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Keith Platt's ADM Blog (2)

Have your front-end profits reached “Terminal Velocity”?

 

Top performing dealers have discovered the secret sauce that maximizes profit and turn

By Keith Platt—Market Performance, Dealertrack Technologies

   Deciding between higher front end profits or faster turn times is the age old best practice debate in the used car business. On one hand, some say “focusing too heavily on front end gross slows turn times and minimizes volume”. While others say “focusing too heavily on turn…

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Added by Keith Platt on May 13, 2014 at 12:01pm — No Comments

Does the findings of this latest JD Power Automotive Internet Shopper study surprise you?

During the Initial Shopping Process, JD Power says that More Than One-Half of Gen Y Internet Shoppers Are Open to Considering "Any" Vehicle Brand. This is why it is so important to be dialed in with your online Marketing efforts!

J.D. Power Reports:

During the Initial…

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Added by Keith Platt on September 13, 2013 at 11:30am — 3 Comments

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