Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
A report released by the Centers for Disease Control and Prevention (CDC) shows that the primary risk factor for heat related illness and deaths is due to the lack of acclimatization programs. Acclimatization is an important part of heat safety, allowing workers to gradually build up their workloads and exposure to…
Added by Rebecca Ward on September 4, 2014 at 11:00am — No Comments
Last week we discussed the value of total rewards for a dealership. Through the implementation of total rewards, prospective and current employees can be attracted, motivated, and retained. We now know that through…
Added by Rebecca Ward on September 4, 2014 at 10:58am — No Comments
For some, a job is just a job, for engaged, productive employees, a job is so much more. Engaged employees are looking for a job that has the whole package- a well-paying, flexible job that includes benefits and work-life balance. It isn’t enough to simply have an open position at your company;…
Added by Rebecca Ward on September 4, 2014 at 10:30am — No Comments
After an OSHA inspection on February 12, 2014, an automotive parts warehouse was cited for unsafe forklift operation with the possible penalty of $52,000. The inspection occurred after multiple complaints of a forklift incident at the facility.
At the time of the inspection,…
Added by Rebecca Ward on September 2, 2014 at 11:00am — No Comments
If you have a traditional round robin system, where each sales person gets an equal number of leads, the best way would be to cycle leads to the people who are working that day.…Continue
Answering a lead doesn’t have to be rocket science. Sometimes we overthink situations where the best solution is usually the simplest. When it comes to lead follow up, dealerships should follow these three best practices, and the metrics attached to them.
Response Time - 30 minutes or less:
We all know that a timely response is important for leads, but how many dealerships are tracking this consistently? Following up with a lead should start with a quick response. To track…Continue
Added by Rebecca Ward on August 3, 2014 at 10:00pm — No Comments
Tracking leads is the first step to managing your lead process. When a GM says, “Why is my closing percentage low!?”, I don’t start with how many deals we closed; I start with how many leads we received. Lead numbers are your starting point and should be your cleanest source of data.
Begin by scrubbing and removing false leads from your lead list and then go into how many of those leads you made contact with: this is called the contact rate. You should hit about 70% or higher of your…Continue
Added by Rebecca Ward on August 2, 2014 at 6:00pm — No Comments
Personalization is the key. If you are blanketing the masses with the latest vehicle incentives, then you may have a hard time personalizing the message. However, if you are operating at a high-level of email proficiency, you are most likely sending smaller, targeted email blasts instead of the mass blasts from the past.
Successful personalized subject lines usually include the first name of the individual you are emailing. Most automotive CRMs have this capability, and you should be…Continue
Added by Rebecca Ward on July 31, 2014 at 6:00pm — No Comments
Many businesses, including dealerships, are currently exempt from keeping an OSHA 300 Log, depending on which SIC code their accounting department uses. All business activities that generate revenue are assigned a SIC code, based on the activity that generates the most revenue. Applicable dealership Exempt OSHA 300 Log SIC codes include New and Used Car Dealers (SIC Code 5511), Used Car Dealers (SIC Code 5521), and Motorcycle Dealers (SIC Code 5571).
Note that OSHA inspectors are…Continue
Added by Rebecca Ward on July 27, 2014 at 10:00am — No Comments
When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness.
1. Paid Media
When you use paid media, you pay an individual or company to leverage your brand. This is often done through display ads, paid search, and sponsorships. Some of the benefits of paid media are that it is in demand, it is…Continue
Added by Rebecca Ward on July 6, 2014 at 11:30am — No Comments
There comes a time for all of us when writing content for our blog that we think, “There. That’s enough. I certainly don’t need any more content now!” Sadly, this simply isn’t true. There is no such thing as too much content, and to stay relevant, you will never truly be “done.” It is vital to the success of your website, blog, and ultimately your sales, that you continue to create and publish new, unique, and relevant content.
Why do you need so much content? So that when a shopper…Continue
Added by Rebecca Ward on July 5, 2014 at 11:30am — No Comments
When you think of BIG OSHA violations, you may think of dangerous operations, mining, agriculture grain silos, Alaska king crab fisherman, or some of the local stories on the street in automotive. You probably don’t think of a $1 value retailer as being a prime target for OSHA, but here’s why you should, especially if you operate multiple locations.
Added by Rebecca Ward on July 4, 2014 at 10:00am — No Comments
The current focus of digital marketing has us concentrating so much on content, content, content, that sometimes we forget that while content is what drives our SEO, it has a supporting foundation, and that support is grammar. Of course grammar shouldn’t get in the way of creating your content, and certainly shouldn’t become the focus of your posts, but its value still shouldn’t be ignored.
Grammar provides our readers with directions on how to read our words and important signals on…Continue
Added by Rebecca Ward on July 3, 2014 at 11:30am — No Comments
Workers who feel empowered by their employers are more productive and have higher morale, regardless of their industry.
These are the findings of a new study by lead researcher from the University of Iowa, Scott Seibert. He explains, “Empowerment is an effective approach for improving employee attitudes and work behaviors in a broad range of industries, occupations and geographic regions.”
The article, reported in EHS Today, lists four characteristics of an effective…Continue
Added by Rebecca Ward on July 2, 2014 at 11:30am — No Comments
With daydreams about laying by the beach on hot summer days looming in the near future, comes the burning staffing question: are we going to need student interns who are on their summer break and (quite possibly more important) do we have to pay them?
As defined by the Fair Labor Standards Act (FLSA), internships with “for-profit” private companies are most likely viewed as employment (i.e. “suffer or permit to work), thus being considered non-exempt from minimum wage and overtime…Continue
Added by Rebecca Ward on July 1, 2014 at 11:00am — No Comments
Get a jump on proposed new Immigration regulations. Under proposed federal immigration reform all employers would be required to use the E-Verify. Already many states required the use of the E-Verify system. Make sure that you complete a new I-9 form within three days of hire and take the extra step of confirming eligibility to work in the United States by using E- Verify.
E-Verify is fast, free, and easy to use, and it’s the best way employers can ensure a legal…Continue
Added by Rebecca Ward on June 30, 2014 at 11:00am — No Comments
Social media is no longer a new concept; it has become a common and highly used tool in society today. Often a free tool, social media can help take your dealership to new heights; however, it can also create legal risk if taken advantage of or used improperly. To keep your dealership on the right side of social media, utilize the following best practices:
Currently it is illegal to request employee’s passwords in 12 states and many other states may be following suit. Never ask for…Continue
Added by Rebecca Ward on June 29, 2014 at 11:00am — No Comments
What is mindfulness anyway? Mindfulness has become the antithesis to multitasking; instead of focusing on many things at once, which can cause poor decision making and lead to confusion, stress, and poor communication, mindfulness includes calming and focusing of the mind, often through meditation and breathing practices. A 2003 study, and 6 week implementation of a mindfulness program, showed that 70% of participants took fewer sick days due to depression and anxiety. In the following 3…Continue
Added by Rebecca Ward on June 28, 2014 at 11:00am — No Comments
You need an extra set of hands for the summer, but you don’t want to hire just anyone. An option many turn to is hiring a teen just for summer help, someone who is willing to work for just a few months, perhaps a coworker’s child looking for income during their school break. Before you get ahead of yourself there are many restrictions to hiring an underage individual, many that impact the value of summer help for a dealership:
Added by Rebecca Ward on June 24, 2014 at 11:00am — No Comments
As the summer creeps closer and the workload gets heavier, many employers begin to think of hiring interns. However, it is important to keep in mind that there is no such thing as a free intern. In years past the New York Times has reminded employers that if interns are unpaid their workload must resemble their vocational education. Additionally, these interns must work under close supervision and cannot be a substitute for regular employees and their work must not be in immediate benefit to…Continue
Added by Rebecca Ward on June 14, 2014 at 10:30am — No Comments