Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.
For most of that time, I was a part of and supported the combative…Continue
Added by Chip King on September 28, 2020 at 6:30am — No Comments
A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are…Continue
Added by Chip King on August 19, 2020 at 7:00am — No Comments
Creator Lindsay Automotive Realizes $800 Increase in PVR Profit and Up to 28% Increase in Protection Product Sales Using ZipDeal’s Personalized Customer-Driven Delivery Process
Columbus, OH – August 3, 2020 – ZipDeal, a streamlined, post-sale,…Continue
Added by Chip King on August 3, 2020 at 7:00am — No Comments
Call Tracking to CRM is all the…Continue
Watch your abandoned calls in real time, have a team member call back immediately and offer a 'warm transfer' to their intended department. You will capture those that got lost in the phone-tree, hung up while on hold, etc. The caller will remember the 'care' you took!
Rick Case captures an average of 20 Fixed and Variable appointments per day of the average 35 callers that give…Continue
Added by Chip King on January 30, 2014 at 7:41am — No Comments
Phone process is arguably the most common customer contact. It drives our Market Share and our Customer Retention. But would you agree that most automotive dealerships fail to come even close to the chosen CRM’s potential to increase our…Continue
I was CC'd on this email…
Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.
1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…
Added by Chip King on May 25, 2012 at 5:30am — No Comments
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economic crises and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis…Continue
Added by Chip King on March 1, 2012 at 3:00am — No Comments
So looking at a recent…Continue
Added by Chip King on January 7, 2012 at 2:06pm — No Comments
Most of today's dealers have focused on creating a great showroom atmosphere and customer experience. Yet so many are failing to address the very core of our Customer's Journey in the dealership...We have to…Continue
I'm prepping for a big strategy meeting with a dealer group. So I decide to verify my hunch that there is big opportunity in training the call handlers for better Appointment Set, CSI, Retention and all that good stuff. I decide to listen to a bunch of calls from some of the top performing dealerships in the country, to help identify the skill differences and training opportunities.
Then it hit me......How could I have missed this for so long??
OK.... here it is.... the vast majority (and I know you may be the exception!) of talented Sales Reps, and Sales Managers flat out suck on Sales Calls. Don't throw rocks at me yet....
The most common successful Sales Rep is a great influencer.... super at helping customers make good choices and delivering units. In fact, if it weren't for the common disease we seem to share (and I come from the floor), A.D.D., we would all be lawyers. If it weren't for our other common…Continue