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Christine Rochelle's ADM Blog (22)

What's your ROI on that Billboard?

Many times after giving a presentation on content I've been faced with the question, "what's the ROI on blogging?"


I tried to explain an answer by walking through the scattered buying process that most consumers have, but instead started to add a slide to the beginning of my presentation that read, "CONTENT IS NOT ABOUT SALES, IT IS ABOUT BUILDING RELATIONSHIPS."


The result? I still get the ROI question at the end.


I noticed some bloggers that…


Added by Christine Rochelle on October 16, 2011 at 7:44pm — 2 Comments

The Generational Gap: I Won’t Buy From You if You’re Not on Facebook

As a Gen-Yer, I grew up in an era where everyone received a trophy in Little League, your parents escorted you from basketball practice to piano lessons to your Math tutor, and I can barely remember a world without the Internet.


In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.



Added by Christine Rochelle on July 12, 2011 at 6:57am — 3 Comments

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