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Chris Cachor's ADM Blog (2)

Inspired by Scratchpad

Dealer Website Innovation Inspired by Scratchpad

I was planning a vacation on Expedia.com a few months ago. I'm impressed with the work they do. From their social notifications to their "scratchpad" feature, I think they really hit a home run.



The…

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Added by Chris Cachor on May 18, 2014 at 3:00pm — 3 Comments

Why do you hide your vehicle's features!? New feature: Highlights

When I was searching for my next vehicle, I became frustrated when I had to sift through what options are available on a given vehicle. Usually left for the bottom of the page – these are some of the strongest items that sell the vehicle. Why are they all the way at the bottom? Usually behind a tab?



Sure, it’s a sharp looking Fusion, but does it have heated seats? Premium sound system? One of the benefits of …

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Added by Chris Cachor on May 11, 2014 at 3:25pm — 1 Comment

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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