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Jim Flint's ADM Blog (8)

After the Super Bowl Commercial for Automotive Digital Marketing

A video we did that takes on the acronyms/abbreviations of the Auto Industry and Digital.  Enjoy!    

 

Good Selling,

Jim Flint, President and Founder Local Search Group

 …

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Added by Jim Flint on February 5, 2014 at 7:07am — 1 Comment

Are You Ready for Google Adwords Changes Coming July 22?

Trying to stay one step ahead of all the Google changes is impossible, but being ready for that change and adapting to it is your dealerships best bet to stay current and relevant.  With over four trillion searches a day through the search engine giant, it’s easy to get lost in the clutter that is on the web if you’re not keeping up.  And Google has done it again with Google Adwords Enhanced…

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Added by Jim Flint on July 9, 2013 at 9:00am — No Comments

Avoid the Bermuda Triangle of Automotive Sales & Marketing

Bermuda continues to be a wonderful destination to visit; however, the area is famous for the mysterious events that have taken place over the years.  Airplanes, ships and people have vanished without explanation.

Is your dealership in jeopardy of becoming part of the Automotive Bermuda Triangle?…

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Added by Jim Flint on December 12, 2012 at 7:30am — 1 Comment

Finding more Money? As Easy as Pie

It is about the Money and it's inevitable.

After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."

To which I reply, "You have two choices." Digital World

You can join an organization that already gets this.  Many do.  Many don't, but it is an alternative.

Or you can make the compelling argument a middle manager must make in this new digital…

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Added by Jim Flint on June 14, 2012 at 6:30am — No Comments

Can You Teach an Old Artist New Tricks?

Some people in the car business haven’t seen this year’s Academy Award Winner for Best Movie--The Artist. 

As the car business comes back we have to do more with less.  As priorities go watching a silent movie--no matter how acclaimed--isn’t necessarily high on the list. 

Recently though I found the time on an 8-hour transatlantic flight.  As I watched, the parallels between Hollywood in the late 1920’s and the automotive industry in the late 2000’s were remarkable.  The light…

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Added by Jim Flint on April 25, 2012 at 3:20pm — No Comments

The Power of a Name

Should you own your name in Paid Search?



The short answer is Yes.



I’ve heard both sides of the argument, but recently released research makes the topic relevant again.



http://searchengineland.com/value-of-top-google-ranking-42904



The study showed that the top Google ranking gets nearly twice the… Continue

Added by Jim Flint on June 8, 2010 at 8:00pm — 4 Comments

Job Opening Dallas or Houston, Texas - Manager, Interactive Sales & Marketing

In this high profile position the candidate will assist in the development and execution of strategies to optimize marketing spends across all digital platforms, including websites, mobile and other emerging technologies with a particular emphasis on leveraging existing technologies that do not require incremental expense. The candidate will interface with corporate and dealership management to communicate performance levels for the platform through routine reporting of Google Analytics, 800… Continue

Added by Jim Flint on June 22, 2009 at 7:08pm — 4 Comments

YouTube Video Channel for Toyota Dealership in Dallas, Texas

Just wanted to share with the group some of the work our dealership did. Somewhat of a paradox, but neither as easy NOR as hard as it seems. For those that have done this it's a lot of work, but really rewarding.



Haley Pollard was great. She's our spokesperson and really did an incredible job of making people feel comfortable in front of the camera. If anyone has suggestions on how to use a microphone with Flip Video, PLEASE let me know. We had fun and the video helps give a… Continue

Added by Jim Flint on May 6, 2009 at 6:30pm — 1 Comment

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