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Gary May's ADM Blog (50)

IM@CS Brings The Fourth Round Of The Poker Tournament To DrivingSales Executive Summit in Las Vegas

Auto industry leading dealers, vendors, speakers and more will descend on The Mirage Hotel and Casino this Sunday, October 9 for a fun-filled evening of competition during the third DSES event

 

FOR IMMEDIATE RELEASE

Los Angeles, CA and Las Vegas, NV  October 4, 2011 --
Interactive Marketing And Consulting Services (IM@CS) is pleased to announce the fourth edition…

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Added by Gary May on October 4, 2011 at 12:23am — No Comments

IM@CS Giving Away One Dealer Staff Pass To DrivingSales Executive Summit!

Ready to attend the most progressive dealer marketing event in the Auto Industry and don't know how to talk a decision maker into the $699 early bird ($999 at-the-door) price? IM@CS is giving away one entry to the DrivingSales Execute Summit in Las Vegas (Bellagio) October 9-11, just before the JD Power & Associates Internet Round Table at Red Rock. If you win, you just need to get there!

 

Simply go to …

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Added by Gary May on August 28, 2011 at 8:23pm — No Comments

dealerSPARK Special Offer

dealerSPARK is offering, for the remainder of August, a special launch discount. The auto industry's most engaging Facebook application is now available, allowing you to engage your fans, offer incentives to purchase, manage giveaways properly (according to Facebook's TOS), increase your SEO link building, display video (we're launching a multi-video player in September) and more.

No gamaing, no driving SEO for dealerSPARK, no contracts, no pay-per-day trickery,…

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Added by Gary May on August 17, 2011 at 10:00am — No Comments

Industry Veteran Jim Radogna Joins Growing Roster at Interactive Marketing and Consulting Services (IM@CS)

In response to continuing business growth, the ongoing focus on customer service and breakneck pace of technology implementation, IM@CS is pleased to announce the arrival of Mr. Radogna



FOR IMMEDIATE RELEASE

Torrance,…

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Added by Gary May on July 14, 2011 at 11:32am — 6 Comments

#IMACSWEBPoker Back for Round 3 In Orlando



Who's going to join us Monday, April 18 in Orlando? Immediately after Automotive Marketing Boot Camp and the evening before the start of Digital Dealer 10, at 9:00p at the Orlando Hilton, dealers and vendors alike will converge on a private poker room. If you want your spot, email info@imacsweb.com, call (310) 377-6481, visit…

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Added by Gary May on April 7, 2011 at 7:16pm — 2 Comments

IMACSWEB Poker at #DD9 Las Vegas

(UPDATED 10/1) IM@CS will be hosting a second-installment of the #imacswebpoker event in Las Vegas during Digital Dealer 9. Location is The Mirage and we'll have a private poker room starting at 9:00pm but it will be a limited engagement. Vendors/Consultants: We'd like to have more than a few dealers in attendance for the Wednesday, October 13 poker rounds so bring them. email dealer at imacsweb.com for more details.



This will be a hosted event so you just need to show up… Continue

Added by Gary May on September 28, 2010 at 9:00pm — 3 Comments

IM@CS Announces Accomplished Automotive E-Commerce Marketing Executive Jim Elliott As Newest Team Member

In response to further growth and significant prospects for 2010, IM@CS has expanded its

consulting team and increased coverage with a Detroit base in addition to Los Angeles.




Los Angeles, CA, and Detroit, MI (PRWEB) January 4, 2010 -- Interactive Marketing and Consulting Services

(IM@CS) president Gary May was pleased to announce on December 31, 2009 the addition of Jim Elliott to the

growing IM@CS team. Elliott, who comes with over 20 years with Ford Motor… Continue

Added by Gary May on January 4, 2010 at 8:50pm — No Comments

The Almighty Salesperson...And The Almighty Dollar

Somewhere, over time, the thing in the middle of you and a buck (customer, client, deal, contract) was swept away even though that is was business is all about. It seems like the easy ride, free equity, huge perks and general "asleep at the wheel" mentality gave way to a gaping hole the size of a small planet. And guess who allowed it to happen? We did.



You can give excuse after excuse, allow yourself all of the credit in the world, but at the end of the day are you going to make it… Continue

Added by Gary May on June 1, 2009 at 2:13pm — No Comments

Week At IM@CS: Chats With The Industry

It's been a while, maybe to long! Considering what is happening in the market, it's time to get back on track with the folks that power the industry (yes, besides consultants!). This is another mix of providers touching different aspects of marketing and services that hopefully give you a leg up (if not a whole body length or two).



You've heard it here before and you'll likely continue to hear it: accountability. I've not yet met a vendor that tells you everything. Even the most up… Continue

Added by Gary May on May 10, 2009 at 10:00pm — No Comments

Don't Look Down...I Said Don't Look Down!

It's absolutely amazing...we humans. Creatures of habit, intrigue and fear-based reactivity. Right now is no exception, obviously! However, it is also possibly one of the most defining times as well. True leaders will come out of these challenges and leave those that just waited behind.



Survival of the fittest? Nope. Natural selection? Not in the least. Those that listen, learn and lead will become the only true survivors in the new environment, whatever that is. A constant… Continue

Added by Gary May on May 6, 2009 at 8:55pm — No Comments

Don't Have The Time? You Can't Make It But You Can Absolutely Get It Done!

So many people...so little time! Man, you can't get away from the fear and excuses....it's the age of "I don't have enough time do to that"..."I can't add anything to my plate"..."If only I had another day in my week to pull that off"! Everyone is busy but few are actually doing much. The ones who see opportunity always figure a way to get things done, followed by the rest thinking they're just 'lucky' or that they have more 'resources'.



Can you hear it now? Most people pulling up to… Continue

Added by Gary May on May 2, 2009 at 10:25pm — No Comments

Cutting To Save Costs Can Cost You Greatly, So What's Next?

It's so much a part of business today: cost cutting, staff reductions, marketing cancellations, disappearing perks. Even companies that are profitable and efficient are not exempt from the slashing and hacking (that makes sense, right? right?). Needed? Absolutely! Done right? No way! What can you honestly expect when you're name (and more) is not out there?



There's no point in kicking a dead horse: it's bad out there and those that watch conventional media just make it worse by… Continue

Added by Gary May on April 29, 2009 at 5:50pm — No Comments

What Are You Paying Attention To? You...Or The Customer?

You know what? I can't blame you! Now days it so easy to just think about yourself and your needs when a customer comes through the door toward you. Things are so slow on the showroom floor, you might have to role play with a set of 22" chromes (but they might not talk back) or do a walk around with the receptionist! No matter what, you can't stop focusing on what is truly most important.



The customer, how you treat them, what they expect, what they're prepared for and everything to… Continue

Added by Gary May on April 5, 2009 at 1:02am — No Comments

What Are You Doing About What Your Competition Is Not?

Everyone's worried about their bottom line, revenues, expenses, marketing,future and what's going to happen next. Worrying so much they have forgotten how to think forward and act intuitively. Better yet, they're not even paying attention to what is not being done by competitors (in and out-of-brand) that can easily be capitalized on.



Two years we were talking about 'an edge'. Now most every dealership is talking about falling off of it. Nothing has changed...nothing! Now, you may… Continue

Added by Gary May on February 19, 2009 at 8:30am — No Comments

OK, It's Time To Get It...Follow Up Is The Key!

It doesn't matter who you are, what you sell or where you sell. Further, it doesn't matter if you're actively selling or making sales happen away from the front lines. There are a number of things that make business tick:



1. Passion about what you're doing and/or representing

2. Solid fundamentals; especially process

3. Understanding and belief in your business' mission and/or goals



Some still count on their manufacturer's brand or their 'book of business' to… Continue

Added by Gary May on February 16, 2009 at 12:08am — No Comments

What Do You Think It Will Take To Change? Hello?

Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate. It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool for the sake of it, no matter how fun the party.



Recently I've read two good articles. One by Joe Webb (President of Dealer Knows) in Digital Dealer Magazine. The other a blog… Continue

Added by Gary May on February 9, 2009 at 9:30am — No Comments

Waiting For The Opportunity That Already Passed? Try To Process That!

No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with...if you do at all. Today you have two choices:



1. Wait for the next 'up' and work in the same manner as before

2. Create, extend and perpetuate a brand and destination where people want to interact with you



The result will be massively different but the actions required are not so disparate.… Continue

Added by Gary May on February 5, 2009 at 4:27pm — No Comments

Week At IM@CS: Chats With The Industry

We typically address vendors here for best practices and today will be a little different. When trying to tackle social media, especially as a support for specific marketing online, it is important to be equipped. Some of the most frequent questions heard relate to getting started and how to be effective.



1. Where?

Twitter, Facebook, Plaxo, LinkedIn, CarFolks, Google, Yelp, DealerRater, MyDealerReport for starters



2. Why?

People go there, trust them, read them,… Continue

Added by Gary May on February 2, 2009 at 9:00am — 2 Comments

CSI: A penny for your thoughts, $10,000 if you say that I suck

What is it about CSI, or through interpretation of what it means, that has had dealers begging for their life and coaching customers? Especially today when someone may be cordial enough to tell the factory that they were completely satisfied in the hand-written survey (when they may not have) only to have another customer completely lambaste you online...



More importantly, why does the focus on CSI happen at the end of the delivery? Because they'll remember? Hardly! Because if you… Continue

Added by Gary May on January 31, 2009 at 10:00pm — No Comments

What NADA Showed Us And How We Can Learn

Last weekend's NADA show had all of the makings for a great show: vendors, timing, speakers and even terrific weather (for New Orleans in winter). The one thing that was missed: the D in NADA. Without the dealers, it's a relatively expensive industry supplier meeting. As the trade show and the main body of the industry in the US, it's the dealers' best resource for gettin' er' done. I've never walked around unabated.



This is not a blast on the NADA, its leadership or affiliates.… Continue

Added by Gary May on January 28, 2009 at 3:59pm — No Comments

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