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Micah Birkholz-1:16Digital Media's ADM Blog (16)

Ed Brooks, Carbucks and old man Ruggles

If you are in the automotive industry it is hard not to run across Carbucks, one of the very coolest places on the interwebs… It is filled with lively discussions and forward thinking people. Debates and some truly master debaters as well, heck the business is filled with colorful personalities isn’t it.…

carbucks ed brooks and david ruggles
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Added by Micah Birkholz-1:16Digital Media on July 13, 2014 at 4:19pm — No Comments

EXCLUSIVE! Scott Monty To Join Digital Error Strk Team (nope)

So I am sure that all my friends in the automotive industry has heard the news that Scott Monty has left Ford Motor Company, if you haven’t here is a bit from his blog about it: http://www.scottmonty.com/2014/05/driving-into-sunset.html

This may come as a bit of a shock in some…

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Added by Micah Birkholz-1:16Digital Media on May 22, 2014 at 4:56pm — No Comments

Innovative Dealer Summit-Micah Birkholz

Join me for some automarketing awesomeness at the Innovative Dealer Summit in Denver the 8th and 9th of April... In my session Loyalty Marketing The Unfair Advantage, we will define loyalty and how to utilize it in your marketing strategies.

In my session you will also learn:

• Ramp up sales

• Enhance brand reputation

• Increase service and…

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Added by Micah Birkholz-1:16Digital Media on March 17, 2014 at 12:59pm — No Comments

Loyalty Marketing Begins With Great Leadership

Okay ADMers get ready you will hear me talk a bunch about Automotive Loyalty And Reward Marketing. When I first started trying to get people involved in Social Media I was laughed at by a friend almost 4 years ago, she said "no one will ever do business on facebook or twitter..." I won't tell you who that was but more importantly let's talk about what is "next"... 

Loyalty Marketing is not an oil change package that you get from your warranty administrator. Loyalty Marketing is a…

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Added by Micah Birkholz-1:16Digital Media on March 4, 2014 at 8:26am — No Comments

re:member Tim Clemens an Automotive Loyalty Marketer

Tim Clemens is the “get it done” guy at the re:member group, one of the first (and arguably) still the best organization when it comes to loyalty marketing in the car business.  A guy with 20-years+ management experience, he strives to get the best out of his employees while promoting a…

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Added by Micah Birkholz-1:16Digital Media on February 19, 2014 at 12:30pm — No Comments

Are You Reluctant to Hire Women? Turns out they are people...

Dear Car Dealers,

Still not sure if woman are the right fit for your store? Consider maybe they are not the problem? Have you thought that maybe you are the one 

who is frail and breakable? If the thought of having a member of the opposite sex work on your show floor and destroy…

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Added by Micah Birkholz-1:16Digital Media on January 6, 2014 at 9:00pm — No Comments

Happy New Year and Push Yourself in 2014!

Are you pushing yourself? Are you living…

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Added by Micah Birkholz-1:16Digital Media on December 31, 2013 at 11:31am — No Comments

Car Dealers: Hiring Women

Are you wanting to hire women for your salesforce mr car dealer but not quite sure if you should or not? Please take a look at this bit of advice and perspective from George RR Martin author of the Game of Thrones series… This was originally published here.

Click the here to read an…

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Added by Micah Birkholz-1:16Digital Media on December 20, 2013 at 7:30am — No Comments

What is wrong with OEM Digital Marketing Consulting? This is...

Recently I was let go from a company who "specialized" in OEM contract bidding and copied old play books to execute the actual consulting. When I joined this company I was excited to be working with the latest and what I thought was the greatest. What I found? Old fashioned politics that is the core problem with the industry. Before I left I had a conversation with a one time friend online, who I promise to remain nameless who wrote this message to me, now mind you I will not disclose names…

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Added by Micah Birkholz-1:16Digital Media on November 28, 2013 at 5:00pm — 13 Comments

Automarketing Professionals

This blog post is not about me. Here I am just going to highlight some of the best people I know and respect in this business. This post is about connecting with greats in an amazing industry, via social. Get to know these people now:

Automotive Industry Greats: Get To Know Them

Below is a list of some of the Automotive industry’s best and brightest. Whether you are looking for a great marketer, sales professional or a mentor and leader this post has them.…

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Added by Micah Birkholz-1:16Digital Media on November 2, 2013 at 9:30am — 3 Comments

Phone Skills Training: Congrats you are a tool

So here is another classic from my archives... I had to edit a couple words so it would be safe for work. This is a fictional story inspired by a real event I witnessed a couple years ago while training at a dealership.



Link to the original post here: http://micahbirkholz.tumblr.com/post/3922168284/congrats-you-are-a-tool





The thoughts and opinions in this post are mine, and not new,… Continue

Added by Micah Birkholz-1:16Digital Media on September 27, 2013 at 7:30pm — No Comments

Leadership In The Auto Industry

The following is a blog post I wrote a while back but recently was reminded of it... thought I would share....

Also, these are my own opinions not the opinions of the company I work for.

Are we Leaders or just…

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Added by Micah Birkholz-1:16Digital Media on September 22, 2013 at 6:30pm — 8 Comments

Reputation Management: The Two Most Critical Items

The Opinions in this blog are mine alone and not the opinions of who I work for… In case that isn’t clearclick here.

People always ask me what does it take to be successful in Online Reputation Management?  Or what are some basics I need to do to manage what my customers say about me? My answers at times have been very long winded. I would…

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Added by Micah Birkholz-1:16Digital Media on August 13, 2013 at 12:30pm — 2 Comments

Are you a professional? Armani or Merona…I hope Merona

Working with a very successful dealer the other day I looked around the room of attendees and noticed something unique. What was unique about them? Was it their ages or their level of involvement with Social Media? Was it their smiling faces as we discussed strategies and processes? No, it was what they were wearing.

I have traveled the country and at a Subaru dealership in UT these “Car Peeps" were the epitome of professional as they sat in their polo…

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Added by Micah Birkholz-1:16Digital Media on July 23, 2013 at 9:12am — 15 Comments

Bad Advice: Reputation Management, Yelp and Google

“The opinions in this blog are mine alone and not the opinions of who I work for” This is my fun stuff page…

“You can’t lose something you never had” How do you take a quote from a sappy romance movie like How to lose a guy in ten days and turn it into an automarketing blog about Online Reputation Management?Hang with…

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Added by Micah Birkholz-1:16Digital Media on June 25, 2013 at 12:30pm — 89 Comments

Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender Stereotypes-A Response

“The opinions in this blog are mine alone and not the opinions of who I work for”

If you are curious about who I work for you can click here or don't mehbe...

Ralph, you have been a mentor to me and instrumental in helping me to develop my career in Social Media and Reputation Management. Heck I found my current career on a…

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Added by Micah Birkholz-1:16Digital Media on January 31, 2013 at 9:37am — 4 Comments

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