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Christine Rochelle's Blog – October 2011 Archive (1)

What's your ROI on that Billboard?

Many times after giving a presentation on content I've been faced with the question, "what's the ROI on blogging?"

 

I tried to explain an answer by walking through the scattered buying process that most consumers have, but instead started to add a slide to the beginning of my presentation that read, "CONTENT IS NOT ABOUT SALES, IT IS ABOUT BUILDING RELATIONSHIPS."

 

The result? I still get the ROI question at the end.

 

I noticed some bloggers that…

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Added by Christine Rochelle on October 16, 2011 at 7:44pm — 2 Comments

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