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Christine Rochelle's ADM Blog (22)

What's your ROI on that Billboard?

Many times after giving a presentation on content I've been faced with the question, "what's the ROI on blogging?"

 

I tried to explain an answer by walking through the scattered buying process that most consumers have, but instead started to add a slide to the beginning of my presentation that read, "CONTENT IS NOT ABOUT SALES, IT IS ABOUT BUILDING RELATIONSHIPS."

 

The result? I still get the ROI question at the end.

 

I noticed some bloggers that…

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Added by Christine Rochelle on October 16, 2011 at 7:44pm — 2 Comments

The Generational Gap: I Won’t Buy From You if You’re Not on Facebook

As a Gen-Yer, I grew up in an era where everyone received a trophy in Little League, your parents escorted you from basketball practice to piano lessons to your Math tutor, and I can barely remember a world without the Internet.

 

In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.

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Added by Christine Rochelle on July 12, 2011 at 6:57am — 3 Comments

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