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CDK Global's ADM Blog (112)

Are You Getting the Most Out of Your Dealership's Website?



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…

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Added by CDK Global on October 15, 2014 at 2:39pm — 8 Comments

'Tis the Season for Declining Organic Search Traffic



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers,…

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Added by CDK Global on October 14, 2014 at 10:30am — 2 Comments

How Digital Marketing is Effecting the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

The Fall of Vehicle Sales Profits = The Rise of the 'Automotive Agent'

When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…

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Added by CDK Global on September 24, 2014 at 2:02pm — 1 Comment

Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging



Rob Campbell, Cobalt Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

Talk Dealer to Me is a Q&A…

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Added by CDK Global on September 12, 2014 at 10:12am — No Comments

How Bots Are Impacting Your Dealership's Digital Advertising



Dana Fornasar, Cobalt Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

There’s been some buzz recently regarding…

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Added by CDK Global on September 9, 2014 at 9:39am — 1 Comment

An Announcement from Ron Burgundy About Car Dealerships



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Cobalt Online Marketing Manager

"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…

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Added by CDK Global on September 4, 2014 at 1:00pm — 2 Comments

Take the Fantasy out of Measuring Your Advertising ROI



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

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Added by CDK Global on September 3, 2014 at 12:25pm — No Comments

What the Buzz is KPI?



Sara Towner, Cobalt Account Advocate
by Sara Towner, Account Advocate

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our…

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Added by CDK Global on September 2, 2014 at 2:30pm — 2 Comments

Boost Your Dealership Reputation With Employee Recognition



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…

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Added by CDK Global on August 26, 2014 at 2:13pm — 3 Comments

Promoting Yelp in Your Dealership



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared …

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Added by CDK Global on August 20, 2014 at 2:50pm — No Comments

Which Should You Choose: Adaptive or Responsive Design?



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …

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Added by CDK Global on August 20, 2014 at 10:51am — 3 Comments

How to Sell with VIN Activity



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…

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Added by CDK Global on August 20, 2014 at 9:00am — 2 Comments

What the Buzz is Closed Loop Analysis?

Closed Loop Analysis



Dave Hollander, Cobalt Online Marketing Manager

by Dave Hollander, Senior Marketing & Communications Manager

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…

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Added by CDK Global on August 14, 2014 at 11:30am — 1 Comment

What Your Dealership Needs to Know About the Google Pigeon Update



Colleen Harris, Search Engine Optimization Specialist
by Colleen Harris, Search Engine Optimization Specialist

In the ever changing land of Google search, they’ve shaken up…

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Added by CDK Global on August 13, 2014 at 4:00pm — 10 Comments

5 Ways to Win an Automotive Shopper's Heart

Five Proven Ways to Win

the Hearts and Minds of Car Buyers... 



Written by Nicholas…

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Added by CDK Global on August 8, 2014 at 11:00am — 4 Comments

Nacho Typical Marketing Approach



Katy Scheck, Director of Interactive Marketing/Marcom
by Katy Scheck, Director of Interactive Marketing/Marcom

I’m a typical Seattleite when it comes to baseball— a rainy…

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Added by CDK Global on August 5, 2014 at 11:03am — No Comments

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

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Added by CDK Global on July 24, 2014 at 9:30am — 17 Comments

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

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Added by CDK Global on July 17, 2014 at 8:30am — No Comments

Deciphering the Tracking Code- Connecting Car Shoppers Across Devices

Tracking Automotive Consumers Across Multiple Screens



Dana Fornasar, Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

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Added by CDK Global on July 11, 2014 at 10:30am — 7 Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

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Added by CDK Global on July 10, 2014 at 10:30am — 1 Comment

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