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Katie Urbain's ADM Blog (10)

What's the ROI on Being Awesome?

Have you ever wondered what the ROI is on being Awesome?

How a car dealership is perceived is everything. Customers have a long standing fear of getting the gold-chain wearing, oil salesman who is going to push them into buying without letting them decide for themselves. Pushing them to buy a car for too much money, that will break down right away. People are shopping online more than ever, avoiding coming to your dealership until the last…


Added by Katie Urbain on October 4, 2010 at 1:06pm — 3 Comments

What is the Key Ingredient for a Successful Dealership Website? By Mitch Lipon

What is the key ingredient that goes into a successful dealership website? SEO? Design? Ease of use? Given the time, I’m sure we could come up with a very long list of “ingredients” that could be argued as the most important. I’m sure if we conducted a poll the results would be quite telling. On the flip-side of that coin is the argument that no…


Added by Katie Urbain on August 13, 2010 at 7:32am — No Comments

Can you retain Service Customers w/ Social Media? Could you with a FB application that alerted them when service is due?

REAL Customer Messaging Power through a Facebook Connect integrated Dealership Website & Cutting Edge Facebook Application

  • Would you find it useful to know exactly when someone is due for an oil change?

  • Would you find it useful to know exactly what kind of cars a specific person is browsing in you inventory?…


Added by Katie Urbain on July 16, 2010 at 1:00pm — 2 Comments

3 Reasons Car Dealerships Need to Use Foursquare

Foursquare is a Geo-location phone application that allows users to “Check-in” wherever they are at using their mobile device. This allows the business to see who is coming and going, and it allows the user's friends to see where they are. Which is in essence letting everyone know where their friends shop, getting your business an automated word-of-mouth.

I know what you're thinking, "How can Foursquare be of benefit to my dealership when people only buy cars once every three years?"… Continue

Added by Katie Urbain on July 14, 2010 at 9:10am — 1 Comment

Social Media is A Lot Like Dieting

William Weidendorf made this awesome clip on his way to the office. Check it out.

Check out the whole Vlog post at… Continue

Added by Katie Urbain on July 7, 2010 at 10:37am — No Comments

Outsourced Social Media: Oxymoron?

My guts tell me that a client should be doing their own social media content posts. My passion for transparency and honesty tell me that posting social media content for another business is a conflict of interest. After all, the power of social media resides in the ability to be oneself and gain the trust of others.

But, is there room for some outsourcing if it is handled correctly? My short answer is: “yes”. My long answer is: “it's a necessity for…


Added by Katie Urbain on July 1, 2010 at 1:59pm — 1 Comment

Dealership Analytics = Elementary Math's “Double-check your work.”

What would Mrs. Miller say if she saw most of us today? Would she be sorely disappointed that some of us abandoned the process of double-checking all that hard work? Would she grab us by the ear and walk us to the front of the class making an example out of us?

I don't know about you, but nightmares of that embarrassment keeps me on the straight and narrow in regards to doing my best and double checking it when I am done. In business the best way to begin checking your work is… Continue

Added by Katie Urbain on June 30, 2010 at 9:22am — No Comments

Is Social Media REALLY Free? What does it cost you?

Caveat Emptor: Free isn't always free

by William Weidendorf

Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great!

Next thing you know, you are signing up your businesses for a company Facebook Fan (now "Like") page and a business Twitter account, and it's still free!…


Added by Katie Urbain on June 29, 2010 at 1:30pm — 1 Comment

Marketing Benefits of Reaching out to your Community.

My colleague wrote a fabulous blog post last week about community outreach, and it is really making me think about how I approach social media marketing.

It's a common idea in social media marketing in general to be sure to comment about and promote others more than you promote yourself. This idea while fabulous is not always easy to… Continue

Added by Katie Urbain on June 28, 2010 at 6:47am — 2 Comments

Help Yourself First. So You Can Help Others Better.

Here at Xspond we have spent oodles and oodles of time improving our partners social media, and our partners web sites, and our partners data bases, and our partners… (you get the picture). We love this work so much and we are so focused that we neglected ourselves severely. If our business identity is our child and we are the parents, we are definitely criminals of neglect.

Practice What You Preach



Added by Katie Urbain on June 23, 2010 at 7:32am — No Comments

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