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CDK Global's ADM Blog (123)

How Carter Motors Group Became #1 with "Why Buy" Messaging

Featured Webinar

July 11th, 2013

8:30 a.m. Pacific Time/11:30 a.m. Eastern Time…


Added by CDK Global on June 20, 2013 at 4:30pm — No Comments

Your Dealership's Worst Review

Chelsea Shearer, Cobalt Reputation Management Specialist

by Alicia Ruggles, Reputation Management Specialist


Added by CDK Global on June 17, 2013 at 10:00am — 3 Comments

Google's Five-Star Rating System Reappears

Google Drops 30 Point Rating System In Favor Of Returning To Their 5 Point System

by Chelsea Shearer, Reputation Management Specialist…


Added by CDK Global on June 15, 2013 at 8:30am — 4 Comments

Last Week's Google+ Updates: What They Mean for Your Dealership

Kaitlyn Bender, Cobalt Reputation Management Specialist
by Kaitlyn Bender, Reputation Management Specialist

By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…


Added by CDK Global on May 23, 2013 at 6:30am — 2 Comments

What Your Toddler Can Teach You About Differentiating Your Dealership

By Jon Quade, Performance Improvement Consultant

The Why Game

Meet four-year old Martina. She's about to teach you a lesson.


You: Martina, it's time for bed, sweetie.

Martina: Why?

You: Because you've had a long day and you're going to be getting sleepy soon.



Added by CDK Global on April 30, 2013 at 12:22pm — 1 Comment

What You Need to Know About the New Google Places Dashboard

Mary Kelly Gaebel Cobalt Reputation Management Specialist
by Mary Kelly Gaebel, Reputation Management Specialist

Google+ Local
This month,…

Added by CDK Global on April 25, 2013 at 9:30am — 1 Comment

This is Your “Why” Wake Up Call

Steve Hanson
by Steve Hanson, Sr. Manager of Performance Improvement Consulting

Differentiating Your Dealership with a Why Buy Message

Why is my sales volume down? Why is my service drive empty? Why did I lose that deal? These questions are sometimes easier to answer than…


Added by CDK Global on April 18, 2013 at 12:30pm — 6 Comments

4 Proven Techniques to Leverage Video to Drive VDP Engagement

James Fabin, Cobalt Sr. Product Marketing Manager by James Fabin, Sr. Product Marketing Manager
Internet Video Views in US, January 2013 We've already looked at how…

Added by CDK Global on April 11, 2013 at 8:30am — No Comments

How To Keep Your VDPs In Sight, In Mind… All The Time

Shaun Kehrberg by Shaun Kehrberg, Product Marketing Manager, Digital Advertising…
Impact of Automotive Digital Advertising on VDP Views

Added by CDK Global on March 28, 2013 at 8:00am — 18 Comments

9 Million Reasons Why VDP Views Are The Metric That Matters

Shaun Kehrberg by Shaun Kehrberg, Product Marketing Manager, Digital Advertising…

VDP Views Decrease Inventory Time On Lot


Added by CDK Global on March 9, 2013 at 8:30am — 11 Comments

Dealers Still Scoring after the Big Game – The Power of “Couch Top” Shopping

Tablets & smartphones create real time connection between national brand advertising and dealer opportunity.

Dealers Still Scoring After Super Bowl In what has become an annual tradition, Cobalt data scientists spent Super Bowl Sunday in the office with one eye on the game and the other on the real time pulse of shopping activity occurring on the industry’s largest automotive shopper network. Channeling our collective…

Added by CDK Global on February 22, 2013 at 3:30pm — 3 Comments

Cobalt Announces PowerBrand Multichannel Dealer Advertising

Automotive Advertising

This week Cobalt announced …


Added by CDK Global on February 15, 2013 at 1:30pm — 2 Comments

Brian Pasch Calls Cobalt's Dynamic Inventory Retargeting "Ahead Of The Competition"

Automotive Display Advertising What do Macy's, Martha Stewart, and Cobalt have in common? According to PCG CEO Brian Pasch, the answer is a "very cool" retargeting capability. This past Wednesday, Brian Pasch published an article complimenting Cobalt's…

Added by CDK Global on February 7, 2013 at 10:00am — 1 Comment

Facebook Graph Search Ushers in the Dawn of Social Car Sales (Finally!)

Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…

Added by CDK Global on January 31, 2013 at 10:30am — 3 Comments

The Fluff-Free Guide to Writing Powerhouse SEO Content

We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most.

If it wasn’t already clear, Google has…


Added by CDK Global on December 27, 2012 at 11:30am — 7 Comments

Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinformation in the industry. Working at Cobalt, I’m lucky to be privy to insights from the largest in-market car-shopper data warehouse in the industry. Many of these insights…


Added by CDK Global on November 8, 2012 at 10:00am — 6 Comments

Are you making these innocent mistakes with your dealership reviews?

Are you unknowingly asking Google to delete your hard earned reviews? Are you possibly telling Yelp it’s OK to filter your 5 star reviews?

Believe it or not, what was once considered forward-thinking when it came to automotive review generation could now be construed as downright fraudulent thanks to new and harsher review…


Added by CDK Global on November 1, 2012 at 8:30am — 3 Comments

Customer Loyalty Begins in the Service Drive

Starbucks or Tully’s? Starbucks! PC or Mac? Mac! Jiffy Lube or Classic Chevrolet? Hmm?

Dealership loyalty is elusive but exists; and winning the hearts and minds of your customers often begins and ends in your service drive. Exceptional service is difficult to find, so when a consumer finds it, they will likely become a customer for life. I once had a service department stay open late to replace a tail light which busted the night before a vacation. I never…


Added by CDK Global on October 24, 2012 at 9:01am — No Comments

Reviews are The Tipping Point in the Buying Process

Does Your Dealership Have a Reputation Management Strategy? (editor's comment)


Written by Mary Kelly Gaebel - 

We all know reviews are critical to the modern…


Added by CDK Global on October 18, 2012 at 1:00pm — 2 Comments

Yes, QR Codes Do Work

See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site.

QR codes are all the rage, but do they…


Added by CDK Global on October 3, 2012 at 3:30pm — 4 Comments

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