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Jeff Glackin's ADM Blog (8)

Don’t pull the plug on Google Plus just yet

Many people, mostly marketers, have been trying to declare Google Plus dead since the day it started on June 28th, 2011. I think it has mostly come from a lack of understanding. Google Plus is not Facebook. To treat it that way is why so many have failed to see any value from it. Each platform requires an…

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Added by Jeff Glackin on August 21, 2015 at 6:00pm — 2 Comments

I’m not Anti-Social… but in this case I am.

I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t…

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Added by Jeff Glackin on July 31, 2015 at 2:02am — No Comments

To boost, or not to boost, that is the question.

More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the…

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Added by Jeff Glackin on July 26, 2015 at 8:25pm — No Comments

Is Your Recommendation Based on Experience or a Referral Agreement?

In our industry there are so many companies vying for the dealership's attention and ultimately their business. It’s sometimes very difficult for the decision makers to cut through the mess and make a decision. It'is typically something they don’t deal with everyday so they look for advice from peers…

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Added by Jeff Glackin on July 13, 2015 at 4:37am — 2 Comments

Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…

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Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments

Dealer Authority welcomes #SocialMedia veteran Cecil Helton to team #AwesomeSauce!

Monday I had the pleasure of driving down to Kentucky with CEO Tyson Madliger to welcome Cecil to the team as our newest social media strategist. Cecil has been involved in automotive social since 2007 and has vast knowledge in SEO and IT as well.

We are extremely excited to have Cecil as part of our team and look forward to his contribution to the success of our clients. Please join us in congratulating Cecil. …

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Added by Jeff Glackin on June 17, 2015 at 6:47am — 2 Comments

Proud to be the new VP of Sales for Dealer Authority.

I have exciting news to share with my automotive family but want to show nothing but respect for my friends at DealerOn. I have officially resigned my position with DealerOn to join Dealer Authority in 2015. My decision to leave DealerOn was very difficult for me personally. I have sold websites for Reynolds and Reynolds, ADP, Dealer.com, and TK Carsites (KPA). DealerOn by far had the best offering of any of those companies when it comes to websites. The people behind them are amazing. I…

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Added by Jeff Glackin on January 5, 2015 at 4:51pm — 13 Comments

Bring on the #Glackattack

Monday is the big day. I start my career with DealerOn. I am very excited and anxious to bring the #GlackAttack to my new family.…

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Added by Jeff Glackin on March 28, 2014 at 8:21am — 9 Comments

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