Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When deciding if FMLA is the appropriate leave, employers should consider the interpretation of “son“ or “daughter” issued by the Department of Labor under the Family and Medical Leave Act (FMLA). The Administrator’s interpretation gives employees, who care for a child, parental rights to family leave regardless of the legal or biological relationship. The “son” or “daughter” being defined is under Section 101(12) of the FMLA as it applies to an employee standing “in loco parentis” to a…Continue
Added by Rebecca Ward on April 29, 2014 at 8:30am — No Comments
Due to the high use of electronic devices, both in and out of the office, a new study has found that 70% of US adults suffer from digital eyestrain. Digital eyestrain is due to the prolonged use of electronic devices; in an effort to prevent workplace eyestrain, the following is suggested:
Added by Rebecca Ward on April 25, 2014 at 7:00am — No Comments
When an employee expands their family they will have questions about options for maternity or paternity leave. Here are a few things to consider when an employee requests maternity/paternity leave.
Maternity/paternity leave typically refers to the time parents take off during and after the birth of their child, however, company policies vary. Under federal law, employees who work for a company with 50 or more employees within a 75 mile radius of the office, who have worked for their…Continue
Added by Rebecca Ward on April 22, 2014 at 8:30am — No Comments
OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you employ a temporary worker, both the staffing agency that supplies them, and you, the host employer, are responsible for them.
How does this play into recording temporary worker injuries? To clarify this situation, OSHA has issued guidance on who is responsible for documenting temporary worker injuries. In regards to injury and…Continue
Added by Rebecca Ward on April 17, 2014 at 8:00pm — No Comments
Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…Continue
Added by Rebecca Ward on April 16, 2014 at 12:00pm — No Comments
You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers? Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:
¨ Combine the right message with the right platform.
You can post messages on your social sites all day long, but if you’re…Continue
Added by Rebecca Ward on April 16, 2014 at 3:00am — No Comments
Most often, when your employees are sick or life takes its toll, taking paid time off is adequate; however, there are times when employees needs to take extensive time off for more serious issues. This is when the Family Medical Leave Act (FMLA) comes into play. FMLA took effect in 1993, in an effort to balance work and life with medical needs. FMLA includes many regulations and provisions, which can make it hard to understand. The following simple information can help you begin to…Continue
Added by Rebecca Ward on April 15, 2014 at 8:30am — No Comments
Due to hazards associated with the auto-parts-supplier industry, OSHA has launched a Regional Emphasis Program (REP) to improve conditions. The inspection program will last through January 2015, and will cover Alabama, Georgia, and Mississippi.
Most auto-parts suppliers can expect a comprehensive OSHA inspection within the next two years. Inspections will begin 30 days after notification letters have been mailed to applicable employers. At this point employers can contact their…Continue
Social media is a fast-paced marketing tool that can take your dealership to a new level. However, your social posts also have a very short life span, some even shorter than you may realize. This means that when you post, you need to make sure your post has the stamina to make an impact.
Twitter has a particularly short lifespan of only 18 minutes. Consider this: approximately 9,100 tweets are posted per second on twitter. To combat this short life span, many individuals simply post…Continue
Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:
Brainstorm with your colleagues.
You may have already addressed every question and topic that your customers have thrown at you, but what have your colleagues experienced? Ask them what…Continue
With a growing population of caregivers (a relative or friend of a disabled individual who assists the individual with their daily living activities) managers are now faced with the task of accommodating employees who are caring for someone who is ill, disabled, or elderly. Currently, there is an approximate 6.59 million people who are acting as caregivers; it is estimated that the number of individuals over 65 will double in the next to seven to eight years, which means that caregiving will…Continue
Added by Rebecca Ward on April 8, 2014 at 8:30am — No Comments
Online inventory is the lifeline of your dealership. Significant money and time is spent hosting your inventory, creating high-quality VDPs, and using inventory boosting technology. So what else can you do to further leverage your inventory? The answer is to get social media involved. If done well, pairing social media and inventory can increase sales substantially at your dealership. Use the following tactics to accelerate your online inventory:
Get to the Heart of What Your…Continue
As a manager you are required to offer your employees fair accommodations for their disabilities, but did you know that pregnancy can fall under the definition of a disability? The Americans with Disabilities Act Amendment Act (ADAAA) has broadened the definition of a disability to include more temporary, less severe conditions, which affects pregnancy and women’s rights in the workplace. Many states have their own guidelines and rules regarding reasonable classification of a disability and…Continue
Added by Rebecca Ward on April 1, 2014 at 8:30am — No Comments
When you’re hiring you want the best possible applicants, but do you know how to get those applicants? How can you improve their quality? You already use social media to market your cars, did you know that you can use it to market your open positions as well?
Here’s how you can use social networking to recruit great people:
Added by Rebecca Ward on March 24, 2014 at 11:30am — No Comments
Content is king, but it can be difficult to continue to come up with new and exciting content ideas for you website, blog, and social media. Utilize the following concepts to refresh your social media strategy:
1. Post an interview
Interview someone influential at your dealership. Highlight anything that is current at your dealership, including how-to videos explaining and demonstrating new car features, upcoming sale details, or the inner workings of the…Continue
The days are slowly getting warmer, which affects many things at your dealership, including the clothing choices that your employees make. Employee attire contributes to the overall look and feel of your dealership, employee morale, and can impact your reputation. Before things heat up, is your dealership dress code policy up-to-date?
When updating your dress code policy, you should consider what is appropriate for each of your employees based on their role, as well as on their…
Due to the rapid growth of social media, employers and employees have fought to find a balance between social media and the workplace.
Individual employees can use their own social media activities as a powerful tool to promote your dealership, but how can you ensure what they say is positive? Some employers attempted to require employees to provide access to their social media accounts, causing lawmakers to create legislation to ban these practices.
Since 2012, twelve…
Without a successful safety culture, it is difficult for dealerships to be profitable. Accidents and injuries increase costs dealership wide, affecting insurance rates, employee retention, and more. But before you can implement a successful safety culture, you have to know what it is.In simple terms, safety culture refers to groups that prioritize safety through consistent beliefs and patterns of behavior.
The best safety cultures focus upon good communication, consistent…
Added by Rebecca Ward on March 18, 2014 at 11:30am — No Comments
KPA Consultant, Southeast District
First impressions can mean everything especially when dealing with a regulatory inspection. If your manifests and documentation are orderly, the impression given to an Inspector is that the rest of your business is also in order. It also indicates that you pay close attention to the details involved in maintaining a safe and environmentally compliant business. Proper documentation also gives evidence of compliance as it…Continue
Added by Rebecca Ward on March 3, 2014 at 7:30am — No Comments
While some employees may think that dealership safety rests solely on the shoulders of executive management that is not the case. Dealership safety is a company-wide responsibility, and though it may seem that your team is doing everything possible, additional steps can always be taken. It is important to implement a system that encourages employees, and management as well, to take part in the safety culture. Implement the following tips to increase engagement in your safety…Continue
Added by Rebecca Ward on February 24, 2014 at 7:30am — No Comments