Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…Continue
Added by Jim Flint on March 26, 2019 at 7:00am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…Continue
Added by Jim Flint on March 22, 2019 at 7:12am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Added by Jim Flint on March 15, 2019 at 7:27am — No Comments
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.
Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…Continue
Added by Jim Flint on March 12, 2019 at 7:19am — No Comments
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the…Continue
Added by Jim Flint on March 5, 2019 at 6:30am — No Comments