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CDK Global's Blog – October 2012 Archive (3)

Customer Loyalty Begins in the Service Drive

Starbucks or Tully’s? Starbucks! PC or Mac? Mac! Jiffy Lube or Classic Chevrolet? Hmm?

Dealership loyalty is elusive but exists; and winning the hearts and minds of your customers often begins and ends in your service drive. Exceptional service is difficult to find, so when a consumer finds it, they will likely become a customer for life. I once had a service department stay open late to replace a tail light which busted the night before a vacation. I never…

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Added by CDK Global on October 24, 2012 at 9:01am — No Comments

Reviews are The Tipping Point in the Buying Process

Does Your Dealership Have a Reputation Management Strategy? (editor's comment)

 

Written by Mary Kelly Gaebel - 



We all know reviews are critical to the modern…

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Added by CDK Global on October 18, 2012 at 1:00pm — 2 Comments

Yes, QR Codes Do Work

See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site.

QR codes are all the rage, but do they…

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Added by CDK Global on October 3, 2012 at 3:30pm — 4 Comments

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