ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Right now social media is such a hot topic that it seems like it is the cure-all to all marketing woes. Unfortunately, that simply isn’t reality. Like any other marketing effort, social media takes strategy, day-to-day contribution, and an overall investment. However, if you follow simple guidelines and remain consistent, social media can benefit your dealership on many levels.
Consider implementing the following points into your social media strategy to foster…
Added by Rebecca Ward on December 11, 2013 at 11:30am — No Comments
A lot of changes have occurred in health care over the past year, which has yielded to confusion on both the employer and employee side. With the upcoming 2014 open enrollment, both sides must be educated about health care reform and the options available to them. As an employer, where do you start?
Consider the following to ease your way into 2014 open enrollment:
Added by Rebecca Ward on December 10, 2013 at 11:30am — No Comments
Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change in winter weather, also comes additional safety risk, which also means additional safety preparedness.
To maintain productivity and reduce injuries and time off, consider winter safety and create a plan for your dealership. In northern states this means snow and ice, with increased rain and colder temperatures in the southern states. Please consider the…Continue
Added by Rebecca Ward on December 9, 2013 at 11:00am — No Comments
When thinking about safety at your facility, most often we consider safety procedures that we follow, and policies that are written to avoid tragedy or deal with them in the event of an incident. However, facility safety is a broad concept, including things as seemingly innocuous as lighting.
Poor lighting creates an assortment of potential issues, varying from things such as increased trip, slip, and fall hazards to eye straining. Poor lighting comes in many forms, including…Continue
Added by Rebecca Ward on December 6, 2013 at 9:00am — No Comments
Despite the difficulties faced with rising interest rates and government furlough, CNBC’s Jim Cramer has stated that the Automobile Industry is going through a renaissance. Cramer notes that Ford US Auto Sales grew 12.2% in the last calendar year while Toyota Motor also announced a 22.8% percent growth, which is significantly larger than their 15.6% expectation. Another positive note is that GM reported better-than-expected sales with a 14.7% sales growth, in comparison to their 11%…Continue
Added by Rebecca Ward on December 5, 2013 at 8:30am — No Comments
A recent study completed by the Bureau of Labor Statistics has found that the leading cause in occupational fatalities is vehicle accidents. Between 2003 and 2011, 17,000 fatalities have been reported, which results in 35% of all work place fatalities. NIOSH is opening a new driving safety center with the goal of reducing work-related motor vehicle crashes and injuries. NIOSH hopes to join the Department of Transportation and OSHA in their effort.
NIOSH will be surveying a variety of…Continue
Added by Rebecca Ward on November 29, 2013 at 8:30am — No Comments
A Lubbock, TX dealership has been sued by the EEOC for allegedly denying a General Manager a partnership due to his multiple sclerosis.
According to the EEOC, the worker was offered a compensation package upon his hire, which included a promise of partnership. The worker successfully managed the dealership with many months prior to his diagnosis of multiple sclerosis. Despite his continued successful management of the dealership, at this point the company failed to extend a…Continue
Added by Rebecca Ward on November 28, 2013 at 8:30am — No Comments
In years past the auto buying cycle was, on average, about 71 hours. Times have changes; in this day and age the shopping cycle has been elongated. Consumers are now able to go online and do their own research: the buying cycle now stretches anywhere for 45 to 90 days. 92-99% of shoppers are researching online before ever stepping foot into a dealership. So where does this leave you?
Statistics show that the average amount that dealerships spend to sell per car is $604.00. However, it…Continue
Added by Rebecca Ward on November 27, 2013 at 8:30am — No Comments
OSHA has approved a new procedure to submit whistleblower-retaliation complaints. Retaliation complaints have been on the rise in recent years, forcing the need for another avenue for complaints to be submitted.
Up until now, the only option to submit complaints was by calling or mailing in a form. The new option allows users to submit the complaint via a form on the internet, or by printing off the form and faxing or emailing it in.
In response to this new option, employers…Continue
Added by Rebecca Ward on November 22, 2013 at 8:30am — No Comments
You have a disaster recovery plan, but does it work? Learn the top mistakes other companies have made when creating their disaster plan:
1. You planned, but did you plan enough?
It isn’t enough to just have a disaster plan; you must also make sure that it’s thorough. Have you identified every critical system within your dealership? And how will you get each system up and running within a day. Do you know how many servers you have, where they’re located, etc?…Continue
Added by Rebecca Ward on November 21, 2013 at 8:30am — No Comments
How do you choose chemical hand protection for employees at your dealership? Working with chemicals can be risky, as an accidental exposure from submersion or splash for certain types of chemicals can result in burns. Fortunately, there are a variety of safety gloves that offer adequate protection.
First and foremost, choose the right glove for the situation it will be used in:
Added by Rebecca Ward on November 15, 2013 at 8:30am — No Comments
The DOL has issued a temporary guidance and temporary Model Notice to Employees of Coverage Options in regards to the new healthcare marketplace. The exchange notification must be supplied to employees by October 1, 2013.
www.shrm.org noted that employers must inform all current and new employees of the following:
Added by Rebecca Ward on November 14, 2013 at 8:30am — No Comments
Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag even is: “The # symbol, called a hashtag is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize a message,” (www.socialcaffeine.com). Hashtags have even been adopted by Facebook, Pinterest, Tumblr, and Instagram.
So should you be using them? The answer is yes, definitely…Continue
Added by Rebecca Ward on November 13, 2013 at 8:30am — No Comments
When considering websites, two main categories come to mind: flashy versus functional. How do you decide? When it comes down to it, there is a case for both. You need a foundation of a functional website but a little flash on the side never hurt anyone.
When it comes to selling cars, your website it one of your biggest tools. Gone are the days when consumers went from dealership to dealership to peruse your inventory. These days’ consumers first visit a handful of websites, doing…
Added by Rebecca Ward on November 8, 2013 at 9:00am — No Comments
Currently 92% of companies use social media as a recruiting tool.
So how do you differentiate your dealership to attract the best employees? There’s more to it than just posting your job opening on Facebook or LinkedIn. Engage the best applicants by considering the following…Continue
Added by Rebecca Ward on November 8, 2013 at 8:30am — No Comments
So far we’ve learned that link building and effective content are crucial to a SEO and Social Plan. To bring your plan home, consider your engagement. Engagement centers on your relationship and communication with influencers. Who are influencers? Bloggers, site owners, and readers. Working with these influences can help with link building.
One or two really strong links posted by someone outside of your company can improve your SEO ranking. Additionally, a…Continue
Added by Rebecca Ward on November 1, 2013 at 9:00am — No Comments
Now that recovery has begun, the recent natural disaster in Colorado brings a slew of issues to the table. One being, how do you keep business going when some of your employees can’t make it into the office? A disaster preparedness plan will organize your dealership for future tragedies.…
Added by Rebecca Ward on October 29, 2013 at 8:30am — No Comments
With the change in the Hazard Communication standard last year every US company must train its workers on the new update soon. What does this mean for your company?
First and foremost, employees must be trained on the new regulation by December 1, 2013. The HazCom standards are simple:…Continue
Added by Rebecca Ward on October 28, 2013 at 8:30am — No Comments
Last week we discussed the importance of using SEO and Social Media together, pushing them to support each other by promoting SEO content with Social Media. Now we know how to successfully promote content to begin the SEO and Social Plan. So what’s next?
Content. Content is the bread and butter of your SEO and Social Plan. Content creates the SEO that Social Media thrives off of. So how do you create more effective content?
2. Creating Strong Relevant…Continue
Added by Rebecca Ward on October 24, 2013 at 9:00am — No Comments
Now that OSHA’s new Hazard Communication standard is settling in, dealerships need to transition into compliance with the new standard. But why was the standard even changed? The Globally Harmonized System of Classification and Labeling of Chemicals was put in place to standardize labels and chemicals worldwide.…Continue
Added by Rebecca Ward on October 21, 2013 at 8:30am — No Comments