Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Cobalt's ADM Blog (104)

Boost Your Dealership Reputation With Employee Recognition



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…

Continue

Added by Cobalt on August 26, 2014 at 2:13pm — 3 Comments

Promoting Yelp in Your Dealership



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared …

Continue

Added by Cobalt on August 20, 2014 at 2:50pm — No Comments

Which Should You Choose: Adaptive or Responsive Design?



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …

Continue

Added by Cobalt on August 20, 2014 at 10:51am — No Comments

How to Sell with VIN Activity



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…

Continue

Added by Cobalt on August 20, 2014 at 9:00am — 2 Comments

What the Buzz is Closed Loop Analysis?

Closed Loop Analysis



Dave Hollander, Cobalt Online Marketing Manager

by Dave Hollander, Senior Marketing & Communications Manager

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…

Continue

Added by Cobalt on August 14, 2014 at 11:30am — 1 Comment

What Your Dealership Needs to Know About the Google Pigeon Update



Colleen Harris, Search Engine Optimization Specialist
by Colleen Harris, Search Engine Optimization Specialist

In the ever changing land of Google search, they’ve shaken up…

Continue

Added by Cobalt on August 13, 2014 at 4:00pm — 10 Comments

5 Ways to Win an Automotive Shopper's Heart

Five Proven Ways to Win

the Hearts and Minds of Car Buyers... 



Written by Nicholas…

Continue

Added by Cobalt on August 8, 2014 at 11:00am — 4 Comments

Nacho Typical Marketing Approach



Katy Scheck, Director of Interactive Marketing/Marcom
by Katy Scheck, Director of Interactive Marketing/Marcom

I’m a typical Seattleite when it comes to baseball— a rainy…

Continue

Added by Cobalt on August 5, 2014 at 11:03am — No Comments

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

Continue

Added by Cobalt on July 24, 2014 at 9:30am — 17 Comments

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

Continue

Added by Cobalt on July 17, 2014 at 8:30am — No Comments

Deciphering the Tracking Code- Connecting Car Shoppers Across Devices

Tracking Automotive Consumers Across Multiple Screens



Dana Fornasar, Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

Continue

Added by Cobalt on July 11, 2014 at 10:30am — 6 Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

Continue

Added by Cobalt on July 10, 2014 at 10:30am — 1 Comment

5 Easy Ways to Connect with Customers on Yelp



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

Continue

Added by Cobalt on July 2, 2014 at 12:00pm — 4 Comments

How Digital Marketing is Changing the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

Ask 25 people you know how they feel about buying a car.

Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…

Continue

Added by Cobalt on June 17, 2014 at 11:00am — 8 Comments

Don't Let Your Email Marketing Cost You Millions



Melissa Mangold, Cobalt Virtual Marketing Representative
by Melissa Mangold, Virtual Marketing Representative



The world’s toughest anti-spam law will soon be enforced in Canada. Are you in compliance?



At the beginning of 2014,…

Continue

Added by Cobalt on May 30, 2014 at 2:54pm — 2 Comments

How New Google Updates Are Changing Your Dealership Search Results

Keeping up with Google

We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…

Continue

Added by Cobalt on May 21, 2014 at 4:57pm — 8 Comments

The Relevance of Ad Extensions



Dan Blau, Senior Digital Advertising Analyst
by Dan Blau, Senior Digital Advertising Analyst

With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…

Continue

Added by Cobalt on May 6, 2014 at 9:30am — 1 Comment

It's Time to Tweak Your Twitter Account



Rob Christianson, Cobalt Sr. UX Designer
by Rob Christianson, Sr. UX Designer





It's Time for a Twitter Tune Up!



If your dealership is active on the social network Twitter (and really, why wouldn't you be?), you may have just received an email or…

Continue

Added by Cobalt on April 29, 2014 at 12:28pm — 2 Comments

Discover the Effect of Google's Knowledge Graph on Your SEO



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

Google has gotten smarter. Just this past September, they surprised everyone with a complete…

Continue

Added by Cobalt on April 22, 2014 at 5:36pm — No Comments

Vehicle Merchandising Madness – A Cinderella Story



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Sr Marketing Communications Manager


There’s been a lot of chatter around what is, what should be and what’s to come in…

Continue

Added by Cobalt on April 4, 2014 at 8:00am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2014

2013

2012

2011

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service