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Ken Lees's ADM Blog (6)

When Advertising A Discounted Price, Are You FTC Compliant?

Excellent example of dealer disclosing how they arrived at the Advertised Discounted Price. AND it's FTC Compliant AND a performing VDP designed for high volume, quality lead generation all launched from SRP - how does a potential car buyer NOT engage?…

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Added by Ken Lees on August 23, 2014 at 6:06am — No Comments

Dealers engaging car buyers...

How does shopper NOT take action?

http://www.tysinger.com/new-Hampton-2015-Hyundai-Genesis-5.0L-KMHGN4JF8FU021962…

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Added by Ken Lees on July 24, 2014 at 8:53am — No Comments

Cool Idea: "Quick Peek" from Vehicle Listing

Launch engaging, lead generating VDP enabling consumers to view Daily Deals, Lease Specials and receive Instant Price & Lease Quotes w/in nano seconds.…

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Added by Ken Lees on July 2, 2014 at 5:21am — No Comments

Not 2 (leads) a day, 3 a day

I made a mistake (again): Ford Dealer in 1st week w/ Conversion Technology Suite = 60 incremental leads/mo; Correction: in 1st 2 weeks = projected 90 incremental leads first month!…

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Added by Ken Lees on June 23, 2014 at 4:41am — No Comments

Two A Day, 60+/mo, means new sales potential

Ford Dealer > Chicago suburb > First 6 days of Conversion Driver Suite LIVE = 13 Quality 1st Party Lead LIFT from existing website traffic…

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Added by Ken Lees on June 16, 2014 at 5:06pm — No Comments

Dealer Authority Reviews & Likes Automark Solutions as Top Tier Partner

The good ol’ conversion on dealer websites has gotten complicated over the years. Traffic is up. Leads are down. What’s happening? Should we believe the gurus who say that today’s consumers are simply less likely to contact dealers before coming in? Perhaps, but there has to be more to it than that.

One possible explanation is that dealer websites aren’t giving visitors a reason to fill out forms. Buying is, of course, a cycle, and there’s a good chance that some time in the past your…

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Added by Ken Lees on June 11, 2014 at 10:52am — No Comments

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