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Jim Flint's Blog – April 2019 Archive (7)

Power of the Pixel

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC.

 

Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.

 

Facebook and Google tracking don’t stop with…

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Added by Jim Flint on April 30, 2019 at 7:56am — No Comments

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.

 

Recently I visited with one of the top collegiate quarterback coaches in the nation.

 

“There’s a saying in football that the further away you get from the ball, the less a part of the team…

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Added by Jim Flint on April 25, 2019 at 7:02am — No Comments

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

 

  1. What’s your cost per sale?
  2. What’s your impression share for your name?
  3. How many salespeople do you have?

 

Sure, there are hundreds of questions to ask. Millions of data…

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Added by Jim Flint on April 23, 2019 at 7:47am — No Comments

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.

 

In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…

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Added by Jim Flint on April 19, 2019 at 7:22am — No Comments

Change Again! When? Now!

Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all?

 

Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:

 

  • Do you know your peak performance times?
  • Are you prototyping for…
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Added by Jim Flint on April 16, 2019 at 7:18am — No Comments

Social Media Transformation

There are three huge ways to transform the Social Media at your Dealership

 

Tell Your Story

Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…

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Added by Jim Flint on April 5, 2019 at 6:00am — 1 Comment

NEWS: "Local Search Group Announces New Service for Dealers: CustomerRaters.com"

Local Search Group proudly announces an entirely new concept in automotive retail via CustomerRaters.com.

 

“Dealers are typically evaluated by consumers, but we know there’s a better ecosystem when there’s mutual accountability,” said Jim Flint, CEO and Founder of Local Search Group.

 

The new website creates a paradigm shift…

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Added by Jim Flint on April 1, 2019 at 5:30am — No Comments

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