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Tony Orlando's ADM Blog (7)

How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.

 

The Forbes article, part of a series that examines industries that…

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Added by Tony Orlando on June 16, 2016 at 6:36am — No Comments

Compliance in Marketing: What You Need to Know

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.

Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…

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Added by Tony Orlando on May 27, 2016 at 5:00am — 3 Comments

Compliance: Minimize Risk & Maximize Profits

The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re doing so with the aid of consumers. In fact, the CFPB is…

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Added by Tony Orlando on May 16, 2016 at 5:57am — No Comments

Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no surprise that closing ratios hover nationally at around 8-12% for…

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Added by Tony Orlando on May 2, 2016 at 5:45am — 1 Comment

How Convenient is Your Service Department?

It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not uncommon to see a customer come to the dealership for major…

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Added by Tony Orlando on March 21, 2016 at 4:22am — No Comments

Why the Fuss Over Customer Retention?

Our world is certainly changing. Due to technology and the ability to access incredible amounts of information, the consumer purchase cycle is completely different to that of just a decade ago. And, the dealership market area has changed too. Technology now enables dealerships on each coast to compete with each other for new sales. You no longer have to simply worry about the…

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Added by Tony Orlando on January 21, 2016 at 4:11am — No Comments

Make your Service Department the Cinderella Story

In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures are introduced. Just take a look at most dealership websites…

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Added by Tony Orlando on December 28, 2015 at 6:34am — 1 Comment

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