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Cobalt's ADM Blog (85)

Vehicle Merchandising Madness – A Cinderella Story



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Sr Marketing Communications Manager


There’s been a lot of chatter around what is, what should be and what’s to come in…

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Added by Cobalt on April 4, 2014 at 8:00am — No Comments

Yelp Enhanced Listings-What It Means For Automotive Reputation Management

 

 

By Kaitlyn Bender, Reputation Management Specialist

 

 

 

Third party business listings make up a notable portion of a business’ online reputation. Having an edge against your competition on these sites is essential to increase online engagement with your customers and present your dealership in the…

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Added by Cobalt on March 19, 2014 at 9:04pm — 1 Comment

Google Adds Attribution Model Tool

 

 

By Hailey L. Petway, Digital Advertising Analyst

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Added by Cobalt on March 18, 2014 at 2:07pm — 1 Comment

The Best of the Best Practices for Merchandising Your Inventory Online

 

We're gearing you up for our webinar 4 Sure-Fire Ways to Annoy Shoppers & Sabotage Your Inventory on March 20, and we want to make sure you're ready... So, this week,…

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Added by Cobalt on March 17, 2014 at 7:30pm — No Comments

The First Tenet of Online Automotive Customer Experience Design - Less Is More

Ben Herd

Ben Herd’s unique expertise is in leading enterprise scale projects in web consumer experience, digital advertising, and business intelligence. His experiences include product and innovation management for the World-wide Retail Buying Experience for Amazon.com.  He is also a key founding member of Microsoft's adCenter paid search business.   Ben joined Cobalt in Feb 2013 to redesign…

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Added by Cobalt on March 11, 2014 at 9:00am — 3 Comments

What Google's Publisher tag Can Mean for Your Dealership's Search Results

 

 

By Alejandra Olvera-Novack, Search Engine Optimization Specialist

 

 

Google world seems a tad obsessive about creating a …

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Added by Cobalt on February 20, 2014 at 9:00am — 5 Comments

The 5 Myths of Vehicle Engagement

By Ellen Jones, Senior Product Marketing Manager

 

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Added by Cobalt on February 17, 2014 at 9:00am — 4 Comments

5 Savvy Marketing Steps to Increase Sales, Visibility and Influence Online

By Kathi Kruse, Founder CEO at Kruse Control Inc.

Kathi Kruse is an Automotive Social Media Marketing Expert, Blogger, Author, Speaker and Founder of Kruse Control Inc. Kathi is the author of “Automotive Social Business – How to Captivate Your Customers, Sell More Cars & Be Generally Remarkable on Social…

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Added by Cobalt on February 6, 2014 at 8:36am — 2 Comments

Using Dealership Data to Bring Customers and Cars Together

 

By Kathi Kruse, Founder CEO at Kruse Control Inc.

 

Kathi Kruse is an Automotive Social Media Marketing Expert, Blogger, Author, Speaker and Founder of Kruse Control Inc. Kathi is the author of “Automotive Social Business – How to…

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Added by Cobalt on February 5, 2014 at 8:00am — No Comments

Translating "Why Buy" Messages

 

 

 

By Colleen Harris, Search Engine Optimization Specialist

 

 

Link…

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Added by Cobalt on February 3, 2014 at 9:00pm — No Comments

The Merchandising Strategy Your Inventory Pages Need

 

 

 

By Sara Towner, Account Advocate

 

 

 

 

In my …

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Added by Cobalt on January 31, 2014 at 8:30am — No Comments

Is Google Killing the Cookie?

 

 

 

By Hailey L. Petway, Digital Advertising Analyst

 

 

 

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Added by Cobalt on January 30, 2014 at 10:30am — 1 Comment

Facebook will Sunset Sponsored Ads in April

 

 

By Hailey L. Petway, Digital Advertising Analyst

 

 

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Added by Cobalt on January 29, 2014 at 8:30am — 2 Comments

Simple Link Building Strategies



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Added by Cobalt on January 28, 2014 at 1:00pm — 12 Comments

Keep it Simple…

by Robert Allen, Social Media Specialist

Social Media has been added to your already full plate of responsibilities, and you want to…

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Added by Cobalt on January 23, 2014 at 3:22pm — No Comments

3 Ways to Drive Car Shopper Engagement with Your Vehicle Search Results Pages

by Dave Hollander, Online Marketing Manager

Unless you were trapped under a full-size SUV in 2013, you’ve heard by now that your vehicle detail…

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Added by Cobalt on January 21, 2014 at 4:00pm — 4 Comments

How to Score Before and After the Big Game

by Shaun Kehrberg, Sr. Product Marketing Manager, Digital Advertising

It’s that time of year again. The NFL’s Super Bowl is frequently the most watched American television broadcast yearly.…

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Added by Cobalt on January 14, 2014 at 1:41pm — No Comments

The Best Investment: Train Your Management in the Ways of the Web.

 

Richard Rikess, Performance Improvement Consultant

 

I try to visit three to five dealerships per week, and almost every time I hold a meeting with sales consultants, I hear the same thing… “I‘ve been selling cars for 10…

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Added by Cobalt on January 13, 2014 at 8:00pm — No Comments

5 Digital Must-Do’s for 2014, Part II

This is the second part of a two-part series. The first half was published earlier this week and can be read here.…



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Added by Cobalt on January 9, 2014 at 1:00pm — 1 Comment

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