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Chris Saraceno's ADM Blog (3)

"Why Bad News Could be Good News "

In 2004, the Lego Company was on the Verge of Bankruptcy

Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction,…

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Added by Chris Saraceno on April 28, 2014 at 8:00am — No Comments

Secrets of the Best Automotive Service Consultants



 Successful service consultants in the automobile industry do the following:

1. They plan their day the night before. They review all appointments and service histories for potential sales opportunities before the customer’s arrival.

2. They show up for work early:

a. Write up “drop off” appointments.

b. Review the day’s staff, and any issues or concerns.

c. Review special…

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Added by Chris Saraceno on August 1, 2012 at 2:32pm — 1 Comment

The Art of the Trade-in Walkaround – Setting Realistic Expectations

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno

 

Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.



Experts believe the Automotive Sales Consultant is the best person at the dealership to…

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Added by Chris Saraceno on November 9, 2011 at 5:00pm — 6 Comments

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