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Brent Albrecht's ADM Blog (18)

How to Get Breaking News from the Chicago Auto Show for Your Dealership Facebook Page

We all know the importance of engaging relevant content for your friends and fans in social media. Fortunately for auto dealers, automobile-related content is considered some of the most interesting and engaging information. And what is more exciting than the hype and the buzz going on at a major auto show?



Imagine if your dealership could easily tap into live breaking news coverage specific to…

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Added by Brent Albrecht on February 7, 2014 at 2:30pm — No Comments

What is the best formula for Facebook content?

What kind of content should I be posting on Facebook?

This is one of the most common questions we have heard from dealers. There are many different types of content, here at SocialDealer we tend to put content into one of 3 buckets. The first is Promotional content. This is content, obviously,…

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Added by Brent Albrecht on September 5, 2013 at 7:37am — No Comments

SOCIALDEALER Now Supports Google+ Page Management

SOCIALDEALER, a reputation and social media management software company, today announced it now supports management for Google+ Pages, one of a select number of companies to provide third party management tools for the social platform, and the only company chosen in the…

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Added by Brent Albrecht on January 10, 2013 at 9:00am — No Comments

Facebook's Nearby will do more for Dealers than Groupon's

In December, Facebook refined a feature called "Nearby" on iPhones and Android devices. Coincidentally, Groupon launched a feature with the same name for iPhones, Androids and iPads. Of the two, Nearby for Facebook is going to have more impact for auto dealers.

Consumers use Nearby to search for restaurants,…

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Added by Brent Albrecht on January 3, 2013 at 7:34am — 6 Comments

What causes the customer to come back, again and again?

There was an article yesterday in USA Today regarding small businesses not renewing their agreements with Groupon because the customers the owners are getting from the daily deals are not…

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Added by Brent Albrecht on November 28, 2012 at 12:46pm — No Comments

How is Reputation affecting your Dealership?

How is Reputation Affecting Your Dealership?

During this free 30 minute session, you will learn why your reputation is so important to your dealership, how it is affecting your sales, and what steps you can take to succeed to improve your reputation. You will learn the how to get more positive reviews and how to improve your…

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Added by Brent Albrecht on September 25, 2012 at 10:48am — No Comments

Facebook Unleashes Page Post Targeting

Facebook page posts can now target multiple audiences with many more options.

Over the next few weeks, Facebook Page admins might start to notice a strange button that looks a lot like a deer-shooting-target from a rifle gun. Could this possibly be a new targeting feature? Yes, yes it is. This…

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Added by Brent Albrecht on August 1, 2012 at 7:46am — No Comments

SOCIALDEALER Launches First-of-its-kind Reputation Monitoring Service for Auto Industry

New service represents the only reputation monitoring service developed and offered exclusively for the automotive industry and optimized for Car Dealers

SOCIALDEALER, a leading reputation and social media management company that helps automotive…

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Added by Brent Albrecht on July 25, 2012 at 11:30am — No Comments

10 Social Media Guidelines for Auto Dealers-Free Webinar June 19th

Tony Nilles, SOCIALDEALER’s National Sales Director, invites automotive personalities and auto dealers to join him June 19th 12:00PM CST for a free Webinar on 10 social media guidelines.

 

Social Media Guidelines should not be overlooked. In order to effectively utilize this new communication technology they call Facebook, Twitter, and YouTube, you must have protocols.…

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Added by Brent Albrecht on June 13, 2012 at 6:19am — No Comments

Facebook Creates New Mobile Ad Opportunity

Automotive Dealers can now buy mobile-only sponsored-story placements from Facebook. In March, mobile ads became available, but only for the larger companies buying into premium ad packages. Before, companies needed to have a large fan base of at least 500,000 fans to access the reach generator, a part of the premium…

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Added by Brent Albrecht on June 6, 2012 at 10:00am — No Comments

How Mobile is Your Marketing?

All politics is local, as the saying goes, but so is the automotive dealership business. Which today means, if you’re a dealer then it is absolutely essential that you market on mobile platforms, such as smartphones and tablets.  Why?  Because according to a 2011 study more than 50 percent of all local searches are performed on mobile devices. What’s more, mobile Internet usage is expected to surpass desktop Internet usage by 2014.

 

When adding mobile devices to your marketing…

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Added by Brent Albrecht on June 4, 2012 at 12:34pm — No Comments

What is Social Media, and is it really free?

Earlier today I read a blog post by a consultant, who was giving examples of social media success stories for dealers, which we love to see, but then they made a comment at the end that "Social Media is marketing".  I thought, what a confusing concept.  Social Media is not marketing, Social Media is Social Media :-)  Media itself, social, print, digital, or otherwise, cannot be marketing...media is a means of mass communication, a tool we use to deliver marketing messages, but maybe that…

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Added by Brent Albrecht on April 10, 2012 at 8:17am — No Comments

SOCIALDEALER Welcomes Brian Fjeldsted

SOCIALDEALER is pleased to announce that Brian Fjeldsted has joined our team as the Director of Corporate Development. Brian comes to SOCIALDEALER with almost 20 years of experience at General Motors working in vehicle sales, service and marketing. He was responsible for Digital Business Development and consulting with automotive dealers to improve their performance.

“While I will miss all the great people and relationships I have made over the years at GM, I am really excited to be…

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Added by Brent Albrecht on April 2, 2012 at 8:21am — No Comments

SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers

SOCIALDEALER and CAR-MERCIAL will be publishing the results of their joint case study on the use of video and social media, at the upcoming Digital Dealer Conference at the Rosen Shingle Resort in Orlando.

The viral potential of using video in social media has long been seen with the success of sites like YouTube, but many businesses do not realize that in addition to using video to start conversations and engage consumers, it also has powerful SEO benefits.

The case study…

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Added by Brent Albrecht on March 29, 2012 at 11:47am — No Comments

CEO of CASTLE AUTO GROUP TO PRESENT DIGITAL STRATEGIES AT DIGITAL DEALER CONFERENCE

March 20, 2012 - Joe Castle, Founder and CEO of Castle Auto Group, has been selected to share his phenomenal dealership turn-around story to attendees at the 12th annual Digital Dealer Conference and Exposition in Orlando, Florida, April 3-5, 2012.

 

In his session titled, “Turn Your Dealership Upside Down!  How to Create a Digital Dealership for Maximum Profit”, Castle will explain step-by-step how he used digital strategies to flip his Castle Chevy and Castle Buick GMC stores…

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Added by Brent Albrecht on March 19, 2012 at 1:18pm — No Comments

Facebook has Changed how Dealership Brand Pages are Displayed.

Automotive Dealers checking their Facebook pages today may have noticed that Facebook has launched timeline for brand pages.



Dealers have until March 30th to update their…

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Added by Brent Albrecht on March 1, 2012 at 7:30am — 2 Comments

The Capital Grille Understands the Importance of Reputation, Do You?

Excellent customer service makes the purchase process so much more enjoyable, doesn’t it? 

Even to the extent that I can spend $250 on dinner for my wife and I and walk out feeling like I got a good deal. We had dinner at the Capital Grille in Lombard, IL…

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Added by Brent Albrecht on February 17, 2012 at 7:30am — 13 Comments

How to manage bad reviews

Excellence in customer service is a goal all businesses should strive to achieve. There are many advantages to a business when they reach the point where great service becomes an everyday offering. The strongest benefits being customer loyalty, repeat purchases and the resulting word of mouth advertising. However, even with strict standards and detailed service programs in place, bad reviews can happen. As much as we would like to be perfect,we can’t be 100% of the time. Employees occasionally… Continue

Added by Brent Albrecht on October 19, 2011 at 9:15am — No Comments

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