Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We all know the importance of engaging relevant content for your friends and fans in social media. Fortunately for auto dealers, automobile-related content is considered some of the most interesting and engaging information. And what is more exciting than the hype and the buzz going on at a major auto show?
Imagine if your dealership could easily tap into live breaking news coverage specific to…
Added by Brent Albrecht on February 7, 2014 at 2:30pm — No Comments
This is one of the most common questions we have heard from dealers. There are many different types of content, here at SocialDealer we tend to put content into one of 3 buckets. The first is Promotional content. This is content, obviously,…Continue
Added by Brent Albrecht on September 5, 2013 at 7:37am — No Comments
SOCIALDEALER, a reputation and social media management software company, today announced it now supports management for Google+ Pages, one of a select number of companies to provide third party management tools for the social platform, and the only company chosen in the…Continue
Added by Brent Albrecht on January 10, 2013 at 9:00am — No Comments
In December, Facebook refined a feature called "Nearby" on iPhones and Android devices. Coincidentally, Groupon launched a feature with the same name for iPhones, Androids and iPads. Of the two, Nearby for Facebook is going to have more impact for auto dealers.
Consumers use Nearby to search for restaurants,…Continue
There was an article yesterday in USA Today regarding small businesses not renewing their agreements with Groupon because the customers the owners are getting from the daily deals are not…Continue
Added by Brent Albrecht on November 28, 2012 at 12:46pm — No Comments
During this free 30 minute session, you will learn why your reputation is so important to your dealership, how it is affecting your sales, and what steps you can take to succeed to improve your reputation. You will learn the how to get more positive reviews and how to improve your…Continue
Added by Brent Albrecht on September 25, 2012 at 10:48am — No Comments
Facebook page posts can now target multiple audiences with many more options.
Over the next few weeks, Facebook Page admins might start to notice a strange button that looks a lot like a deer-shooting-target from a rifle gun. Could this possibly be a new targeting feature? Yes, yes it is. This…Continue
Added by Brent Albrecht on August 1, 2012 at 7:46am — No Comments
New service represents the only reputation monitoring service developed and offered exclusively for the automotive industry and optimized for Car Dealers
SOCIALDEALER, a leading reputation and social media management company that helps automotive…Continue
Tony Nilles, SOCIALDEALER’s National Sales Director, invites automotive personalities and auto dealers to join him June 19th 12:00PM CST for a free Webinar on 10 social media guidelines.
Social Media Guidelines should not be overlooked. In order to effectively utilize this new communication technology they call Facebook, Twitter, and YouTube, you must have protocols.…Continue
Added by Brent Albrecht on June 13, 2012 at 6:19am — No Comments
Automotive Dealers can now buy mobile-only sponsored-story placements from Facebook. In March, mobile ads became available, but only for the larger companies buying into premium ad packages. Before, companies needed to have a large fan base of at least 500,000 fans to access the reach generator, a part of the premium…Continue
Added by Brent Albrecht on June 6, 2012 at 10:00am — No Comments
All politics is local, as the saying goes, but so is the automotive dealership business. Which today means, if you’re a dealer then it is absolutely essential that you market on mobile platforms, such as smartphones and tablets. Why? Because according to a 2011 study more than 50 percent of all local searches are performed on mobile devices. What’s more, mobile Internet usage is expected to surpass desktop Internet usage by 2014.
When adding mobile devices to your marketing…Continue
Added by Brent Albrecht on June 4, 2012 at 12:34pm — No Comments
Earlier today I read a blog post by a consultant, who was giving examples of social media success stories for dealers, which we love to see, but then they made a comment at the end that "Social Media is marketing". I thought, what a confusing concept. Social Media is not marketing, Social Media is Social Media :-) Media itself, social, print, digital, or otherwise, cannot be marketing...media is a means of mass communication, a tool we use to deliver marketing messages, but maybe that…Continue
Added by Brent Albrecht on April 10, 2012 at 8:17am — No Comments
SOCIALDEALER is pleased to announce that Brian Fjeldsted has joined our team as the Director of Corporate Development. Brian comes to SOCIALDEALER with almost 20 years of experience at General Motors working in vehicle sales, service and marketing. He was responsible for Digital Business Development and consulting with automotive dealers to improve their performance.
“While I will miss all the great people and relationships I have made over the years at GM, I am really excited to be…Continue
Added by Brent Albrecht on April 2, 2012 at 8:21am — No Comments
SOCIALDEALER and CAR-MERCIAL will be publishing the results of their joint case study on the use of video and social media, at the upcoming Digital Dealer Conference at the Rosen Shingle Resort in Orlando.
The viral potential of using video in social media has long been seen with the success of sites like YouTube, but many businesses do not realize that in addition to using video to start conversations and engage consumers, it also has powerful SEO benefits.
The case study…Continue
Added by Brent Albrecht on March 29, 2012 at 11:47am — No Comments
March 20, 2012 - Joe Castle, Founder and CEO of Castle Auto Group, has been selected to share his phenomenal dealership turn-around story to attendees at the 12th annual Digital Dealer Conference and Exposition in Orlando, Florida, April 3-5, 2012.
In his session titled, “Turn Your Dealership Upside Down! How to Create a Digital Dealership for Maximum Profit”, Castle will explain step-by-step how he used digital strategies to flip his Castle Chevy and Castle Buick GMC stores…Continue
Added by Brent Albrecht on March 19, 2012 at 1:18pm — No Comments
Dealers have until March 30th to update their…Continue
Even to the extent that I can spend $250 on dinner for my wife and I and walk out feeling like I got a good deal. We had dinner at the Capital Grille in Lombard, IL…Continue
Added by Brent Albrecht on October 19, 2011 at 9:15am — No Comments