Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.
The SEO process includes new landing pages,…
Added by Jim Flint on July 10, 2020 at 7:00am — No Comments
Added by Jim Flint on July 2, 2020 at 7:00am — No Comments
The staff is down. Inventory is tight. Shoppers are…
Added by Jim Flint on June 26, 2020 at 7:00am — No Comments
Added by Jim Flint on June 19, 2020 at 7:00am — No Comments
You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring contest. It truly is a bad look. Keeping your eyes on the road up ahead is far more productive for all involved.
At the most basic level, digital…
Added by Jim Flint on June 12, 2020 at 6:30am — No Comments
To our friends, colleagues, and professional community:
It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be…
Added by Jim Flint on June 10, 2020 at 7:58am — No Comments
Display advertising helps you to keep your dealership's name in front of customers.
Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different…
Added by Jim Flint on June 5, 2020 at 6:30am — No Comments
Added by Jim Flint on May 28, 2020 at 7:00am — No Comments
Added by Jim Flint on May 26, 2020 at 5:11am — No Comments
Added by Jim Flint on May 22, 2020 at 6:55am — No Comments
Added by Jim Flint on May 15, 2020 at 7:00am — No Comments
Added by Jim Flint on May 5, 2020 at 8:00am — No Comments
The possible start of a long-lasting relationship. You have but one chance to get it right. It’s one of those critical pieces where someone makes up their mind about you in less than seven seconds.
You’ve likely had thousands of these experiences…with…Continue
Added by Jim Flint on May 1, 2020 at 8:30am — No Comments
Added by Jim Flint on April 28, 2020 at 8:44am — No Comments
Sunday Sports are gone and now for the next 5 weeks, we join Jordan and his teammates to recapture his ability to…Continue
Added by Jim Flint on April 24, 2020 at 11:00am — No Comments
Added by Jim Flint on April 22, 2020 at 7:35am — No Comments
Have you heard? More change is coming to the automotive category and the good news is you’ll be less likely to lose your keys.
Apple’s working on a new feature that will allow your iPhone to function as a key to your car. That’s right, a “CardKey” API is part of the updated operating system. It’ll allow iPhones and Apple Watches to unlock,…Continue
Added by Jim Flint on April 17, 2020 at 8:16am — No Comments
Has TikTok leapfrogged over Instagram? #localsearchgroup #tiktok #socialdistancing #instagram #socialmedia #evolution
Added by Jim Flint on April 14, 2020 at 10:34am — No Comments
I can see it. It happened right about the same time that Instagram stopped counting likes. It meant that insta-beginning of the end of being Instafamous. But other platforms are here to fill the void.
TikTok anyone? Where you can still quantify likes and see entertaining videos that encourage short-form content consumption. In the process,…Continue
Added by Jim Flint on April 13, 2020 at 6:11am — No Comments
Ask not what the brand can do for you but what you can do to be a part of the brand. #premise #promise #Jordan #localsearchgroup #premisenotpromise #marketing #marketing #branding #brandpromise
Added by Jim Flint on April 9, 2020 at 10:14am — No Comments