Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Crystal Hartwell's ADM Blog (222)

DMEa / Automotive News Webinar: The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal

Free webinar on Thursday, October 31st at 2 p.m. EST is designed to teach dealers effective strategies for targeting consumers where they are most – on their mobile devices.

Daytona Beach, FL– October 24, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the eighth in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, “The Mobile…


Added by Crystal Hartwell on October 24, 2013 at 12:28pm — No Comments

DMEautomotive’s Driver ConnectTM Receives 2013 BizTech Innovation Award®

DMEautomotive honored in the “Innovation” category for cutting-edge mobile app Driver Connect TM


Daytona Beach, FL  – October 22, 2013 – DMEautomotive received the 2013 BizTech Innovation Award® in the “Innovation” category for the company’s Driver Connect TM - a smart and engaging mobile app, which helps auto dealers to connect with their customers where they are most, on their mobile…


Added by Crystal Hartwell on October 22, 2013 at 8:48am — No Comments

NADA 2014 Workshop Gives Dealers the Inside Track on Ramping up Retention and Revenue with Accessories Marketing


“Market Beyond the Ordinary with Accessories” presented by auto industry veteran and expert Sidney Haider provides new strategies for leveraging accessories as a retention lure while honing social media strategies


San Francisco, CA – October 21, 2013 –Sidney Haider, president of AddOnAuto (AOA), has been selected by the National Automobile Dealer Association (NADA) to present a…


Added by Crystal Hartwell on October 21, 2013 at 7:02am — No Comments

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2013

“Appointment Boarding Pass” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus wins the 2013 Dealer Best Idea Award; PureCars’ Smart Advertising wins 2013 Innovation Cup Award; presented at 2013 DrivingSales Executive Summit


Salt Lake City, Utah – October 17, 2013 – DrivingSales today announced the winners of…


Added by Crystal Hartwell on October 17, 2013 at 1:00pm — No Comments

Gubagoo Launches ‘Vehicle Matching’: Super Intelligence for Dealership Websites

Patent-pending technology enables dealership websites to accurately predict visitor preferences and then matches in-stock vehicles, ramping up conversion -- all while helping move aged inventory

West Palm Beach, FL – October 16, 2013 – Gubagoo Inc. today announced the launch of Vehicle Matchingsm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to…


Added by Crystal Hartwell on October 16, 2013 at 7:28am — No Comments

LotLinx Launches: Tears Down 3rd-Party ‘Wall’ Between Consumers and Auto Dealership Websites, Drives More Traffic and Higher ROI

Auto industry’s first direct-linking technology eliminates lead form barrier, returns shopping traffic flow directly to dealers, increases conversion and engagement

  • Coalition of 125+ leading 3rd party sites, reaching 6.5 million consumers monthly
  • Saves dealerships up to 85%, versus SEM shoppers & 3rd-party leads


San Francisco, CA – October 14, 2013 –…


Added by Crystal Hartwell on October 14, 2013 at 8:27am — No Comments

DrivingSales University Launches Auto Industry’s First Digital Marketing Training Certification for Dealers

Advanced platform offers certification curriculum for individual dealership professionals, including Online Marketing Certified Professional (OMCP)


Salt Lake City, Utah –October 14, 2013DrivingSales today announced a major upgrade to DrivingSales University (DSU), the industry leader in online training and performance coaching.  The new DSU platform further revolutionizes industry…


Added by Crystal Hartwell on October 14, 2013 at 7:05am — No Comments

DMEautomotive Launches “CreativeLab” to Deliver Cutting-Edge, Science-Based Creative Services

 Led by advertising veteran and creative innovator Chris Zobel, CreativeLab uses creative design and execution to energize the science behind the marketing; Zobel selected to speak at J.D. Power Automotive Marketing Roundtable in Las Vegas on October 17th


Daytona Beach, FL  – October 10, 2013 – DMEautomotive today announced the formation of a new creative team: the DMEa…


Added by Crystal Hartwell on October 10, 2013 at 7:00am — No Comments


DMEautomotive’s Driver Connect SM 2.0 wins in Best New Product or Service category


Daytona Beach, FL  – September 30, 2013 – DMEautomotive’s Driver Connect 2.0 is a Silver Stevie® Award honoree in the “Best New Product or Service – Software Mobile On-Demand Application category, in the 11th Annual American Business Awards.


The American Business Awards are the nation’s premier business awards program. All organizations…


Added by Crystal Hartwell on September 30, 2013 at 6:57am — No Comments

The Ugly Truth about Mobile Apps in the Automotive Industry

The following is a true story…


I was recently told my by one of my dealers that a “consultant” informed him, “mobile apps don’t work…no one gets downloads.”


Now I’m sure he is a good consultant and that he has probably done a good job for this dealer….because the dealer “trusts” his judgment.


But my first thoughts were…how can he say that! Mobile apps are predicted to be a…


Added by Crystal Hartwell on September 25, 2013 at 1:45pm — No Comments

Gubagoo Names Wendy Woodard Chief Operating Officer

Digital Automotive Marketing Veteran Joins Rapidly Growing Company


West Palm Beach, FL – September 25, 2013 Gubagoo Inc., a revolutionary new platform for dealership websites, today announced that Wendy Woodard, a veteran of digital automotive marketing and operations, has been named its Chief Operating Officer.  Woodard previously held leadership positions at eLead,…


Added by Crystal Hartwell on September 25, 2013 at 7:03am — No Comments

Key Automotive Media Joins 2013 DrivingSales Executive Summit

Media partners include Automotive Digest, Auto Success Magazine, Dealer Marketing Magazine, Dealer Refresh, and WardsAuto


Salt Lake City, Utah – September 23, 2013DrivingSales today announced that five leading auto industry media organizations are official sponsors of the 2013…


Added by Crystal Hartwell on September 23, 2013 at 11:01am — No Comments

AOA Releases 2013 Midyear Accessories Trend Report: Protection, Utility, Convenience Still Dominate – and Profits Grow

Strong Truck Sales, Extended Vehicle Life Cycles Impacting Sales; Dealership Accessories Sales Revenue Increases 10% Year-over-Year*


San Francisco, CA – September 23, 2013  – AOA today released its 2013 Accessories Trend Midyear Report which demonstrates that the macro trends that impacted 2012 accessories sales, and consumer preferences in vehicle add-ons, are continuing and…


Added by Crystal Hartwell on September 23, 2013 at 6:14am — No Comments

Canadian Dealer Digital Marketing Breakout Session Added to DrivingSales Executive Summit

Built by Canadian dealers for Canadian dealers, exclusive line-up offers progressive digital content targeted at Canada market; includes keynote from Al Awadia of Google Canada


Salt Lake City, Utah – September 17, 2013DrivingSales today announced a first-ever, exclusive Canadian Dealer Breakout Session at the 2013 DrivingSales Executive Summit (DSES). Free to all…


Added by Crystal Hartwell on September 17, 2013 at 7:14am — No Comments

Gubagoo Launches Innovative Behavioral Scoring and Engagement Technology that Transforms Dealership Websites into Lead Generating Engines

Adopted already by over 700 dealerships, Gubagoo’s “B.E.A.S.T.” technology turns a dealership’s website into a tracking, scoring, engaging and sales converting environment; majority of dealerships report their Gubagoo-powered sites are driving at least 200 additional leads a month - with 1 in 7 converting to sales


West Palm Beach, FL – September 16, 2013 Gubagoo Inc., a revolutionary new platform for dealership…


Added by Crystal Hartwell on September 16, 2013 at 6:10am — No Comments

Finalists Announced for the DrivingSales 2013 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2013; finalists are Megan Barto of Ciocca Honda, Mark Brady of Fisher Honda-Kia Zack Freed of McCombs Automotive Team, Robert Karbaum of Weins Canada Inc. / Don Valley North Lexus and Jason Sturn of LaFontaine Automotive Group


Salt Lake City, Utah – September 10, 2013DrivingSales today announced that five…


Added by Crystal Hartwell on September 10, 2013 at 7:35am — No Comments

DMEautomotive Launches Journey NXT: Powerful ‘Total Customer Retention’ Platform Delivers Breakthrough Innovations to Retain Today’s More Demanding Service Customer

 Data-powered, automated marketing platform offers five key breakthrough ‘total retention’ weapons: Direct Behavioral Targeting, Mid-Interval Communications, Loyalty, Pre-paid Maintenance, and Mobile; offers new era marketing directed at today’s service realities


Daytona Beach, FL – September 10, 2013 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing…


Added by Crystal Hartwell on September 10, 2013 at 7:00am — No Comments

DMEautomotive Research: Auto Service Intervals Have Increased Nearly 4% in Last Year, Costing Average Dealership $91K in Lost Revenue

Average service cycle expands from 140 to 145 days as Americans keep longer-lasting vehicles for more years than ever before; dealers must now market to the owner, not the vehicle


Daytona Beach, FL – September 4, 2013 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today released new findings[1] from DMEInsights,…


Added by Crystal Hartwell on September 4, 2013 at 6:35am — No Comments

DMEInsights Launches: First-ever Customer Loyalty Analytics System that Enables Dealerships to Accelerate the Value of their Customers

Designed by DMEautomotive Strategy and Analytics team, DMEInsights revolutionizes customer loyalty with a fresh new perspective for managing customer lifetime value


Daytona Beach, FL– September 3, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEinsights, an innovative customer loyalty analytics system designed to…


Added by Crystal Hartwell on September 3, 2013 at 6:34am — No Comments

DMEa/Automotive News Webinar: Service Reminders Are Broken! The 5 Pillars of Successful Retention Marketing

Free webinar on Thursday, September 12 at 2 p.m. EDT is designed to prevent wasteful spending on ineffective outdated service marketing and offers new tactics that can dramatically increase service revenue, call and service appointment success, and customer retention

Daytona Beach, FL– August 29, 2013 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the seventh…


Added by Crystal Hartwell on August 29, 2013 at 6:31am — No Comments

ADM Blog Topics by Tags

Monthly Archives






ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

3. Dealer Websites of Tomorrow...

Posted by Paul Accinno on April 6, 2015

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service