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Jim Flint's Blog – August 2019 Archive (9)

The Rock, Paper, Scissors of Sales, Seasonality and Ideas in Automotive Advertising

In the rock, paper, scissors game of automotive sales and advertising, it goes something like this:

Seasonality Cuts Sales – January is not, nor ever will be, December in terms of sales volume.

Sales Cover Ideas – good…

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Added by Jim Flint on August 30, 2019 at 6:17am — No Comments

Lies, D*mned Lies, and Statistics

Many people attribute the following quote to Mark Twain because he popularized it.

“There are lies, damned lies, and statistics.”

Twain—more than…

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Added by Jim Flint on August 27, 2019 at 5:30am — No Comments

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads.

Added by Jim Flint on August 23, 2019 at 5:30am — No Comments

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars:

1 - Market Research…

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Added by Jim Flint on August 20, 2019 at 6:00am — No Comments

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.

Added by Jim Flint on August 16, 2019 at 6:00am — No Comments

Five Drivers of Google Ad Excellence

How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.

1. Run Three or More Ads per Group

The whole point of running at least two ads per ad group is to see which one…

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Added by Jim Flint on August 13, 2019 at 6:30am — No Comments

Google Ads Negative Out Geo

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geography in order to optimize your targeted audience in your primary market areas.

Added by Jim Flint on August 9, 2019 at 7:00am — No Comments

HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?

H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for…

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Added by Jim Flint on August 6, 2019 at 5:30am — No Comments

Location Extensions

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.

Added by Jim Flint on August 2, 2019 at 6:00am — No Comments

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