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Jim Flint's ADM Blog (57)

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.

Added by Jim Flint on August 16, 2019 at 6:00am — No Comments

Five Drivers of Google Ad Excellence

How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.

1. Run Three or More Ads per Group

The whole point of running at least two ads per ad group is to see which one…

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Added by Jim Flint on August 13, 2019 at 6:30am — No Comments

Google Ads Negative Out Geo

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geography in order to optimize your targeted audience in your primary market areas.

Added by Jim Flint on August 9, 2019 at 7:00am — No Comments

HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?

H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for…

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Added by Jim Flint on August 6, 2019 at 5:30am — No Comments

Location Extensions

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.

Added by Jim Flint on August 2, 2019 at 6:00am — No Comments

It’s a WAR out there—3 Problems that Local Search Group Solves for Automotive Retailers

The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…

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Added by Jim Flint on July 30, 2019 at 6:07am — No Comments

Display vs Search

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.

Added by Jim Flint on July 26, 2019 at 6:00am — No Comments

Top Ten Digital Retailing Content Pieces for Automotive Executives

Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than your competition take to the fast track below for my Top Ten list of Digital Retailing articles. 

10. Dale Pollak’s NADA…

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Added by Jim Flint on July 25, 2019 at 6:14am — No Comments

5 Google Trends for the Second Half of 2019

Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike.

1. Assisted Experiences

Immersive technologies are starting to…

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Added by Jim Flint on July 23, 2019 at 5:30am — 1 Comment

Geo Conquest

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.

Added by Jim Flint on July 19, 2019 at 6:30am — No Comments

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension

The future is now. 

At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” 

So, let’s take a look behind the curtain…

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Added by Jim Flint on July 16, 2019 at 6:20am — No Comments

Digital Ad Budget Allocation

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.

Added by Jim Flint on July 12, 2019 at 7:00am — No Comments

Local Search Group Digital Marketing Turns Nine

There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish. 

 

I believe we all have something in common: We enjoy learning, understanding and developing…

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Added by Jim Flint on July 9, 2019 at 5:00am — No Comments

Click Share vs Impression Share

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the differences between Click Share and Impression Share,

and why knowing the difference can generate more traffic.…



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Added by Jim Flint on July 5, 2019 at 8:00am — No Comments

Four Reasons on the 4th of July -- Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Automotive space.

  • Google’s Smart Bidding uses machine learning to optimize bids to…
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Added by Jim Flint on July 2, 2019 at 5:30am — No Comments

Values: Consistency

We are well-known for understanding the value of advertising - how much something costs versus how much something is worth. Additionally, we also know our values at Local Search Group.

Value and Values. Two different things.…

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Added by Jim Flint on June 25, 2019 at 8:00am — No Comments

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification on your maximum cost per click.

Added by Jim Flint on June 21, 2019 at 8:13am — No Comments

A Decade Worth of Visual History for Google Ads

A picture is worth a thousand words.

As Google continues to literally change colors, it’s worth…

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Added by Jim Flint on June 18, 2019 at 5:58am — No Comments

Now Part of a Now Business

Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the "Now" Business that Automotive Sales and Marketing represent.

Added by Jim Flint on June 14, 2019 at 5:22am — No Comments

Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

Both Grant Cardone’s book, “Sell or Be Sold” and Daniel Pink’s book, “To Sell is Human” remind me of the idea that sharing an idea or concept involves selling.…

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Added by Jim Flint on June 11, 2019 at 6:30am — No Comments

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