Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If you are in the automotive industry it is hard not to run across Carbucks, one of the very coolest places on the interwebs… It is filled with lively discussions and forward thinking people. Debates and some truly master debaters as well, heck the business is filled with colorful personalities isn’t it.…Continue
Added by Micah Birkholz-1:16Digital Media on July 13, 2014 at 4:19pm — No Comments
So I am sure that all my friends in the automotive industry has heard the news that Scott Monty has left Ford Motor Company, if you haven’t here is a bit from his blog about it: http://www.scottmonty.com/2014/05/driving-into-sunset.html
This may come as a bit of a shock in some…Continue
Added by Micah Birkholz-1:16Digital Media on May 22, 2014 at 4:56pm — No Comments
Join me for some automarketing awesomeness at the Innovative Dealer Summit in Denver the 8th and 9th of April... In my session Loyalty Marketing The Unfair Advantage, we will define loyalty and how to utilize it in your marketing strategies.
In my session you will also learn:
• Ramp up sales
• Enhance brand reputation
• Increase service and…
Added by Micah Birkholz-1:16Digital Media on March 17, 2014 at 12:59pm — No Comments
Okay ADMers get ready you will hear me talk a bunch about Automotive Loyalty And Reward Marketing. When I first started trying to get people involved in Social Media I was laughed at by a friend almost 4 years ago, she said "no one will ever do business on facebook or twitter..." I won't tell you who that was but more importantly let's talk about what is "next"...
Loyalty Marketing is not an oil change package that you get from your warranty administrator. Loyalty Marketing is a…Continue
Added by Micah Birkholz-1:16Digital Media on March 4, 2014 at 8:26am — No Comments
Tim Clemens is the “get it done” guy at the re:member group, one of the first (and arguably) still the best organization when it comes to loyalty marketing in the car business. A guy with 20-years+ management experience, he strives to get the best out of his employees while promoting a…Continue
Added by Micah Birkholz-1:16Digital Media on February 19, 2014 at 12:30pm — No Comments
Dear Car Dealers,
Still not sure if woman are the right fit for your store? Consider maybe they are not the problem? Have you thought that maybe you are the oneContinue
Added by Micah Birkholz-1:16Digital Media on January 6, 2014 at 9:00pm — No Comments
Added by Micah Birkholz-1:16Digital Media on December 31, 2013 at 11:31am — No Comments
Are you wanting to hire women for your salesforce mr car dealer but not quite sure if you should or not? Please take a look at this bit of advice and perspective from George RR Martin author of the Game of Thrones series… This was originally published here.
Click the here to read an…Continue
Added by Micah Birkholz-1:16Digital Media on December 20, 2013 at 7:30am — No Comments
Recently I was let go from a company who "specialized" in OEM contract bidding and copied old play books to execute the actual consulting. When I joined this company I was excited to be working with the latest and what I thought was the greatest. What I found? Old fashioned politics that is the core problem with the industry. Before I left I had a conversation with a one time friend online, who I promise to remain nameless who wrote this message to me, now mind you I will not disclose names…Continue
This blog post is not about me. Here I am just going to highlight some of the best people I know and respect in this business. This post is about connecting with greats in an amazing industry, via social. Get to know these people now:
Below is a list of some of the Automotive industry’s best and brightest. Whether you are looking for a great marketer, sales professional or a mentor and leader this post has them.…Continue
Added by Micah Birkholz-1:16Digital Media on September 27, 2013 at 7:30pm — No Comments
Also, these are my own opinions not the opinions of the company I work for.
Are we Leaders or just…Continue
The Opinions in this blog are mine alone and not the opinions of who I work for… In case that isn’t clearclick here.
People always ask me what does it take to be successful in Online Reputation Management? Or what are some basics I need to do to manage what my customers say about me? My answers at times have been very long winded. I would…Continue
Working with a very successful dealer the other day I looked around the room of attendees and noticed something unique. What was unique about them? Was it their ages or their level of involvement with Social Media? Was it their smiling faces as we discussed strategies and processes? No, it was what they were wearing.
I have traveled the country and at a Subaru dealership in UT these “Car Peeps" were the epitome of professional as they sat in their polo…Continue
“You can’t lose something you never had” How do you take a quote from a sappy romance movie like How to lose a guy in ten days and turn it into an automarketing blog about Online Reputation Management?Hang with…Continue
“The opinions in this blog are mine alone and not the opinions of who I work for”
If you are curious about who I work for you can click here or don't mehbe...
Ralph, you have been a mentor to me and instrumental in helping me to develop my career in Social Media and Reputation Management. Heck I found my current career on a…Continue