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Rebecca Ward's ADM Blog (80)

Why Should You Blog?

Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…

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Added by Rebecca Ward on April 16, 2014 at 12:00pm — No Comments

How to Convert Social Media Fans to Customers

You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?  Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:

¨  Combine the right message with the right platform.

You can post messages on your social sites all day long, but if you’re…

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Added by Rebecca Ward on April 16, 2014 at 3:00am — No Comments

FMLA: How and when you can Use It

Most often, when your employees are sick or life takes its toll, taking paid time off is adequate; however, there are times when  employees needs to take extensive time off for more serious issues. This is when the Family Medical Leave Act (FMLA) comes into play. FMLA took effect in 1993, in an effort to balance work and life with medical needs.  FMLA includes many regulations and provisions, which can make it hard to understand. The following simple information can help you begin to…

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Added by Rebecca Ward on April 15, 2014 at 8:30am — No Comments

Auto Parts Suppliers Fall under OSHA’s Focus

Due to hazards associated with the auto-parts-supplier industry, OSHA has launched a Regional Emphasis Program (REP) to improve conditions. The inspection program will last through January 2015, and will cover Alabama, Georgia, and Mississippi.

Most auto-parts suppliers can expect a comprehensive OSHA inspection within the next two years. Inspections will begin 30 days after notification letters have been mailed to applicable employers. At this point employers can contact their…

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Added by Rebecca Ward on April 10, 2014 at 7:30am — 1 Comment

How Long Do Your Tweets Work For You?

Social media is a fast-paced marketing tool that can take your dealership to a new level. However, your social posts also have a very short life span, some even shorter than you may realize. This means that when you post, you need to make sure your post has the stamina to make an impact.

Twitter has a particularly short lifespan of only 18 minutes. Consider this: approximately 9,100 tweets are posted per second on twitter. To combat this short life span, many individuals simply post…

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Added by Rebecca Ward on April 10, 2014 at 6:00am — 1 Comment

Where to Start When Creating Content for your Dealership

Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:

Brainstorm with your colleagues.

You may have already addressed every question and topic that your customers have thrown at you, but what have your colleagues experienced? Ask them what…

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Added by Rebecca Ward on April 8, 2014 at 12:00pm — 1 Comment

Do You Accommodate Caregivers?

With a growing population of caregivers (a relative or friend of a disabled individual who assists the individual with their daily living activities) managers are now faced with the task of accommodating employees who are caring for someone who is ill, disabled, or elderly. Currently, there is an approximate 6.59 million people who are acting as caregivers; it is estimated that the number of individuals over 65 will double in the next to seven to eight years, which means that caregiving will…

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Added by Rebecca Ward on April 8, 2014 at 8:30am — No Comments

How to Boost Your Inventory Using Social Media

Online inventory is the lifeline of your dealership. Significant money and time is spent hosting your inventory, creating high-quality VDPs, and using inventory boosting technology.  So what else can you do to further leverage your inventory? The answer is to get social media involved.  If done well, pairing social media and inventory can increase sales substantially at your dealership. Use the following tactics to accelerate your online inventory:

Get to the Heart of What Your…

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Added by Rebecca Ward on April 1, 2014 at 12:00pm — 1 Comment

Accommodating Pregnant Employees

As a manager you are required to offer your employees fair accommodations for their disabilities, but did you know that pregnancy can fall under the definition of a disability? The Americans with Disabilities Act Amendment Act (ADAAA) has broadened the definition of a disability to include more temporary, less severe conditions, which affects pregnancy and women’s rights in the workplace. Many states have their own guidelines and rules regarding reasonable classification of a disability and…

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Added by Rebecca Ward on April 1, 2014 at 8:30am — No Comments

Marketing Cars and Hiring Applicants: What do they have in common?

When you’re hiring you want the best possible applicants, but do you know how to get those applicants? How can you improve their quality? You already use social media to market your cars, did you know that you can use it to market your open positions as well?



Here’s how you can use social networking to recruit great people:



  •      Maintain a page on your website that shows off your company culture in a compelling way.
  •      Create a separate web page for…
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Added by Rebecca Ward on March 24, 2014 at 11:30am — No Comments

9 Ways to Diversify Your Social Content

Content is king, but it can be difficult to continue to come up with new and exciting content ideas for you website, blog, and social media. Utilize the following concepts to refresh your social media strategy:

1.       Post an interview

Interview someone influential at your dealership. Highlight anything that is current at your dealership, including how-to videos explaining and demonstrating new car features, upcoming sale details, or the inner workings of the…

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Added by Rebecca Ward on March 21, 2014 at 12:00pm — 2 Comments

Is Your Dealership Dress Code Policy Up-To-Date?

The days are slowly getting warmer, which affects many things at your dealership, including the clothing choices that your employees make. Employee attire contributes to the overall look and feel of your dealership, employee morale, and can impact your reputation. Before things heat up, is your dealership dress code policy up-to-date?



When updating your dress code policy, you should consider what is appropriate for each of your employees based on their role, as well as on their…

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Added by Rebecca Ward on March 20, 2014 at 11:30am — 1 Comment

Your Employee’s Social Media Usage

Due to the rapid growth of social media, employers and employees have fought to find a balance between social media and the workplace.



Individual employees can use their own social media activities as a powerful tool to promote your dealership, but how can you ensure what they say is positive?  Some employers attempted to require employees to provide access to their social media accounts, causing lawmakers to create legislation to ban these practices.



Since 2012, twelve…

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Added by Rebecca Ward on March 18, 2014 at 11:51am — 1 Comment

How Does Safety Culture Affect Your Dealership?

Without a successful safety culture, it is difficult for dealerships to be profitable. Accidents and injuries increase costs dealership wide, affecting insurance rates, employee retention, and more. But before you can implement a successful safety culture, you have to know what it is.In simple terms, safety culture refers to groups that prioritize safety through consistent beliefs and patterns of behavior.



The best safety cultures focus upon good communication, consistent…

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Added by Rebecca Ward on March 18, 2014 at 11:30am — No Comments

Documentation is the Best Offense – The Yellow Box

Lori Matthews,

KPA Consultant, Southeast District

First impressions can mean everything especially when dealing with a regulatory inspection. If your manifests and documentation are orderly, the impression given to an Inspector is that the rest of your business is also in order. It also indicates that you pay close attention to the details involved in maintaining a safe and environmentally compliant business. Proper documentation also gives evidence of compliance as it…

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Added by Rebecca Ward on March 3, 2014 at 7:30am — No Comments

Safety Culture and You: How Can You Create a Stronger Safety Culture?

While some employees may think that dealership safety rests solely on the shoulders of executive management that is not the case. Dealership safety is a company-wide responsibility, and though it may seem that your team is doing everything possible, additional steps can always be taken. It is important to implement a system that encourages employees, and management as well, to take part in the safety culture. Implement the following tips to increase engagement in your safety…

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Added by Rebecca Ward on February 24, 2014 at 7:30am — No Comments

Think Self-Evaluations Aren’t Important? Think Again.

There are a variety of ways to make your performance reviews more powerful; one of the best ways is to integrate the use of self-evaluations. While self-evaluations should already be part of your human resource management system, some managers don’t take advantage of them. Self-evaluations may seem unimportant at first, but they can positively affect performance and morale at your dealership in many ways. By pairing your performance review with self-evaluations, your dealership can…

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Added by Rebecca Ward on February 20, 2014 at 7:00am — 3 Comments

Getting Started with Lift Safety

There are a variety of lift training regulations and guidelines out there that include when and how employees should be trained, what kind of lifts you should be using, how to maintain lifts, how often lifts should be inspected, who should inspect lifts, and more. At times, this can make lift compliance seem overwhelming, but it doesn’t have to be. Consider the following points when you begin working on your lift safety program:

 

  1. Get your employees trained! The…
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Added by Rebecca Ward on February 17, 2014 at 7:30am — No Comments

Performance Management Best Practices

To create an efficient and effective work place, performance management should be an ongoing, year-round effort, with daily interactions. Implement the following practices into your process to strengthen your performance management system:

  1. Deliver regular feedback. All feedback should be relevant to your dealership’s current activities, objectives, and employee efforts.
  2. Define clear performance expectations. Expectations should be firmly set and clearly…
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Added by Rebecca Ward on February 14, 2014 at 10:23am — No Comments

Additions to Your Performance Management System: How You Can Improve Your Review Skills

Let’s face it, performance reviews can be unpleasant for all parties involved. Because a performance review is a necessary part of managing your dealership employees, it is important to use a review system that will adequately reflect your employees work and involvement in the dealership. There are many performance review methods, each differing based on the management techniques at your dealership.

While your performance management system is the foundation of your reviews, as a…

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Added by Rebecca Ward on February 11, 2014 at 7:30am — No Comments

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