Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…Continue
Added by Jim Flint on November 8, 2019 at 6:15am — No Comments
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into…Continue
Added by Jim Flint on October 31, 2019 at 2:46pm — No Comments
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your…Continue
Added by Jim Flint on October 25, 2019 at 12:09pm — No Comments
On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about…Continue
Added by Jim Flint on October 18, 2019 at 6:23am — No Comments
For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising…Continue
Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?
If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…Continue
Added by Jim Flint on October 4, 2019 at 6:34am — No Comments
The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling…Continue
Added by Jim Flint on September 24, 2019 at 5:30am — No Comments
In a business where speed wins, first steps can lose.
Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s fragmented,…Continue
Added by Jim Flint on September 20, 2019 at 6:48am — No Comments
Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.
Not necessarily. Analytics matter in today’s competitive industries.
Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but…Continue
Added by Jim Flint on September 13, 2019 at 4:30am — No Comments
SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.
This separation of church and state is starting to blend. It used to be that organic and paid search were undeniably, uniquely…Continue
Added by Jim Flint on September 10, 2019 at 5:04am — No Comments
Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.
As we move into an era of digital retailing, zip code sales counts will, if they…Continue
Added by Jim Flint on September 3, 2019 at 5:39am — No Comments
In the rock, paper, scissors game of automotive sales and advertising, it goes something like this:
Seasonality Cuts Sales – January is not, nor ever will be, December in terms of sales volume.
Sales Cover Ideas – good…Continue
Added by Jim Flint on August 30, 2019 at 6:17am — No Comments
Many people attribute the following quote to Mark Twain because he popularized it.
“There are lies, damned lies, and statistics.”
Added by Jim Flint on August 27, 2019 at 5:30am — No Comments
In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads.
Added by Jim Flint on August 23, 2019 at 5:30am — No Comments
Despite efforts to chase down loyalty in the automotive industry - the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars:
1 - Market Research…Continue
Added by Jim Flint on August 20, 2019 at 6:00am — No Comments
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.
Added by Jim Flint on August 16, 2019 at 6:00am — No Comments
How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.
1. Run Three or More Ads per Group
The whole point of running at least two ads per ad group is to see which one…Continue
Added by Jim Flint on August 13, 2019 at 6:30am — No Comments
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geography in order to optimize your targeted audience in your primary market areas.
Added by Jim Flint on August 9, 2019 at 7:00am — No Comments
How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?
H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for…Continue
Added by Jim Flint on August 6, 2019 at 5:30am — No Comments
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.
Added by Jim Flint on August 2, 2019 at 6:00am — No Comments