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Jim Flint's Blog – September 2019 Archive (5)

The Shibuya Crossing of Your Dealership

The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling…

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Added by Jim Flint on September 24, 2019 at 5:30am — No Comments

Fast vs First to Market

In a business where speed wins, first steps can lose.

 

Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s fragmented,…

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Added by Jim Flint on September 20, 2019 at 6:48am — No Comments

What Dak’s Contract Means

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.

Not necessarily. Analytics matter in today’s competitive industries. 

Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but…

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Added by Jim Flint on September 13, 2019 at 4:30am — No Comments

Cooking Google’s Golden Goose - What we Know of Google’s Behavior

SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.

This separation of church and state is starting to blend. It used to be that organic and paid search were undeniably, uniquely…

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Added by Jim Flint on September 10, 2019 at 5:04am — No Comments

When Counting Google Conversions that Shouldn’t Count

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.

As we move into an era of digital retailing, zip code sales counts will, if they…

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Added by Jim Flint on September 3, 2019 at 5:39am — No Comments

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