2011 at 10:16am — No Comments

Social Media Buzzkill: The Ballad of Joe and Bob



Does this conversation sound familiar?

 

Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old…

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Added by CDK Global on June 1, 2011 at 1:23pm — 1 Comment

Take 60:The Dealership Experience Challenge

60 Ways to Upgrade Your Dealership’s Customer Experien

Here’s the challenge: we dare you to incorporate all 60 of these dealership improvement efforts into your store in the next month. Post in the comments and let us know which ones you’ve incorporated, and also chime in with your own ideas for improvement.

 

1.     Make name tags mandatory for every employee (real names or fun nicknames)

2.     SNUGGIES. Keep branded snuggies…

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Added by CDK Global on May 18, 2011 at 4:02pm — No Comments

Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

The New Digital Automotive Marketing Strategy Gets Bold About Branding

In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy…

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Added by CDK Global on May 9, 2011 at 11:30am — No Comments

Creating a Sexy 2011 Dealer Website (Part 1)

 

 

It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going…

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Added by CDK Global on May 3, 2011 at 7:49am — No Comments

Clicks, Rings, Cha-Ching: The Digital World Demands Good Phone Skills



Why Phone Rings Still Equal Cash Register Rings

“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.”

 

By…

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Added by CDK Global on April 29, 2011 at 1:22pm — 1 Comment

Keep Your Reputation Management Engine Idling Smoothly



Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management…

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Added by CDK Global on March 23, 2011 at 2:46pm — No Comments

Unsung Heroes of the Auto Industry, Show Yourselves





Imagine a world where car dealers earned the same community respect as fire fighters, police officers and other local philanthropists. A world where little…

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Added by CDK Global on March 18, 2011 at 11:31am — 4 Comments

Celebrate St. Patrick's Day with real dealer email marketing campaigns!



In honor of Saint Patrick’s Day, we thought we’d share some of the festive automotive email marketing campaigns the Cobalt Owner Marketing team came up with to drive traffic to dealers like you! With this kind of strategy, who needs…

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Added by CDK Global on March 17, 2011 at 9:41am — No Comments

How to Apply TLC (Tough Leadership Criteria) To Your Hiring Process



By now, most automotive professionals are aware of the need to crack down on hiring practices in their dealerships-the mirror-fogging test just won’t cut it anymore. The question of course is how to do this. Below, the experts at ADP Digital Marketing shares four best practices for vetting potential employees.

 

Four Tough Hiring Practices to Employ in Your Dealership Today…

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Added by CDK Global on March 15, 2011 at 4:09pm — No Comments

Three German Proverbs for Three Common Automotive Marketing Scenarios



Volker Jaekel, Digital Marketing Ambassador for ADP Digital Marketing

As a German “elder” of the automotive industry, I decided to use my beloved German proverbs to illustrate common scenarios auto industry Internet…

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Added by CDK Global on March 10, 2011 at 2:11pm — No Comments

Be a Keywords King (Or Queen:)

How to Optimize your Dealer Website in Five Minutes a Day

John Goad is the SEO Quality and Process Manager for ADP Digital Marketing

We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…

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Added by CDK Global on March 8, 2011 at 9:41am — No Comments

The Car Dealership Kingdom: Are You a Hunter or a Farmer?

BDC: Turning Digital Automotive Leads into a Lucrative Customer Base

Richard Rikess, Certified Performance Improvement Consultant for ADP Digital Marketing

You’ve invested in a great new…

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Added by CDK Global on March 1, 2011 at 12:17pm — No Comments

Dealers: Use Super Bowl Advertising to Eat Your Competition For Breakfast

Thumbnail of Automotive Marketing Expert Max Steckler When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t forget about breakfast.

What does he mean? “The Super Bowl is the dance,” Steckler, Vice President of Advertising Products for ADP Digital Marketing, explains. “That’s where the courtship between advertisers and consumers begin.  It’s a…

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Added by CDK Global on January 31, 2011 at 2:02pm — No Comments

Real Dealers, Real Results-The MultiChannel Methods of Matthew Welch



Ellen Jones, Cobalt Product Marketing Manager
by Chelsea Shearer, Reputation Management Specialist

 

Real Dealers, Real Results - The MultiChannel Methods of Matthew Welch

 

Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…

Continue

Added by CDK Global on November 30, 1999 at 11:00am — No Comments

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