Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Automark.Solutions, the leading conversion technology provider to the automotive industry, adds Jason Ezell to their leadership team to serve as VP of Strategic Alliances.
January 7, 2016, Virginia Beach, VA.: Today, Automark.Solutions, the leading conversion technology provider to the…
Added by Ken Lees on January 7, 2016 at 11:14am — No Comments
While I'm in the auto industry, I'm a car buyer like everyone else too!
And I will tell you, over the years, I have fallen victim to the same frustrations that car buyers have been screaming about for years -- and particularly of recent. "There's got to be an easier way to buy a car online..." many friends have expressed, and I couldn't agree more. Even though I'm an AARP member, I want the same "give it to me now, give it to me on my terms, and oh yeah, be open and honest with…Continue
Added by Ken Lees on August 21, 2015 at 5:26am — No Comments
Excellent example of dealer disclosing how they arrived at the Advertised Discounted Price. AND it's FTC Compliant AND a performing VDP designed for high volume, quality lead generation all launched from SRP - how does a potential car buyer NOT engage?…Continue
Added by Ken Lees on August 23, 2014 at 6:06am — No Comments
How does shopper NOT take action?Continue
Added by Ken Lees on July 24, 2014 at 8:53am — No Comments
Launch engaging, lead generating VDP enabling consumers to view Daily Deals, Lease Specials and receive Instant Price & Lease Quotes w/in nano seconds.…Continue
Added by Ken Lees on July 2, 2014 at 5:21am — No Comments
I made a mistake (again): Ford Dealer in 1st week w/ Conversion Technology Suite = 60 incremental leads/mo; Correction: in 1st 2 weeks = projected 90 incremental leads first month!…Continue
Added by Ken Lees on June 23, 2014 at 4:41am — No Comments
Ford Dealer > Chicago suburb > First 6 days of Conversion Driver Suite LIVE = 13 Quality 1st Party Lead LIFT from existing website traffic…Continue
Added by Ken Lees on June 16, 2014 at 5:06pm — No Comments
The good ol’ conversion on dealer websites has gotten complicated over the years. Traffic is up. Leads are down. What’s happening? Should we believe the gurus who say that today’s consumers are simply less likely to contact dealers before coming in? Perhaps, but there has to be more to it than that.
One possible explanation is that dealer websites aren’t giving visitors a reason to fill out forms. Buying is, of course, a cycle, and there’s a good chance that some time in the past your…Continue
Added by Ken Lees on June 11, 2014 at 10:52am — No Comments