Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

CPI Results's ADM Blog (46)

Sales Targets or Customer Satisfaction: What's More Important?

Look around the Internet – Google, BING, and online forums – and you’ll find a similar question everywhere ...

“How much does an automotive salesperson earn per deal?” Answers vary from a set salary to $50 to $1,000 or more per deal.…

Continue

Added by CPI Results on April 11, 2018 at 1:30am — No Comments

Your Customers Demand Their Privacy

People are constantly asked to give their information online.

A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…

Continue

Added by CPI Results on April 10, 2018 at 11:00am — No Comments

A One-Step Approach to Boosting Online Lead Results

Better lead conversion is what dealers want, according to the 2017 State of Automotive Marketing Report by 9Clouds.

A hundred plus dealerships surveyed responded that their number one priority in…

Continue

Added by CPI Results on April 5, 2018 at 4:00pm — No Comments

Facebook Live Could Make You a Social Media Champ

More than 1.4 Billion people in the world were considered daily users of Facebook.

Everyone in the automotive industry already knows this – they’re probably on Facebook themselves! But effective use of social media isn’t…

Continue

Added by CPI Results on April 4, 2018 at 1:30pm — No Comments

Getting High Tech Only Requires Minor Upgrades, Not an Overhaul

Cars are constantly becoming more advanced.

Apple CarPlay, Android Audio, Wi-Fi hotspots, and large digital cluster displays and touchscreens are common. Despite vehicle advances, there’s a thought that the automotive industry…

Continue

Added by CPI Results on April 3, 2018 at 1:00pm — No Comments

Walmart Can’t Steal Your Car Sales

Walmart is now in the business of selling cars, at least at four stores in Houston, Dallas, Phoenix, and Oklahoma City.

It’s a partnership with CarSaver meant to offer convenience and discounts to car buyers. But with the low expectations for the customer experience at Walmart, there’s still a challenge presented for dealerships.…

Continue

Added by CPI Results on April 2, 2018 at 3:27pm — No Comments

How to Handle Rejection in the Service Department

A service advisor’s role is like that of an athlete – they must perform to a certain standard to keep their job.

Also, a service advisor has hot…

Continue

Added by CPI Results on April 2, 2018 at 2:12pm — No Comments

Expect to See VR Become Prominent in the Dealership

The 2015 Car Buyer of the Future Study by AutoTrader indicates that most car buyers want to finish their purchase face-to-face with a salesperson.

That seals the deal for the…

Continue

Added by CPI Results on March 26, 2018 at 5:00pm — No Comments

Mary Barra: A Historic Choice To Lead

Mary Barra, Chairman and Chief Executive of GM is the first female CEO of a major global automaker, 34 years after she had started working at the company as an 18-year-old. …

Continue

Added by CPI Results on March 18, 2018 at 11:30am — No Comments

F&I Rapport-Building Strategies

Financial Services Managers: The early bird gets the worm

This old adage addresses the fact that opportunities are best when you get the jump on the situation. And this is certainly true when it comes to building rapport with customers at your dealership. Here’s what to…

Continue

Added by CPI Results on March 17, 2018 at 10:00am — No Comments

Fred Beans: Secrets of the Obvious

As a young man, Fred Beans took a risk and bought a two-bay service station with a $5,500 loan co-signed by his mother and $120 in his pocket.

He likes to tell the story that his dad wouldn’t…

Continue

Added by CPI Results on March 16, 2018 at 2:30pm — No Comments

What “I’m Just Looking” Actually Means

It takes a thick-skinned person to work in the retail automotive industry. 

Dealing with rejection is a normal part of life when you’re selling cars, working the business office, or manning the service drive. But being told “No” isn’t always a…

Continue

Added by CPI Results on March 15, 2018 at 6:37am — No Comments

Master the Five-Point Walk-around

Both the sales floor and the service drive emphasize a walk-around process. 

It takes the customer along for a journey that involves them with the vehicle. On the showroom floor, it’s to explain features and benefits. In the service drive, it’s to…

Continue

Added by CPI Results on March 14, 2018 at 2:46pm — No Comments

Physiology Demands a Better Experience

It’s a physiological difference. 

That’s how Katie Mares, Customer Experience and Leadership Consultant views the differences between male and female customer…

Continue

Added by CPI Results on March 14, 2018 at 2:42pm — No Comments

Chasing the Top Sales Record? I Don’t Think So

Recently, the story dropped of a salesman at Les Stanford Chevrolet Cadillac named Ali Reda. 

Ali has reportedly bested the long-standing sales record of vehicles sold in a year. The dealership claims he’s sold and rolled 1,530 new vehicles in…

Continue

Added by CPI Results on March 13, 2018 at 12:56pm — No Comments

Time to Present Your "Evidence Manual"

Part II - Making your "Evidence Manual" come alive!

Imagine this ... you get back from your demonstration drive.  Your customer is excited about getting their new vehicle.  Your manager sends you back with figures.  As one might expect, the price or payment is too high.  The customer makes you an offer and…

Continue

Added by CPI Results on March 11, 2018 at 11:00am — No Comments

Don’t Give Something for Nothing

Everyone loves to get free stuff.

Online draws reward applicants for submitting a response, charity drives give away freebies, and sports teams throw t-shirts and cheap giveaways into the raucous crowd. But for car dealers, free is seldom a good…

Continue

Added by CPI Results on March 10, 2018 at 4:10am — No Comments

Creating Your "Evidence Manual"

Part 1 - Getting Started

Who needs an Evidence Manual? 

Everyone! Salespeople, Service Advisors, Managers, OEM Field Representatives ... as they all have valuable customer touch points.  

Jonathan…

Continue

Added by CPI Results on March 7, 2018 at 12:30pm — No Comments

Playing Emotions Might Make the Sale, But Lose the Customer for Good

Cox Automotive recently measured emotional responses from car shoppers going through the purchasing process from start to finish. 

They noted that customers experienced emotional highs when dealing with an informed salesperson, during the test…

Continue

Added by CPI Results on March 7, 2018 at 12:30pm — No Comments

F&I: A Digital Step in the Right Direction

When you give someone the power to give their honest opinion without consequence, you get the truth. 

It’s why studies like the AutoTrader Car Buyer of the Future study are so important. It says that just 17 of more than 4,000 people surveyed…

Continue

Added by CPI Results on March 6, 2018 at 9:21am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service