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Crystal Hartwell's Blog – September 2013 Archive (11)

DMEAUTOMOTIVE HONORED AS SILVER STEVIE® AWARD WINNER IN 2013 AMERICAN BUSINESS AWARDS(SM)

DMEautomotive’s Driver Connect SM 2.0 wins in Best New Product or Service category

 

Daytona Beach, FL  – September 30, 2013 – DMEautomotive’s Driver Connect 2.0 is a Silver Stevie® Award honoree in the “Best New Product or Service – Software Mobile On-Demand Application category, in the 11th Annual American Business Awards.

 

The American Business Awards are the nation’s premier business awards program. All organizations…

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Added by Crystal Hartwell on September 30, 2013 at 6:57am — No Comments

The Ugly Truth about Mobile Apps in the Automotive Industry

The following is a true story…

 

I was recently told my by one of my dealers that a “consultant” informed him, “mobile apps don’t work…no one gets downloads.”

 

Now I’m sure he is a good consultant and that he has probably done a good job for this dealer….because the dealer “trusts” his judgment.

 

But my first thoughts were…how can he say that! Mobile apps are predicted to be a…

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Added by Crystal Hartwell on September 25, 2013 at 1:45pm — No Comments

Gubagoo Names Wendy Woodard Chief Operating Officer

Digital Automotive Marketing Veteran Joins Rapidly Growing Company

 

West Palm Beach, FL – September 25, 2013 Gubagoo Inc., a revolutionary new platform for dealership websites, today announced that Wendy Woodard, a veteran of digital automotive marketing and operations, has been named its Chief Operating Officer.  Woodard previously held leadership positions at eLead,…

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Added by Crystal Hartwell on September 25, 2013 at 7:03am — No Comments

Key Automotive Media Joins 2013 DrivingSales Executive Summit

Media partners include Automotive Digest, Auto Success Magazine, Dealer Marketing Magazine, Dealer Refresh, and WardsAuto

 

Salt Lake City, Utah – September 23, 2013DrivingSales today announced that five leading auto industry media organizations are official sponsors of the 2013…

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Added by Crystal Hartwell on September 23, 2013 at 11:01am — No Comments

AOA Releases 2013 Midyear Accessories Trend Report: Protection, Utility, Convenience Still Dominate – and Profits Grow

Strong Truck Sales, Extended Vehicle Life Cycles Impacting Sales; Dealership Accessories Sales Revenue Increases 10% Year-over-Year*

 

San Francisco, CA – September 23, 2013  – AOA today released its 2013 Accessories Trend Midyear Report which demonstrates that the macro trends that impacted 2012 accessories sales, and consumer preferences in vehicle add-ons, are continuing and…

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Added by Crystal Hartwell on September 23, 2013 at 6:14am — No Comments

Canadian Dealer Digital Marketing Breakout Session Added to DrivingSales Executive Summit

Built by Canadian dealers for Canadian dealers, exclusive line-up offers progressive digital content targeted at Canada market; includes keynote from Al Awadia of Google Canada

 

Salt Lake City, Utah – September 17, 2013DrivingSales today announced a first-ever, exclusive Canadian Dealer Breakout Session at the 2013 DrivingSales Executive Summit (DSES). Free to all…

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Added by Crystal Hartwell on September 17, 2013 at 7:14am — No Comments

Gubagoo Launches Innovative Behavioral Scoring and Engagement Technology that Transforms Dealership Websites into Lead Generating Engines

Adopted already by over 700 dealerships, Gubagoo’s “B.E.A.S.T.” technology turns a dealership’s website into a tracking, scoring, engaging and sales converting environment; majority of dealerships report their Gubagoo-powered sites are driving at least 200 additional leads a month - with 1 in 7 converting to sales

 

West Palm Beach, FL – September 16, 2013 Gubagoo Inc., a revolutionary new platform for dealership…

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Added by Crystal Hartwell on September 16, 2013 at 6:10am — No Comments

Finalists Announced for the DrivingSales 2013 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2013; finalists are Megan Barto of Ciocca Honda, Mark Brady of Fisher Honda-Kia Zack Freed of McCombs Automotive Team, Robert Karbaum of Weins Canada Inc. / Don Valley North Lexus and Jason Sturn of LaFontaine Automotive Group

 

Salt Lake City, Utah – September 10, 2013DrivingSales today announced that five…

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Added by Crystal Hartwell on September 10, 2013 at 7:35am — No Comments

DMEautomotive Launches Journey NXT: Powerful ‘Total Customer Retention’ Platform Delivers Breakthrough Innovations to Retain Today’s More Demanding Service Customer

 Data-powered, automated marketing platform offers five key breakthrough ‘total retention’ weapons: Direct Behavioral Targeting, Mid-Interval Communications, Loyalty, Pre-paid Maintenance, and Mobile; offers new era marketing directed at today’s service realities

 

Daytona Beach, FL – September 10, 2013 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing…

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Added by Crystal Hartwell on September 10, 2013 at 7:00am — No Comments

DMEautomotive Research: Auto Service Intervals Have Increased Nearly 4% in Last Year, Costing Average Dealership $91K in Lost Revenue

Average service cycle expands from 140 to 145 days as Americans keep longer-lasting vehicles for more years than ever before; dealers must now market to the owner, not the vehicle

 

Daytona Beach, FL – September 4, 2013 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today released new findings[1] from DMEInsights,…

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Added by Crystal Hartwell on September 4, 2013 at 6:35am — No Comments

DMEInsights Launches: First-ever Customer Loyalty Analytics System that Enables Dealerships to Accelerate the Value of their Customers

Designed by DMEautomotive Strategy and Analytics team, DMEInsights revolutionizes customer loyalty with a fresh new perspective for managing customer lifetime value

 

Daytona Beach, FL– September 3, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEinsights, an innovative customer loyalty analytics system designed to…

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Added by Crystal Hartwell on September 3, 2013 at 6:34am — No Comments

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