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Crystal Hartwell's Blog – September 2013 Archive (11)


DMEautomotive’s Driver Connect SM 2.0 wins in Best New Product or Service category


Daytona Beach, FL  – September 30, 2013 – DMEautomotive’s Driver Connect 2.0 is a Silver Stevie® Award honoree in the “Best New Product or Service – Software Mobile On-Demand Application category, in the 11th Annual American Business Awards.


The American Business Awards are the nation’s premier business awards program. All organizations…


Added by Crystal Hartwell on September 30, 2013 at 6:57am — No Comments

The Ugly Truth about Mobile Apps in the Automotive Industry

The following is a true story…


I was recently told my by one of my dealers that a “consultant” informed him, “mobile apps don’t work…no one gets downloads.”


Now I’m sure he is a good consultant and that he has probably done a good job for this dealer….because the dealer “trusts” his judgment.


But my first thoughts were…how can he say that! Mobile apps are predicted to be a…


Added by Crystal Hartwell on September 25, 2013 at 1:45pm — No Comments

Gubagoo Names Wendy Woodard Chief Operating Officer

Digital Automotive Marketing Veteran Joins Rapidly Growing Company


West Palm Beach, FL – September 25, 2013 Gubagoo Inc., a revolutionary new platform for dealership websites, today announced that Wendy Woodard, a veteran of digital automotive marketing and operations, has been named its Chief Operating Officer.  Woodard previously held leadership positions at eLead,…


Added by Crystal Hartwell on September 25, 2013 at 7:03am — No Comments

Key Automotive Media Joins 2013 DrivingSales Executive Summit

Media partners include Automotive Digest, Auto Success Magazine, Dealer Marketing Magazine, Dealer Refresh, and WardsAuto


Salt Lake City, Utah – September 23, 2013DrivingSales today announced that five leading auto industry media organizations are official sponsors of the 2013…


Added by Crystal Hartwell on September 23, 2013 at 11:01am — No Comments

AOA Releases 2013 Midyear Accessories Trend Report: Protection, Utility, Convenience Still Dominate – and Profits Grow

Strong Truck Sales, Extended Vehicle Life Cycles Impacting Sales; Dealership Accessories Sales Revenue Increases 10% Year-over-Year*


San Francisco, CA – September 23, 2013  – AOA today released its 2013 Accessories Trend Midyear Report which demonstrates that the macro trends that impacted 2012 accessories sales, and consumer preferences in vehicle add-ons, are continuing and…


Added by Crystal Hartwell on September 23, 2013 at 6:14am — No Comments

Canadian Dealer Digital Marketing Breakout Session Added to DrivingSales Executive Summit

Built by Canadian dealers for Canadian dealers, exclusive line-up offers progressive digital content targeted at Canada market; includes keynote from Al Awadia of Google Canada


Salt Lake City, Utah – September 17, 2013DrivingSales today announced a first-ever, exclusive Canadian Dealer Breakout Session at the 2013 DrivingSales Executive Summit (DSES). Free to all…


Added by Crystal Hartwell on September 17, 2013 at 7:14am — No Comments

Gubagoo Launches Innovative Behavioral Scoring and Engagement Technology that Transforms Dealership Websites into Lead Generating Engines

Adopted already by over 700 dealerships, Gubagoo’s “B.E.A.S.T.” technology turns a dealership’s website into a tracking, scoring, engaging and sales converting environment; majority of dealerships report their Gubagoo-powered sites are driving at least 200 additional leads a month - with 1 in 7 converting to sales


West Palm Beach, FL – September 16, 2013 Gubagoo Inc., a revolutionary new platform for dealership…


Added by Crystal Hartwell on September 16, 2013 at 6:10am — No Comments

Finalists Announced for the DrivingSales 2013 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2013; finalists are Megan Barto of Ciocca Honda, Mark Brady of Fisher Honda-Kia Zack Freed of McCombs Automotive Team, Robert Karbaum of Weins Canada Inc. / Don Valley North Lexus and Jason Sturn of LaFontaine Automotive Group


Salt Lake City, Utah – September 10, 2013DrivingSales today announced that five…


Added by Crystal Hartwell on September 10, 2013 at 7:35am — No Comments

DMEautomotive Launches Journey NXT: Powerful ‘Total Customer Retention’ Platform Delivers Breakthrough Innovations to Retain Today’s More Demanding Service Customer

 Data-powered, automated marketing platform offers five key breakthrough ‘total retention’ weapons: Direct Behavioral Targeting, Mid-Interval Communications, Loyalty, Pre-paid Maintenance, and Mobile; offers new era marketing directed at today’s service realities


Daytona Beach, FL – September 10, 2013 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing…


Added by Crystal Hartwell on September 10, 2013 at 7:00am — No Comments

DMEautomotive Research: Auto Service Intervals Have Increased Nearly 4% in Last Year, Costing Average Dealership $91K in Lost Revenue

Average service cycle expands from 140 to 145 days as Americans keep longer-lasting vehicles for more years than ever before; dealers must now market to the owner, not the vehicle


Daytona Beach, FL – September 4, 2013 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today released new findings[1] from DMEInsights,…


Added by Crystal Hartwell on September 4, 2013 at 6:35am — No Comments

DMEInsights Launches: First-ever Customer Loyalty Analytics System that Enables Dealerships to Accelerate the Value of their Customers

Designed by DMEautomotive Strategy and Analytics team, DMEInsights revolutionizes customer loyalty with a fresh new perspective for managing customer lifetime value


Daytona Beach, FL– September 3, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEinsights, an innovative customer loyalty analytics system designed to…


Added by Crystal Hartwell on September 3, 2013 at 6:34am — No Comments

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