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Christine Rochelle's ADM Blog (22)

How to Measure Your Digital Marketing Strategy

There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.

 

But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…

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Added by Christine Rochelle on May 7, 2013 at 10:30am — 2 Comments

Lost +1's on Google+ Page Overnight?

I wanted to reach out to the ADM community regarding an issue that was brought to my attention today from some dealers.

Looks like businesses are seeing that they have lost +1's on their Google+ page overnight.

This Google product forum…

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Added by Christine Rochelle on February 12, 2013 at 10:00am — No Comments

Happy Birthday Brian Pasch, Sorry I Didn't Buy You Anything

As I went through my morning social media routine (Gmail, Facebook, Twitter, Groupon, Google Reader) I noticed that today is my boss', Brian Pasch's, birthday!

 

Happy Birthday, Boss!

But what I also noticed was a Facebook Gifts notification that I wasn't sure I have seen before:…

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Added by Christine Rochelle on January 23, 2013 at 7:00am — No Comments

New MySpace Touts Apple Design, No Ad Clutter, and Lots of Justin Timberlake

In 2011, Justin Timberlake and Specific Media bought the dying music social network MySpace away from News Corp. for just $35 million. I say just $35 million because News Corp. originally invested $580 million to the music site a few years prior to that when the site was still very popular.

Justin started to hype up the new MySpace redesign this past September, but today was the official launch of the full redesign for all…

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Added by Christine Rochelle on January 15, 2013 at 6:00am — 9 Comments

Claim Your Pinterest Business Page

Pinterest is now opening its arms to businesses by offering some business-friendly options on their photo sharing social network.

One of the key features that caught my eye was getting a link back to your main website…

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Added by Christine Rochelle on November 15, 2012 at 7:30am — 15 Comments

Do You Have Fake Twitter Followers?

Status People, a social media company, created a new social tool that apparently is able to spot out both "fake" followers as well as "inactive" followers

They stated the reason for creating the tool in their …

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Added by Christine Rochelle on August 14, 2012 at 1:00pm — 28 Comments

Email To Be Featured in Google Search Results

As an active Google user, my search results are always personalized. Thanks to Google's social search, I find results that fit me as a user:

If Google is taking advantage of the social shares they're receiving in Google+, it should come at no surprise that they would also utilize a user's Gmail…

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Added by Christine Rochelle on August 9, 2012 at 11:27am — 21 Comments

Now Hiring - Director of Digital Media at Performance Automotive Group

**Contact Keith Kaiser at kkaiser@performanceauto.com**

Performance Automotive Group represents a new type of car dealership.  If you’re motivated to make a difference in the emerging space of digital media we want you on our team.  We’ve created a colorful loft work space for our digital team to provide a fun and engaging work environment, and to show our commitment to being leaders in the digital space. 

 

The…

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Added by Christine Rochelle on August 1, 2012 at 1:44pm — No Comments

Pinterest & Community Engagement Make the Perfect Social Marriage

Houlihans has a fantastic social media marketing team and they recently just sent out an email to their customer list regarding their successful Pinterest campaign:

 

What a great idea that even dealers could implement in their stores - combining a popular social site like…

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Added by Christine Rochelle on July 23, 2012 at 6:57am — No Comments

Google Gives Personal Star Ratings?

The other day I Google'd myself to check on how my blog was ranking only to see my Google+ profile pop up with a star rating:

 

Apparently Google is giving personal star ratings?

IMO I think it is something with the system as they move from Places to Local, but who…

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Added by Christine Rochelle on June 15, 2012 at 1:35pm — 5 Comments

The Perfect Blogger-Social Media-Marketing Relationship

Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.

Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.

This isn't anything new. Every social media specialist talks about it.

But what I'm proposing is to take it a step further…

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Added by Christine Rochelle on May 23, 2012 at 9:48am — 2 Comments

Women's Magazine Takes Note From Pinterest Success

One of PCG's writers, Mandy Saffer, came into my office and handed me Redbookmagazine.

 

"Look what they're doing," she said. "Inspiration Boards. But they are basically copying Pinterest."

 

And she was exactly right. The popular women's magazine is taking not from the most popular social network out there for women. They now have 4 pages dedicated solely to large, eye-catching images, with…

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Added by Christine Rochelle on March 16, 2012 at 7:16am — 1 Comment

Have You Thanked Your Google+ Friends Today?

Google+ not only wants you to promote search results, but they want to make sure that you get the proper "thank you" from your friends.

Recent searches (with me logged into Google) not only show me the users who have +1'd the site but also prompts me to thank them.…

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Added by Christine Rochelle on March 7, 2012 at 9:31am — No Comments

Zuckerberg Gives Pinterest Chance to Shine on Facebook

Our favorite awkward hoodie-lovin' internet entrepreneur Mark Zuckerberg is givingPinterest two thumbs up on Facebook.

The Friendsheet Facebook app is an app that turns Facebook into a photo browser that looks just like our much loved Pinterest.

Here is my Facebook feed…

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Added by Christine Rochelle on March 7, 2012 at 7:30am — No Comments

Pinterest for Men?

As much as I love me some Pinterest, I've had difficulty explaining to dealers why keeping their boards to a strict automotive theme sticks out like a sore thumb among the pinned images that are more popular on the site - cupcakes, home decor, and puppies.

But alas - we have Pinterest for men! Named appropriately, "…

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Added by Christine Rochelle on March 3, 2012 at 2:11pm — 5 Comments

Angelina Jolie's Right Leg Displays Why Social Works

Last night the only two half-exciting pieces of the Oscars were J-Lo's near nip-slip and a scrawny Angelina Jolie flashing her right leg at every camera.

Within minutes of Angelina's first exposure of her right leg, a Twitter handle quickly went up appropriately named @AngiesRightLeg. The user now has over 11,000 followers.…

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Added by Christine Rochelle on February 27, 2012 at 7:00am — 1 Comment

Average User Watches 23 Hours of Video Online - What's Your Strategy?

According to a recent survey bycomScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month.

23.2 hours a month per user!





YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with Viacom (MTV,…

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Added by Christine Rochelle on January 19, 2012 at 7:29am — No Comments

Ness: Smarter Than Google and Yelp?

A mobile app smarter than Google and Yelp? That was the headline that Inc Magazine published this past Friday about Ness, a new dining recommendations mobile app. What caught my eye about the piece is that the CEO believes that dining recommendations are only the start.

 

Right now it’s only for…

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Added by Christine Rochelle on December 12, 2011 at 9:30am — 11 Comments

Has Siri Changed Your Online Review Process?

I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.

So I did some tests.

First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…

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Added by Christine Rochelle on December 5, 2011 at 9:36am — 7 Comments

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