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Aubrey Hankins's ADM Blog (35)

Back To Basics: Dealership Improvement

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…

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Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments

4 Mechanisms For A More Efficient CRM

Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront.

One of the most essential tools in driving this type of dealership, is it’s utilization of a CRM. The CRM is a tool meant to organize, track, and store all dealership data to increase the overall…

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Added by Aubrey Hankins on October 5, 2016 at 7:30am — No Comments

Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…

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Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments

Who's Your Top Salesperson?

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…

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Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments

Stop Losing Business to Competitors: 5 Steps

With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…

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Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments

Election 2016. Stop Talking About It.

Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me…

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Added by Aubrey Hankins on September 19, 2016 at 11:30am — 2 Comments

4 Benefits of a Mobile CRM

With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…

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Added by Aubrey Hankins on September 16, 2016 at 10:06am — No Comments

6 Steps For Better Time Management

Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…

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Added by Aubrey Hankins on September 15, 2016 at 9:31am — No Comments

Survey Says...Consumers Hate Your Dealership

This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…

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Added by Aubrey Hankins on September 14, 2016 at 10:30am — No Comments

Closing The Gap Through Customer Experience

Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…

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Added by Aubrey Hankins on September 13, 2016 at 11:07am — No Comments

Can Your Dealership Handle Growth?

The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…

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Added by Aubrey Hankins on September 12, 2016 at 7:48am — No Comments

How Amazon Vehicles “Could” Affect Every Aspect of the Automotive Industry

Amazon. A giant in anything it sets its sight on. Now though, Amazon has decided to break into the automotive market, with excitement following its every move.

Amazon.com, Inc. is launching a new automotive service geared toward car buyers. This new service is another sign of…

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Added by Aubrey Hankins on September 9, 2016 at 11:00am — 2 Comments

Start Holding Employees Accountable

All dealerships want to have a successful sales team, one that works smoothly and efficiently. However, in so many areas this is not being tracked as well as it should be, and in some cases it’s not being tracked at all. No longer can dealership management excuse this need for accountability, given the large amount of technologically advanced software kept in place to better hold the sales team accountable.…

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Added by Aubrey Hankins on September 8, 2016 at 12:30pm — No Comments

The Biggest Mistakes CRM Users Make

In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales department will save time, energy, and most importantly, money. But, no matter how many sales personnel believe that they’re working the CRM correctly, they most likely are not. Even when correctly working inside the CRM, there are small mistakes…

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Added by Aubrey Hankins on September 8, 2016 at 5:54am — No Comments

The Deal Doesn't End After Labor Day

Labor Day, one of the last major car holidays of the year. During this holiday, dealerships can expect to have a treasure trove of customers, new and returning, whom are looking to take advantage of the ongoing deals featured at the dealership. There's a few reasons for this onslaught of customers, all happening on the last weekend of summer. The three-day weekend allows shoppers ample time to shop, and with new…

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Added by Aubrey Hankins on September 6, 2016 at 6:41am — No Comments

Why Your Dealership Marketing Should Be Dominating

In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry, can tailor this data to help drive its users down the correct path. Through all of its uses however, marketing strategies have the most in common with the goals attributed to the automotive industry. Let’s explain…

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Added by Aubrey Hankins on August 31, 2016 at 10:55am — No Comments

Mobile CRM’s Are Key

No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone.

The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena…

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Added by Aubrey Hankins on August 26, 2016 at 8:30am — No Comments

Start Contacting Customers When They’ll Respond

Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also change, in the way that they collect data and use social media. Every day there is an increase to the number of consumers using social data and social media. Facebook has 1.7 Billion users, and Twitter and Instagram have almost half a Billion users. Customers are also using…

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Added by Aubrey Hankins on August 23, 2016 at 10:03am — No Comments

Ready, Set...Prepare. Three Steps For A Successful CRM Transition.

A dealership's CRM is at the heart of its entire sales operation.

Choosing the right CRM for your dealership is exceedingly important in its success. However, when the purchase of the new CRM has been completed, there are still a few key items that need to be covered before the…

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Added by Aubrey Hankins on August 22, 2016 at 9:30am — No Comments

Maintain Your Dealer Website Like You Maintain Your Car

No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.

Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.…

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Added by Aubrey Hankins on August 18, 2016 at 12:30pm — No Comments

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