Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Ed Barton's ADM Blog (7)

Accessibility is Good Business!

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

Continue

Added by Ed Barton on October 24, 2019 at 6:47am — No Comments

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue.

 

Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not…

Continue

Added by Ed Barton on October 22, 2019 at 7:11am — No Comments

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…

Continue

Added by Ed Barton on September 3, 2019 at 7:04am — No Comments

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service.

Go ahead. Take a look at a few dealership websites. Service tends to be the…

Continue

Added by Ed Barton on July 11, 2019 at 7:00am — No Comments

fusionZONE Automotive Forms New Dealer Advisory Council

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development

 

Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…

Continue

Added by Ed Barton on July 8, 2019 at 7:01am — No Comments

fusionZONE Automotive Expands and Moves into New Lakeland, FL, Offices

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.

 

FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…

Continue

Added by Ed Barton on July 1, 2019 at 7:11am — No Comments

Attention Florida and New York Dealers: Your Website could be at Risk!

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.

If you are an auto dealer in Florida or New York,…

Continue

Added by Ed Barton on April 5, 2019 at 7:30am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2019
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service