Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Jim Flint's ADM Blog (22)

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

Continue

Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

 

Today,…

Continue

Added by Jim Flint on March 15, 2019 at 7:27am — No Comments

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

 

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

Continue

Added by Jim Flint on March 12, 2019 at 7:19am — No Comments

Fundamental Attribution Error for Car Shopping

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the…

Continue

Added by Jim Flint on March 5, 2019 at 6:30am — No Comments

Spring Selling Season

The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage.

Five of the best six seasonally-adjusted sales months over the years happen between March and August. …

Continue

Added by Jim Flint on February 22, 2019 at 7:00am — No Comments

Hottest New Models

The hottest new models in the automotive space aren’t relegated to cars anymore.

 

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

 

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…

Continue

Added by Jim Flint on February 15, 2019 at 6:30am — No Comments

Knock-Knock—It’s Amazon

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

 

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

 

The duopoly of Google and…

Continue

Added by Jim Flint on February 12, 2019 at 7:51am — No Comments

Cold Turkey Test

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles.

 

Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…

Continue

Added by Jim Flint on February 5, 2019 at 6:28am — No Comments

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

 

All in, there were 5 automotive OEM’s in the mix.  Audi delivered details…

Continue

Added by Jim Flint on February 4, 2019 at 6:56am — No Comments

Fog Machine: Digital Retailing

San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k followers.

 

As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry resides in a fog of Digital…

Continue

Added by Jim Flint on February 1, 2019 at 7:42am — No Comments

Common Currency

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.

 

The common currency for marketing metrics for…

Continue

Added by Jim Flint on January 22, 2019 at 7:08am — No Comments

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

 

Value and Values. Two different things.

 

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

Continue

Added by Jim Flint on January 18, 2019 at 7:30am — No Comments

Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.

 

Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…

Continue

Added by Jim Flint on January 15, 2019 at 7:09am — No Comments

STAT!

Heading into the New Year, even the speed of speed seems to be picking up speed.

Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.

 

Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…

Continue

Added by Jim Flint on January 11, 2019 at 7:13am — No Comments

After the Super Bowl Commercial for Automotive Digital Marketing

A video we did that takes on the acronyms/abbreviations of the Auto Industry and Digital.  Enjoy!    

 

Good Selling,

Jim Flint, President and Founder Local Search Group

 …

Continue

Added by Jim Flint on February 5, 2014 at 7:07am — 1 Comment

Are You Ready for Google Adwords Changes Coming July 22?

Trying to stay one step ahead of all the Google changes is impossible, but being ready for that change and adapting to it is your dealerships best bet to stay current and relevant.  With over four trillion searches a day through the search engine giant, it’s easy to get lost in the clutter that is on the web if you’re not keeping up.  And Google has done it again with Google Adwords Enhanced…

Continue

Added by Jim Flint on July 9, 2013 at 9:00am — No Comments

Avoid the Bermuda Triangle of Automotive Sales & Marketing

Bermuda continues to be a wonderful destination to visit; however, the area is famous for the mysterious events that have taken place over the years.  Airplanes, ships and people have vanished without explanation.

Is your dealership in jeopardy of becoming part of the Automotive Bermuda Triangle?…

Continue

Added by Jim Flint on December 12, 2012 at 7:30am — 1 Comment

Finding more Money? As Easy as Pie

It is about the Money and it's inevitable.

After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."

To which I reply, "You have two choices." Digital World

You can join an organization that already gets this.  Many do.  Many don't, but it is an alternative.

Or you can make the compelling argument a middle manager must make in this new digital…

Continue

Added by Jim Flint on June 14, 2012 at 6:30am — No Comments

Can You Teach an Old Artist New Tricks?

Some people in the car business haven’t seen this year’s Academy Award Winner for Best Movie--The Artist. 

As the car business comes back we have to do more with less.  As priorities go watching a silent movie--no matter how acclaimed--isn’t necessarily high on the list. 

Recently though I found the time on an 8-hour transatlantic flight.  As I watched, the parallels between Hollywood in the late 1920’s and the automotive industry in the late 2000’s were remarkable.  The light…

Continue

Added by Jim Flint on April 25, 2012 at 3:20pm — No Comments

The Power of a Name

Should you own your name in Paid Search?



The short answer is Yes.



I’ve heard both sides of the argument, but recently released research makes the topic relevant again.



http://searchengineland.com/value-of-top-google-ranking-42904



The study showed that the top Google ranking gets nearly twice the… Continue

Added by Jim Flint on June 8, 2010 at 8:00pm — 4 Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2014

2013

2012

2010

2009

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

2. BG/SBLC FOR LEASE AND SALE

Posted by Nathani Abhishek on September 21, 2016

3. Searching for Best VPN for Plex

Posted by Jimmie Williams on November 19, 2018

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service