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Jeff Glackin's ADM Blog (16)

Still Focusing on Individual Keywords? You’re Out of Your RankBrain!

Huh? What the heck is RankBrain? It’s Google’s latest algorithm enhancement to Hummingbird. At its release in 2013, the Hummingbird update was all about the long tail search. RankBrain, released late 2015, is artificial intelligence used to assist Google in deciphering user intent. Google has…

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Added by Jeff Glackin on May 11, 2016 at 12:30pm — No Comments

Ignore Domain Authority? Really?

I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:

“The Domain Authority score has no…

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Added by Jeff Glackin on May 2, 2016 at 4:30am — 3 Comments

Facebook - Your Business Story

This week Facebook released new functionality for business…

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Added by Jeff Glackin on March 10, 2016 at 6:05am — 2 Comments

SEO – Its not just for traffic anymore

I talk to prospects in the automotive industry daily about Search Engine Optimization and its role in automotive digital marketing today. I also get to hear and see what my competition is saying and one thing I am constantly blown away by is the statement “As an SEO my responsibility is increasing…

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Added by Jeff Glackin on March 3, 2016 at 1:09pm — 10 Comments

"Call for Price"

I recently received a message on behalf of a dealership client that we help with their social media efforts. It was a customer venting in a private message about shopping for a car on their website and the huge frustration he felt when every vehicle listed had the dreaded “Call for price” He was so frustrated in fact, that he went somewhere else and purchased that same day,  even though he had bought his last three vehicles with this dealership. …

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Added by Jeff Glackin on February 22, 2016 at 7:45am — No Comments

Sure it’s co-opable but is it in the best interest of your dealership?

I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to…
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Added by Jeff Glackin on February 11, 2016 at 6:00pm — 2 Comments

3 common Facebook misconceptions.

The more I focus on Social Media as a service for our clients, the more I focus on the value of Facebook. The biggest reason is that I have witnessed time and time again is the impact it has on sales for my…

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Added by Jeff Glackin on February 1, 2016 at 6:00am — No Comments

Your Social Media Needs A Pulse

I love social media and not just because that’s a big part of how I make my living.

I spend a LOT of time on social media, specifically Facebook. So much so that I have grown to almost ignore the other platforms. I have even found myself steering clients toward focusing strictly on Facebook because it is…

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Added by Jeff Glackin on January 18, 2016 at 10:30am — No Comments

Do you have a Social Strategist or a Page Jockey?

I recently found myself in a discussion about social media management and it brought out an interesting comparison... Do you have a Social Strategist or a Page Jockey?

Social has become a part of most people’s daily lives. Some dealerships have embraced it and even gotten very…

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Added by Jeff Glackin on November 6, 2015 at 7:30am — 4 Comments

Don’t pull the plug on Google Plus just yet

Many people, mostly marketers, have been trying to declare Google Plus dead since the day it started on June 28th, 2011. I think it has mostly come from a lack of understanding. Google Plus is not Facebook. To treat it that way is why so many have failed to see any value from it. Each platform requires an…

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Added by Jeff Glackin on August 21, 2015 at 6:00pm — 2 Comments

I’m not Anti-Social… but in this case I am.

I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t…

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Added by Jeff Glackin on July 31, 2015 at 2:02am — No Comments

To boost, or not to boost, that is the question.

More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the…

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Added by Jeff Glackin on July 26, 2015 at 8:25pm — No Comments

Is Your Recommendation Based on Experience or a Referral Agreement?

In our industry there are so many companies vying for the dealership's attention and ultimately their business. It’s sometimes very difficult for the decision makers to cut through the mess and make a decision. It'is typically something they don’t deal with everyday so they look for advice from peers…

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Added by Jeff Glackin on July 13, 2015 at 4:37am — 2 Comments

Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…

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Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments

Proud to be the new VP of Sales for Dealer Authority.

I have exciting news to share with my automotive family but want to show nothing but respect for my friends at DealerOn. I have officially resigned my position with DealerOn to join Dealer Authority in 2015. My decision to leave DealerOn was very difficult for me personally. I have sold websites for Reynolds and Reynolds, ADP, Dealer.com, and TK Carsites (KPA). DealerOn by far had the best offering of any of those companies when it comes to websites. The people behind them are amazing. I…

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Added by Jeff Glackin on January 5, 2015 at 4:51pm — 11 Comments

Bring on the #Glackattack

Monday is the big day. I start my career with DealerOn. I am very excited and anxious to bring the #GlackAttack to my new family.…

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Added by Jeff Glackin on March 28, 2014 at 8:21am — 8 Comments

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