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Crystal Hartwell's ADM Blog (354)

Young, Wired Auto Service Consumers Intensely Price and Convenience-Driven - and Most Receptive to Dealer Loyalty Programs - According to New Study

DMEa’s “Marketing Success in a Changing Service Loyalty Landscape” findings include:

 

  • Loyalty programs are not just for loyalists: Over 25% of “swing loyalists” and disloyalists would participate
  • Communicate! Most customers want to hear from service providers AT LEAST once every 3 months, including 70%+ of dealer and aftermarket chain loyalists
  • 2 in 3…
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Added by Crystal Hartwell on March 28, 2012 at 6:57am — No Comments

SureSaleTM Certified Rolls Out in New York and New Jersey



After a successful Phoenix launch, SureSale extends certification footprint to help used car buyers and dealers in the Northeast

Venice, CA --March 21, 2012 Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSaleTM Certified, continues to extend its footprint across the country…

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Added by Crystal Hartwell on March 21, 2012 at 5:42am — No Comments

The Service Loyalty Landscape Has Changed: DMEautomotive /Automotive News Webinar Explains How

Free webinar held March 27th at 2pm EDT topples industry myths currently driving service marketing strategies



Daytona Beach, FLMarch 20, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, will host a free webinar with Automotive News on March 27th at 2pm EDT to reveal key findings from The Changing Service Loyalty Landscape…

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Added by Crystal Hartwell on March 20, 2012 at 5:55am — No Comments

NADA University Webinar Shows Dealers How to Earn an Extra $500 Per Car Sold

izmocars accessories sales experts provide key best practices for selling accessories successfully; seminar free to NADA members



San Francisco, CA -  March 07, 2012 - izmocars (http://www.izmocars.com), whose AOA product is the accessories sales…

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Added by Crystal Hartwell on March 7, 2012 at 9:18am — No Comments

New Study Reveals Dealership Service Profits Threatened by Aging Customer Base

DMEautomotive releases service market loyalty white paper and new demographic findings:

  • Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
  • Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
  • Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
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Added by Crystal Hartwell on March 5, 2012 at 6:01am — No Comments

Eric Miltsch Joins DrivingSales as Director of Product Strategy

Digital marketing and technology expert to manage new product development



Salt Lake City, UT - March 07, 2012 - DrivingSales today announced that technology and digital marketing expert Eric Miltsch has been named Director of Product Strategy for the company. Miltsch is charged with further enhancing and developing DrivingSales’ product and services suite, which includes…

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Added by Crystal Hartwell on March 4, 2012 at 7:30am — No Comments

CarFinance Capital Secures $200 Million Credit Facility

Company continues expanding lending programs for the more than one-third of car-buyers with non-prime credit

 

 

Irvine, CA, February 29, 2012– CarFinance Capital LLC (http://www.CarFinanceCapital.com), a specialized provider of non-prime financing for auto dealers, today announced that it has secured a $200 million warehouse credit facility. The new credit line, which is provided by…

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Added by Crystal Hartwell on February 29, 2012 at 6:39am — No Comments

AOA Auto Accessories 2012 Trend Report: Protection Products Gain Momentum as Consumers Hold Vehicles for Longer

Auto dealers continued to generate profits from accessories sales in 2011; average dealership generated over $260,000 for the year, with 45% average gross profit margin

 

Las Vegas, Feb. 4, 2012-- izmocars (www.izmocars.com) today released its annual AOA Auto Accessories Trend Report in conjunction with the 2012…

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Added by Crystal Hartwell on February 4, 2012 at 7:15am — No Comments

New Study on the U.S. Automotive Service Market Topples Key Industry Myths

DMEautomotive's "The Changing Service Loyalty Landscape" Reveals:

 

- Independent Shops Aren't Dealerships' Biggest Threat, Aftermarket Chains Are

 

- Dealer Loyalists Aren't the Highest-Value Service Customers

LAS VEGAS, Feb. 4, 2012  --  DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today released key findings at the 2012 NADA Convention from its forthcoming white paper, "The Changing…

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Added by Crystal Hartwell on February 4, 2012 at 5:00am — No Comments

CarFinance Expands Dealer Services with Profitable, Ready-to-Buy Customers

 Referrals from CarFinance.com ensure dealer profits, with LTV ratios of up to 120%, and up to $2,000 for back-end products

 

Irvine, CA, February 3rd, 2012CarFinance Capital LLC, a specialized provider of non-prime financing for auto dealers, today announced that it has expanded its dealership services to provide incremental customer referrals from…

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Added by Crystal Hartwell on February 3, 2012 at 9:23am — No Comments

DrivingSales 2011 Dealer Satisfaction Award Recipients Announced

Third annual awards recognize dealer satisfaction with services provided by vendors in over a dozen categories; Redesigned Vendor Ratings site launches

 

Las Vegas, NV – February 3, 2012 – The third annual DrivingSales Dealer Satisfaction Awards were presented today in conjunction with the 2012 National Automobile Dealers Association (NADA) Convention & Expo. The awards…

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Added by Crystal Hartwell on February 3, 2012 at 8:05am — No Comments

DMEautomotive Helps Car Dealers Join the Mobile App Revolution with Driver Connect

Most advanced, dealer-branded, mobile shopping and vehicle ownership app ever allows dealerships to engage and monetize service and sales customers like never before

 

Daytona Beach, FL February 1, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader today unveiled…

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Added by Crystal Hartwell on February 1, 2012 at 5:45am — No Comments

DrivingSalesTV to Provide Video Coverage of NADA 2012

Video Platform Expands Content to Include Exclusive Interviews with Gary Vaynerchuk, Rob Siefker, Jason Falls, Aaron Strout and others.

 

January 31 , 2012 - Salt Lake City, UT. -DrivingSalesTV (DSTV) will report on the National Automobile Dealers Association (NADA) 2012 convention and post video news released at the show, as well as interviews with leading automotive industry executives and dealers. DSTV recently expanded its video content to include exclusive interviews with…

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Added by Crystal Hartwell on January 31, 2012 at 9:00pm — No Comments

DrivingSales Executive Summit and J.D. Power and Associates Automotive Marketing Roundtable Announce Joint October Keynote Presentation

DrivingSales and J.D. Power and Associates bridge industry's two most authoritative marketing events, offer combo-ticket prices

SALT LAKE CITY, Jan. 18, 2012 -- DrivingSales today announced that…

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Added by Crystal Hartwell on January 18, 2012 at 8:47am — No Comments

SureSale™ Certified Launches in Phoenix: More Vehicles Eligible for CPO Programs

Groundbreaking program increases the number of vehicles on Phoenix lots eligible for certification; provides used car buyers with peace of mind and purchase protection

 

Venice, CA  -- January 18, 2012 Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that SureSaleTM Certified, a comprehensive certified pre-owned (CPO)…

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Added by Crystal Hartwell on January 18, 2012 at 7:30am — No Comments

DMEautomotive Helps Dealers Provide Customers with ‘Best Chance’ to Buy a New Vehicle

Best Chance Equity Communications from DMEautomotive automatically identifies and markets to customers “in equity” with current vehicle; helps dealers increase valuable late-model used inventory and generate new vehicle sales

 

Daytona Beach, FL -- December 15, 2011 – …

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Added by Crystal Hartwell on December 15, 2011 at 5:14am — No Comments

SureSale™ Certified Expands Vehicles Eligible for CPO Programs

Groundbreaking program dramatically expands the number of vehicles eligible for certification and increases consumer confidence and purchase protection  

 

Venice, CA  -- …

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Added by Crystal Hartwell on December 7, 2011 at 5:31am — 1 Comment

DrivingSales Acquires Revenue Guru; Dennis Galbraith to Head Research and Data for DrivingSales

Digital marketing veteran to focus on delivering unbiased actionable business intelligence to Tier 3 retailers

 

SALT LAKE CITY, Dec. 1, 2011 -- DrivingSales announced today that it has acquired consulting, training and research company Revenue Guru.  As part of the acquisition, Revenue Guru founder and veteran automotive digital marketing expert…

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Added by Crystal Hartwell on December 1, 2011 at 10:36am — 1 Comment

Ken Potter Named Mota Motors Chief Revenue Officer

 

Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator

 

Venice, CA  -- November 28, 2011   Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as the…

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Added by Crystal Hartwell on November 28, 2011 at 5:38am — 1 Comment

Jeffrey Schwartz Appointed President and CEO of Mota Motors

Automotive Digital Marketing Pioneer Joins Online Automotive Innovator



VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief…

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Added by Crystal Hartwell on November 21, 2011 at 8:00am — No Comments

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