Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
A video we did that takes on the acronyms/abbreviations of the Auto Industry and Digital. Enjoy!
Jim Flint, President and Founder Local Search Group
Trying to stay one step ahead of all the Google changes is impossible, but being ready for that change and adapting to it is your dealerships best bet to stay current and relevant. With over four trillion searches a day through the search engine giant, it’s easy to get lost in the clutter that is on the web if you’re not keeping up. And Google has done it again with Google Adwords Enhanced…Continue
Added by Jim Flint on July 9, 2013 at 9:00am — No Comments
Bermuda continues to be a wonderful destination to visit; however, the area is famous for the mysterious events that have taken place over the years. Airplanes, ships and people have vanished without explanation.
Is your dealership in jeopardy of becoming part of the Automotive Bermuda Triangle?…Continue
It is about the Money and it's inevitable.
After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."
To which I reply, "You have two choices."
You can join an organization that already gets this. Many do. Many don't, but it is an alternative.
Or you can make the compelling argument a middle manager must make in this new digital…Continue
Added by Jim Flint on June 14, 2012 at 6:30am — No Comments
Some people in the car business haven’t seen this year’s Academy Award Winner for Best Movie--The Artist.
As the car business comes back we have to do more with less. As priorities go watching a silent movie--no matter how acclaimed--isn’t necessarily high on the list.
Recently though I found the time on an 8-hour transatlantic flight. As I watched, the parallels between Hollywood in the late 1920’s and the automotive industry in the late 2000’s were remarkable. The light…Continue
Added by Jim Flint on April 25, 2012 at 3:20pm — No Comments
Should you own your name in Paid Search?
The short answer is Yes.
I’ve heard both sides of the argument, but recently released research makes the topic relevant again.