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Mike Watson's ADM Blog (5)

If you ain't trackin' you ain't tryin'

How much do you know about how much you know.

Many dealers desire the knowledge to be better, improve their practices, and generate more business. It would seems that much like the bad credit customer who has all the DESIRE to purchase just lacking the ability, dealers have all…

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Added by Mike Watson on January 24, 2013 at 1:00pm — 5 Comments

If you're not first you're last!

If you work at a dealership, if you are a Dealer Principle, GM, GSM, Internet Sales Manager, or any sort of sales related personnel  your goal (as it is for everyone reading this) in some way or another is to sell more cars. And regardless of what market you are in or what product you sell, new or used, one thing is absolutely true of your dealer or dealer group or little lot. At some point in time there was not a dealer in your area using a media source we are all most likely flooding with…

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Added by Mike Watson on January 5, 2013 at 10:40am — 1 Comment

Are you Web Ugly?

As I walk into my office I hear one of my BDC Reps saying to another  “You sound ugly dude” and before I think about what could have inspired this comment from someone in my office I immediately thought to myself in a logical sense, “How can you SOUND ugly”. It turns out that one of my reps had a cold and it was very apparent in their voice when talking to customers but it did make me stop and think. What if someone thinks we’re ugly over the phone? More importantly what if they think…

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Added by Mike Watson on May 21, 2012 at 12:00pm — No Comments

That Feeling In Your Gut

You know that feeling you get when you see the advertisement for the “new thing” that makes your “old thing” you just bought 6 months ago obsolete. That feeling in your gut that you knew what was going to happen that you no longer have the newer, the latest, the…

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Added by Mike Watson on April 13, 2012 at 12:00pm — 14 Comments

Can't we just go back to the way it was?

In the wake of this Truecar debacle. It has made me think about how we do business now compared to just a scant few years ago. Here we are at the end of hopefully another good year going into 2012. I look back and have realized that, in the time that I have been in this business it has changed to a point that I wish I could go back to the way it used to be (and I’m not that old). A simpler time, when grandma used to put apple pies out on the window and “Reputation Management” wasn’t a thing…

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Added by Mike Watson on December 9, 2011 at 11:48am — 3 Comments

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