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CDK Global's Blog – September 2012 Archive (3)

Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

When it comes to automotive digital marketing, it’s a jungle out there, and a new Cobalt eBook proves that dealers need to change their spots to survive.

According to new data from Cobalt’s car-buyer intelligence database, car-shoppers visit…

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Added by CDK Global on September 26, 2012 at 4:00pm — 9 Comments

The Warren Buffet Approach for Automotive Reputation Management

Th e quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers even visit your dealership they are doing their research online. In his recent article “11 Things You Didn’t Know…

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Added by CDK Global on September 25, 2012 at 3:30pm — 3 Comments

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

Remarketing We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time b) have one person visit your website six times?

If you said B you would be correct! Why, because that person is obviously more interested and lower down the purchase funnel. They are ready to…

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Added by CDK Global on September 6, 2012 at 8:44am — No Comments

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