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Crystal Hartwell's ADM Blog (192)

DMEautomotive Releases 2nd Groundbreaking eBook, The Big Picture Book of Mobile Marketing Strategy, at NADA 2014

New eBook illustrates importance of mobile adoption – a channel that has grown at twice the rate of the Internet! – Provides auto dealers a colorful, easy-to-grasp guide to mobile marketing complete with specific step-by-step actions dealers can take today to get more out of mobile

New Orleans, LA –January 23, 2014 – DMEautomotive (DMEa), the leader in…

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Added by Crystal Hartwell on January 23, 2014 at 8:54am — No Comments

Sales Velocity Dramatically Increases – up to 77% - for Dealers Adopting Inventory Syndication and Deep Linking Technologies

 

 Dealers using the LotLinx Vehicle Display Network increase Vehicle Detail Page views and reduce Days on Lot: an average of 77% fewer DOL for new vehicles and 47% fewer for used

 

San Francisco, CA January 22, 2014 – LotLinx, developers of the auto industry’s first deep-linking technology platform, today confirmed that the LotLinx Vehicle Display Network, a VIN-specific inventory advertising…

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Added by Crystal Hartwell on January 22, 2014 at 8:27am — 4 Comments

DMEautomotive Introduces First Mobile Wallet Marketing Program for Auto Dealers

DMEa Mobile Rewards offers ready-made program designed to drive showroom and service traffic; includes geo-fencing to reach consumers with relevant offers and coupons at a place and time where they can take action

 

Daytona Beach, FL – January 21, 2014 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEautomotive Mobile Rewards, a mobile marketing platform…

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Added by Crystal Hartwell on January 21, 2014 at 7:20am — No Comments

DrivingSales University Continues Expansion into Canada: Partners with New Car Dealers Association of BC

 Leading web-based dealership training platform is now available to NCDA members at special rate

 

Salt Lake City, UT and Richmond, BC –January 13, 2014- DrivingSales University (DSU), the industry leader in online training and performance coaching, today announced that it has furthered its expansion into the Canadian market with a new alliance with the The New Car…

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Added by Crystal Hartwell on January 13, 2014 at 12:49pm — No Comments

Baby, Want to Name My Car? Younger and Female Car Owners Most Likely to Name Their Vehicles; Nicknames Starting with ‘B’ Most Popular

New consumer study from DMEautomotive illuminates a powerful emotional connection between consumers and their vehicles; top names include ‘Baby,’ ‘Betsy,’ ‘Bessie,’ ‘Black Beauty,’ and ‘Betty’

 

Daytona Beach, FL – January 13, 2014 – Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive. The survey on car-naming behavior…

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Added by Crystal Hartwell on January 13, 2014 at 8:04am — 1 Comment

LotLinx Bundles Marketing Performance Tracking Platform, ROI BOT™ For Dealer Clients: Ensures Visibility To Key Performance Metrics of Vendor Solutions

 LotLinx has integrated their proprietary marketing solution into the Automotive Industry’s leading vendor neutral tracking platform for dealership executives; ROI-BOT™ provides dealers comparison of LotLinx performance against multiple digital marketing solutions

 

San Francisco, CA, January 13, 2014 – LotLinx, the auto industry’s first direct linking technology platform, today announced that it is bundling ROI-BOT™ Lite,…

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Added by Crystal Hartwell on January 13, 2014 at 7:19am — No Comments

Gubagoo Launches Another Industry First: ‘Inventory Control’ Integrates Dealership Inventory Directly Into Live Chat

Gubagoo’s patent-pending technology continues to rev up engagement and conversion on dealership websites by feeding vehicle information directly into chat with unprecedented speed, relevance and details

West Palm Beach, FL – January 7, 2014 – Gubagoo Inc. continues to raise the bar for dealership website engagement and chat with the launch of Inventory Control, the auto industry’s first…

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Added by Crystal Hartwell on January 7, 2014 at 8:48am — No Comments

DMEautomotive Unveils Driver Connect 2.5: New, “Moment-It-Happens” App Offers Mobile Wallet Support, ‘Vehicle in Service /Vehicle Ready’ Notifications, and Much More

“Third Wave” dealer-branded mobile app leads the mobile revolution for auto dealers, bringing their customers closer than ever before by providing a mobile platform for customer service and increased sales

 

Daytona Beach, FL – December 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading…

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Added by Crystal Hartwell on December 10, 2013 at 7:39am — No Comments

CarFinance Capital Completes $304 Million Asset-Backed Securitization

IRVINE, CA –December 3, 2013 – CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its second rated asset-backed securitization of $304 million of Notes in a transaction that closed on October 24, 2013.  The Offered Notes were assigned ratings by Standard & Poor’s Ratings Services (“S&P”), Moody’s Investor Services, Inc. (“Moody’s”) and Kroll Bond Rating Agency, Inc (“KBRA”).  The senior class of Offered Notes were rated A…

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Added by Crystal Hartwell on December 3, 2013 at 7:25am — No Comments

Former Kelley Blue Book CEO Joins LotLinx Board of Directors

Paul Johnson, a recognized automotive Internet visionary, brings strategic, operational and brand-building expertise to the recently launched LotLinx; joins Board line-up that includes former AOL, Google Automotive, Dealix and Autobytel executives

 

SAN FRANCISCO, November 4, 2013   -- LotLinx today announced the appointment of Paul Johnson to its board of directors. Johnson spent 13 years at Kelley Blue Book (KBB),…

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Added by Crystal Hartwell on November 4, 2013 at 9:31am — No Comments

DMEa / Automotive News Webinar: The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal

Free webinar on Thursday, October 31st at 2 p.m. EST is designed to teach dealers effective strategies for targeting consumers where they are most – on their mobile devices.

Daytona Beach, FL– October 24, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the eighth in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, “The Mobile…

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Added by Crystal Hartwell on October 24, 2013 at 12:28pm — No Comments

DMEautomotive’s Driver ConnectTM Receives 2013 BizTech Innovation Award®



DMEautomotive honored in the “Innovation” category for cutting-edge mobile app Driver Connect TM

 

Daytona Beach, FL  – October 22, 2013 – DMEautomotive received the 2013 BizTech Innovation Award® in the “Innovation” category for the company’s Driver Connect TM - a smart and engaging mobile app, which helps auto dealers to connect with their customers where they are most, on their mobile…

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Added by Crystal Hartwell on October 22, 2013 at 8:48am — No Comments

NADA 2014 Workshop Gives Dealers the Inside Track on Ramping up Retention and Revenue with Accessories Marketing

 

“Market Beyond the Ordinary with Accessories” presented by auto industry veteran and expert Sidney Haider provides new strategies for leveraging accessories as a retention lure while honing social media strategies

 

San Francisco, CA – October 21, 2013 –Sidney Haider, president of AddOnAuto (AOA), has been selected by the National Automobile Dealer Association (NADA) to present a…

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Added by Crystal Hartwell on October 21, 2013 at 7:02am — No Comments

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2013

“Appointment Boarding Pass” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus wins the 2013 Dealer Best Idea Award; PureCars’ Smart Advertising wins 2013 Innovation Cup Award; presented at 2013 DrivingSales Executive Summit

 

Salt Lake City, Utah – October 17, 2013 – DrivingSales today announced the winners of…

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Added by Crystal Hartwell on October 17, 2013 at 1:00pm — No Comments

Gubagoo Launches ‘Vehicle Matching’: Super Intelligence for Dealership Websites

Patent-pending technology enables dealership websites to accurately predict visitor preferences and then matches in-stock vehicles, ramping up conversion -- all while helping move aged inventory

West Palm Beach, FL – October 16, 2013 – Gubagoo Inc. today announced the launch of Vehicle Matchingsm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to…

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Added by Crystal Hartwell on October 16, 2013 at 7:28am — No Comments

LotLinx Launches: Tears Down 3rd-Party ‘Wall’ Between Consumers and Auto Dealership Websites, Drives More Traffic and Higher ROI

Auto industry’s first direct-linking technology eliminates lead form barrier, returns shopping traffic flow directly to dealers, increases conversion and engagement

  • Coalition of 125+ leading 3rd party sites, reaching 6.5 million consumers monthly
  • Saves dealerships up to 85%, versus SEM shoppers & 3rd-party leads

 

San Francisco, CA – October 14, 2013 –…

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Added by Crystal Hartwell on October 14, 2013 at 8:27am — No Comments

DrivingSales University Launches Auto Industry’s First Digital Marketing Training Certification for Dealers

Advanced platform offers certification curriculum for individual dealership professionals, including Online Marketing Certified Professional (OMCP)

 

Salt Lake City, Utah –October 14, 2013DrivingSales today announced a major upgrade to DrivingSales University (DSU), the industry leader in online training and performance coaching.  The new DSU platform further revolutionizes industry…

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Added by Crystal Hartwell on October 14, 2013 at 7:05am — No Comments

DMEautomotive Launches “CreativeLab” to Deliver Cutting-Edge, Science-Based Creative Services

 Led by advertising veteran and creative innovator Chris Zobel, CreativeLab uses creative design and execution to energize the science behind the marketing; Zobel selected to speak at J.D. Power Automotive Marketing Roundtable in Las Vegas on October 17th

 

Daytona Beach, FL  – October 10, 2013 – DMEautomotive today announced the formation of a new creative team: the DMEa…

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Added by Crystal Hartwell on October 10, 2013 at 7:00am — No Comments

DMEAUTOMOTIVE HONORED AS SILVER STEVIE® AWARD WINNER IN 2013 AMERICAN BUSINESS AWARDS(SM)

DMEautomotive’s Driver Connect SM 2.0 wins in Best New Product or Service category

 

Daytona Beach, FL  – September 30, 2013 – DMEautomotive’s Driver Connect 2.0 is a Silver Stevie® Award honoree in the “Best New Product or Service – Software Mobile On-Demand Application category, in the 11th Annual American Business Awards.

 

The American Business Awards are the nation’s premier business awards program. All organizations…

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Added by Crystal Hartwell on September 30, 2013 at 6:57am — No Comments

The Ugly Truth about Mobile Apps in the Automotive Industry

The following is a true story…

 

I was recently told my by one of my dealers that a “consultant” informed him, “mobile apps don’t work…no one gets downloads.”

 

Now I’m sure he is a good consultant and that he has probably done a good job for this dealer….because the dealer “trusts” his judgment.

 

But my first thoughts were…how can he say that! Mobile apps are predicted to be a…

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Added by Crystal Hartwell on September 25, 2013 at 1:45pm — No Comments

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