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CDK Global's Blog – March 2011 Archive (7)

Keep Your Reputation Management Engine Idling Smoothly

Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management…


Added by CDK Global on March 23, 2011 at 2:46pm — No Comments

Unsung Heroes of the Auto Industry, Show Yourselves

Imagine a world where car dealers earned the same community respect as fire fighters, police officers and other local philanthropists. A world where little…


Added by CDK Global on March 18, 2011 at 11:31am — 4 Comments

Celebrate St. Patrick's Day with real dealer email marketing campaigns!

In honor of Saint Patrick’s Day, we thought we’d share some of the festive automotive email marketing campaigns the Cobalt Owner Marketing team came up with to drive traffic to dealers like you! With this kind of strategy, who needs…


Added by CDK Global on March 17, 2011 at 9:41am — No Comments

How to Apply TLC (Tough Leadership Criteria) To Your Hiring Process

By now, most automotive professionals are aware of the need to crack down on hiring practices in their dealerships-the mirror-fogging test just won’t cut it anymore. The question of course is how to do this. Below, the experts at ADP Digital Marketing shares four best practices for vetting potential employees.


Four Tough Hiring Practices to Employ in Your Dealership Today…


Added by CDK Global on March 15, 2011 at 4:09pm — No Comments

Three German Proverbs for Three Common Automotive Marketing Scenarios

Volker Jaekel, Digital Marketing Ambassador for ADP Digital Marketing

As a German “elder” of the automotive industry, I decided to use my beloved German proverbs to illustrate common scenarios auto industry Internet…


Added by CDK Global on March 10, 2011 at 2:11pm — No Comments

Be a Keywords King (Or Queen:)

How to Optimize your Dealer Website in Five Minutes a Day

John Goad is the SEO Quality and Process Manager for ADP Digital Marketing

We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…


Added by CDK Global on March 8, 2011 at 9:41am — No Comments

The Car Dealership Kingdom: Are You a Hunter or a Farmer?

BDC: Turning Digital Automotive Leads into a Lucrative Customer Base

Richard Rikess, Certified Performance Improvement Consultant for ADP Digital Marketing

You’ve invested in a great new…


Added by CDK Global on March 1, 2011 at 12:17pm — No Comments

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