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Cobalt's ADM Blog (96)

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

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Added by Cobalt on July 24, 2014 at 9:30am — 16 Comments

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

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Added by Cobalt on July 17, 2014 at 8:30am — No Comments

Deciphering the Tracking Code- Connecting Car Shoppers Across Devices

Tracking Automotive Consumers Across Multiple Screens



Dana Fornasar, Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

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Added by Cobalt on July 11, 2014 at 10:30am — 6 Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

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Added by Cobalt on July 10, 2014 at 10:30am — 1 Comment

5 Easy Ways to Connect with Customers on Yelp



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

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Added by Cobalt on July 2, 2014 at 12:00pm — 3 Comments

How Digital Marketing is Changing the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

Ask 25 people you know how they feel about buying a car.

Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…

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Added by Cobalt on June 17, 2014 at 11:00am — 8 Comments

Don't Let Your Email Marketing Cost You Millions



Melissa Mangold, Cobalt Virtual Marketing Representative
by Melissa Mangold, Virtual Marketing Representative



The world’s toughest anti-spam law will soon be enforced in Canada. Are you in compliance?



At the beginning of 2014,…

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Added by Cobalt on May 30, 2014 at 2:54pm — 2 Comments

How New Google Updates Are Changing Your Dealership Search Results

Keeping up with Google

We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…

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Added by Cobalt on May 21, 2014 at 4:57pm — 8 Comments

The Relevance of Ad Extensions



Dan Blau, Senior Digital Advertising Analyst
by Dan Blau, Senior Digital Advertising Analyst

With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…

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Added by Cobalt on May 6, 2014 at 9:30am — 1 Comment

It's Time to Tweak Your Twitter Account



Rob Christianson, Cobalt Sr. UX Designer
by Rob Christianson, Sr. UX Designer





It's Time for a Twitter Tune Up!



If your dealership is active on the social network Twitter (and really, why wouldn't you be?), you may have just received an email or…

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Added by Cobalt on April 29, 2014 at 12:28pm — 2 Comments

Discover the Effect of Google's Knowledge Graph on Your SEO



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

Google has gotten smarter. Just this past September, they surprised everyone with a complete…

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Added by Cobalt on April 22, 2014 at 5:36pm — No Comments

Vehicle Merchandising Madness – A Cinderella Story



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Sr Marketing Communications Manager


There’s been a lot of chatter around what is, what should be and what’s to come in…

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Added by Cobalt on April 4, 2014 at 8:00am — No Comments

Yelp Enhanced Listings-What It Means For Automotive Reputation Management

 

 

By Kaitlyn Bender, Reputation Management Specialist

 

 

 

Third party business listings make up a notable portion of a business’ online reputation. Having an edge against your competition on these sites is essential to increase online engagement with your customers and present your dealership in the…

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Added by Cobalt on March 19, 2014 at 9:04pm — 1 Comment

Google Adds Attribution Model Tool

 

 

By Hailey L. Petway, Digital Advertising Analyst

 …

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Added by Cobalt on March 18, 2014 at 2:07pm — 1 Comment

The Best of the Best Practices for Merchandising Your Inventory Online

 

We're gearing you up for our webinar 4 Sure-Fire Ways to Annoy Shoppers & Sabotage Your Inventory on March 20, and we want to make sure you're ready... So, this week,…

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Added by Cobalt on March 17, 2014 at 7:30pm — No Comments

The First Tenet of Online Automotive Customer Experience Design - Less Is More

Ben Herd

Ben Herd’s unique expertise is in leading enterprise scale projects in web consumer experience, digital advertising, and business intelligence. His experiences include product and innovation management for the World-wide Retail Buying Experience for Amazon.com.  He is also a key founding member of Microsoft's adCenter paid search business.   Ben joined Cobalt in Feb 2013 to redesign…

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Added by Cobalt on March 11, 2014 at 9:00am — 3 Comments

What Google's Publisher tag Can Mean for Your Dealership's Search Results

 

 

By Alejandra Olvera-Novack, Search Engine Optimization Specialist

 

 

Google world seems a tad obsessive about creating a …

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Added by Cobalt on February 20, 2014 at 9:00am — 5 Comments

The 5 Myths of Vehicle Engagement

By Ellen Jones, Senior Product Marketing Manager

 

 …

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Added by Cobalt on February 17, 2014 at 9:00am — 4 Comments

5 Savvy Marketing Steps to Increase Sales, Visibility and Influence Online

By Kathi Kruse, Founder CEO at Kruse Control Inc.

Kathi Kruse is an Automotive Social Media Marketing Expert, Blogger, Author, Speaker and Founder of Kruse Control Inc. Kathi is the author of “Automotive Social Business – How to Captivate Your Customers, Sell More Cars & Be Generally Remarkable on Social…

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Added by Cobalt on February 6, 2014 at 8:36am — 2 Comments

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