Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue
Looks like businesses are seeing that they have lost +1's on their Google+ page overnight.
This Google product forum…Continue
Added by Christine Rochelle on February 12, 2013 at 10:00am — No Comments
As I went through my morning social media routine (Gmail, Facebook, Twitter, Groupon, Google Reader) I noticed that today is my boss', Brian Pasch's, birthday!
Happy Birthday, Boss!
But what I also noticed was a Facebook Gifts notification that I wasn't sure I have seen before:…Continue
Added by Christine Rochelle on January 23, 2013 at 7:00am — No Comments
In 2011, Justin Timberlake and Specific Media bought the dying music social network MySpace away from News Corp. for just $35 million. I say just $35 million because News Corp. originally invested $580 million to the music site a few years prior to that when the site was still very popular.
Justin started to hype up the new MySpace redesign this past September, but today was the official launch of the full redesign for all…Continue
Pinterest is now opening its arms to businesses by offering some business-friendly options on their photo sharing social network.
One of the key features that caught my eye was getting a link back to your main website…Continue
They stated the reason for creating the tool in their …Continue
As an active Google user, my search results are always personalized. Thanks to Google's social search, I find results that fit me as a user:
If Google is taking advantage of the social shares they're receiving in Google+, it should come at no surprise that they would also utilize a user's Gmail…Continue
**Contact Keith Kaiser at email@example.com**
Performance Automotive Group represents a new type of car dealership. If you’re motivated to make a difference in the emerging space of digital media we want you on our team. We’ve created a colorful loft work space for our digital team to provide a fun and engaging work environment, and to show our commitment to being leaders in the digital space.
Added by Christine Rochelle on August 1, 2012 at 1:44pm — No Comments
Houlihans has a fantastic social media marketing team and they recently just sent out an email to their customer list regarding their successful Pinterest campaign:
What a great idea that even dealers could implement in their stores - combining a popular social site like…Continue
Added by Christine Rochelle on July 23, 2012 at 6:57am — No Comments
The other day I Google'd myself to check on how my blog was ranking only to see my Google+ profile pop up with a star rating:
Apparently Google is giving personal star ratings?
IMO I think it is something with the system as they move from Places to Local, but who…Continue
Learn more about AutoCon2012 at their website -http://www.autocon2012.com/
Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.
Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.
This isn't anything new. Every social media specialist talks about it.
But what I'm proposing is to take it a step further…Continue
One of PCG's writers, Mandy Saffer, came into my office and handed me Redbookmagazine.
"Look what they're doing," she said. "Inspiration Boards. But they are basically copying Pinterest."
And she was exactly right. The popular women's magazine is taking not from the most popular social network out there for women. They now have 4 pages dedicated solely to large, eye-catching images, with…Continue
Google+ not only wants you to promote search results, but they want to make sure that you get the proper "thank you" from your friends.
Recent searches (with me logged into Google) not only show me the users who have +1'd the site but also prompts me to thank them.…Continue
Added by Christine Rochelle on March 7, 2012 at 9:31am — No Comments
Our favorite awkward hoodie-lovin' internet entrepreneur Mark Zuckerberg is givingPinterest two thumbs up on Facebook.
The Friendsheet Facebook app is an app that turns Facebook into a photo browser that looks just like our much loved Pinterest.
Here is my Facebook feed…Continue
Added by Christine Rochelle on March 7, 2012 at 7:30am — No Comments
As much as I love me some Pinterest, I've had difficulty explaining to dealers why keeping their boards to a strict automotive theme sticks out like a sore thumb among the pinned images that are more popular on the site - cupcakes, home decor, and puppies.
But alas - we have Pinterest for men! Named appropriately, "…Continue
Last night the only two half-exciting pieces of the Oscars were J-Lo's near nip-slip and a scrawny Angelina Jolie flashing her right leg at every camera.
Within minutes of Angelina's first exposure of her right leg, a Twitter handle quickly went up appropriately named @AngiesRightLeg. The user now has over 11,000 followers.…Continue
According to a recent survey bycomScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month.
23.2 hours a month per user!
YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with Viacom (MTV,…
Added by Christine Rochelle on January 19, 2012 at 7:29am — No Comments
A mobile app smarter than Google and Yelp? That was the headline that Inc Magazine published this past Friday about Ness, a new dining recommendations mobile app. What caught my eye about the piece is that the CEO believes that dining recommendations are only the start.
Right now it’s only for…
I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.
So I did some tests.
First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…Continue