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Camille Forte's ADM Blog (9)

How to Spot-Check Your PPC Campaign – and Your Provider

If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which.  By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms. 

Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…

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Added by Camille Forte on July 2, 2013 at 7:57am — No Comments

Is your online reputation being managed before it creates reviews on Google or Yelp?

You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.”  Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies.  Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.”  There is a process by which online reviews come to be published…

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Added by Camille Forte on June 21, 2013 at 11:30am — No Comments

Digital Strategy: The Most Cliché Elephant Ever to Stand in Your Conference Room

You’ve heard the word, and no doubt providers-a-plenty have stopped by promising they can give it to you.  You may have just thought “I just sell _____, I don’t have time to strategize.”  There’s no shame at all in discovering that you may be a part of the vast majority who have been misled altogether about business’s biggest buzzword, “strategy.”
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Added by Camille Forte on October 26, 2012 at 6:00am — No Comments

Reputation Management: Have You Read the Reviews?

Reputation Management is, and has been, quite the hot topic in business for some time, yet the “proper etiquette” isn’t always clear for most. Now that Yelp is to be among the review forums that allow you to counteract negative reviews, it’s time for a quick brush-up on online review management so that this new development works to your advantage – because mishandling negative feedback can only make it exponentially worse.

To state the…

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Added by Camille Forte on February 20, 2012 at 8:08am — No Comments

Improve your Effectiveness TODAY: Ask Me Why

I peruse more articles per day than I can count in my efforts to remain on the cutting edge of strategy, social network management and online marketing. Recently, I found that one common, underlying theme to so many of these "tips and tricks," as they're often packaged, was actually a part of human nature; the perpetual assessment of "why."

The question of "why" isn't necessarily out of greed or selfishness, it's our brains' natural way of making choices - professional, personal,…

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Added by Camille Forte on January 27, 2012 at 6:39am — No Comments

If you only read one social media article this year… let it be a strategic wellspring

At present, it’s fairly safe to say that almost everyone is at least aware of social media.  Hopefully, most dealerships are aware of why it’s important to have a strong presence on the internet, no matter which platform you use:

 The Pew Research Center itself has revealed the startling statistics of every age group as they flock to the internet instead…

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Added by Camille Forte on July 28, 2011 at 8:53pm — No Comments

SEO Reboot - In the vast world of the Internet your SEO strategy provides the search engines with a "GPS" so they can find you!

The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…
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Added by Camille Forte on February 27, 2011 at 7:49am — No Comments

The Future of Trust Online - Let online trust be a part of your New Year's resolution...

Let online trust be a part of your New Year's resolution... and your success!

Trust... a concept you probably spend a lot of time pondering at the dealership, and you need to know that trust is becoming even more critical than ever to every link in your business chain, from brand credibility to each car you sell. It's on your prospective customers' minds…

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Added by Camille Forte on February 2, 2011 at 6:45am — No Comments

Greeting from Google... You've Been Exposed!!!

Until now organic results on Google were divided; website listings stood alone under a few sponsored links, and Google Business Listings and customer reviews were conveniently distanced from your organic placement, a convenient “buffer zone” between organic listings and business listings/customer reviews. Now Google has changed the rules and search results now provide your prospective customer with a snapshot that could help or hinder your website performance; whether it helps or hinders all…

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Added by Camille Forte on November 8, 2010 at 4:14pm — No Comments

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