The new “manned-up” VW Beetle…
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
I've been reading about the 13th Annual Global Automotive and Energy Summit that was recently held in Detroit. The summit drew over 500 attendees and included automotive executives, entrepreneurs, government and elected officials, and professionals. Stories about the event peaked my interest, so I wondered…Continue
What does the color of your car say about you?
My current lease is a ruby red Honda Crosstour. The car before that was a ruby red Cadillac CTS. And the car I purchased before these two was a dark blue Chevy HHR, which still sits in my garage and serves as a second car. In addition to technology and safety features, color is important to me when it comes to making a…Continue
With all the debate on ADM about whether or not dealerships need to pay attention to race, gender, or sexual orientation, I found the bit of news I am sharing below interesting. Why would NASCAR waste their time and money trying to get a new demographic interested in their sport? To me, this sounds like the argument some have made on this site that dealerships would be wasting their time and money catering to gays (their market share is too small supposedly) or women or anyone…
Added by Dr. Elizabeth Archuleta, CDP on April 1, 2012 at 12:47pm — No Comments
Q: Why Does this Shirt Cost More to Clean than that One?
A: Because it belongs to a woman. Over the course of your lifetime, you'll pay more than a man for everything from health insurance to haircuts, dry cleaning to deodorant. Here's how…Continue
2010 census data that the auto industry should keep in mind is connected with the United States increasing diversity. While changing demographics typically incite fear and panic among Fox News political pundits, the auto industry should approach it as a…Continue
Grant Cardone was quick to respond to Becky Quick's opinion piece as if she were a woman scorned. Does he…Continue
Becky Quick, a contributor to Fortune magazine as well as an anchor on CNBC's Squawk Box, included an opinion piece in the most recent issue (2/27/12) entitled, "It Drive Me Crazy! A Short Screed on the Stupidity of Car Salesmen." Why…Continue
Every business wants to come up with the latest and greatest gimmick to help them stand out. Well, before you launch something new, make sure you know how people outside the auto industry might interpret your attempts to capture their interest. There are potential clients who bring a boatload of different experiences to the table. This means that what you might see as cool, hip, or edgy, others might see very differently. Like me.
Take AVA, for example, the automated virtual assistant…Continue
Added by Dr. Elizabeth Archuleta, CDP on February 21, 2012 at 4:57pm — No Comments
So Mazda has hijacked a Dr. Seuss story and character in order to hawk its latest technology?
Sadly, the answer is yes. But in the process, Mazda pulls a bait and switch on people who know nothing about this particular Dr. Seuss book. Mazda bastardizes the original intent of The Lorax to sell a product that played a large role in destroying the truffula tree forest--cars!
The VW Beetle spent the last few decades passing as a girl. She wore colors that ranged from pastels to colorful and fun to flashy. She even…Continue
It has been awhile since I've posted anything on ADM, but whenever I see something related to the auto industry, all of those ugly assumptions I have about car people rear their ugly heads. I admit, I try not to base my assumptions on my own experiences in dealerships or on my responses toward advertisements. Rather, I base my assumptions on my years of offering students another way of interpreting the world based on a social justice perspective rather than the status quo. Whether we like it…Continue
"Don't be a drag. Just be a queen!" Fans of Lady Gaga's song, "Born this Way," will recognize these lyrics. While the song is relatively new, they mirror the words contained in a Subaru ad at the right.
Like any other business, auto retailers are looking to branch out beyond their…Continue
I'm not sure how many ADM members even know or would even care about their rating in a booklet that influences car buyers from the LGBT community. Notably missing from the index are Audi, BMW, Honda, Hyundai, Kia, and Mercedes-Benz. I guess these brands only sell straight cars purchased with straight money? On the other hand, Chrysler, Ford, General Motors, Subaru, Toyota, and Volkswagen each earned perfect scores of 100 for the 2010 year. They obviously sell cars to a much more diverse…Continue
Added by Dr. Elizabeth Archuleta, CDP on May 6, 2011 at 11:47am — No Comments
The ad below compares used cars to sexually experienced women with the lines, “You know you’re not the first. But do you really care?” At least this used car dealership in London, Ontario is an equal opportunity objectifier of bodies, because they also use a man in the same ad campaign. See ad below.
This campaign suggests that a persons' sexual past is equivalent to…Continue
I just read an interesting post on Tech Crunch that talks about the power of female consumers on the internet. According to Aileen Lee, women rule the internet: "Women are the routers and amplifiers of the social web. And they are the rocket fuel of ecommerce. The ongoing debate about women in tech has been missing a key insight. If you figure out how to harness the power of female customers, you…Continue
Added by Dr. Elizabeth Archuleta, CDP on April 4, 2011 at 8:43pm — No Comments
Added by Dr. Elizabeth Archuleta, CDP on February 6, 2011 at 5:03pm — No Comments
Remember that spoof video that showed up on YouTube with a car salesman provocatively undressing, not all the way, of course, but in a way that turned the tables on all of the advertising that sexualizes and uses women's bodies to sell cars? Remember? They were forced to pull it by the car company. Why? Because it was too sexually suggestive? Because it was a man writhing across a desktop while pulling off his tie and unbuttoning his shirt? In my opinion, it was pulled simply because it was…Continue
I finally have a few minutes to follow up on a blog challenge I posted earlier. To my disappointment, only 2 people took me up on my challenge, so I guess I'll just be unlike a teacher and give the answer. I cut and paste my previous post, so you don't have to go back and look for it.
In a previous post I mentioned that I always have my students pay attention to who or what is missing, because that is a very telling sign about…Continue
In a previous post I mentioned that I always have my students pay attention to who or what is missing, because that is a very telling sign about whose voices or presence are marginalized or ignored or deemed irrelevant. Another thing I also have them do is pay attention to their assumptions. We tend to take so many things for granted that we forget to question even our own thought processes.
For example, I'm sure most people are familiar with the saying, "Give a man a fish,…Continue