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Crystal Hartwell's ADM Blog (376)

DMEa/Automotive News Webinar: Best Practices for Compliant Marketing

Free webinar on October 30th, 2012, at 2 p.m. teaches dealers best practices for compliant marketing

 

Daytona Beach, FL–October 23, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the fourth in a series of webinars the company is hosting with Automotive News. This webinar addresses the critical issues of compliance, including…

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Added by Crystal Hartwell on October 23, 2012 at 7:53am — No Comments

59% of Under-35 Auto Service Customers Want Communications Via Mobile Apps

DMEautomotive survey reveals auto service customers open to variety of communications platforms; BUT majority of younger demo want contact through ALL platforms

Key Findings:

  • Over a third of consumers are open to receiving communications from their automotive service providers via each platform
  • Eighty-nine percent of those under 35 welcome contact via email; 85% via mail; 64% via…
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Added by Crystal Hartwell on October 22, 2012 at 10:34am — No Comments

Prominent Automotive Media Sponsor 2012 DrivingSales Executive Summit

Media sponsors include Auto Dealer Monthly, Automotive Digest, Dealer Marketing Magazine, Dealer Refresh, J.D. Power and Associates, and WardsAuto

 

Salt Lake City, Utah – October 16, 2012DrivingSales today announced that six leading auto industry media organizations are official sponsors of the 2012 DrivingSales…

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Added by Crystal Hartwell on October 16, 2012 at 9:32am — No Comments

Kevin Root Named President and Chief Operating Officer of DrivingSales

Veteran auto industry business leader, digital strategist, and innovator joins rapidly growing business intelligence and performance improvement company

 

SALT LAKE CITY, UT – October 11, 2012 – Kevin Root has been named President and Chief Operating Officer of DrivingSales, the company announced today. Root joins the rapidly growing business intelligence and performance improvement company to further build…

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Added by Crystal Hartwell on October 11, 2012 at 8:55am — No Comments

DMEautomotive’s Driver Connect is a Finalist for Most Innovative Dealership Solution of 2012

Driver Connect Mobile App to be presented onstage during DrivingSales Executive Summit

 

DAYTONA BEACH, FL and SALT LAKE CITY, UT – October 9, 2012DMEautomotive’s Driver Connect, Mobile App has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2012. Driver…

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Added by Crystal Hartwell on October 9, 2012 at 6:06am — No Comments

Mark Conner of Lithia Motors Selected to Present at the 2012 DrivingSales Executive Summit

Conner’s presentation “Close the Dealer ‘App Gap’” joins an agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

 

Medford, OR – October 8, 2012 – Mark Conner, assistant vice president of Marketing for Lithia Motors, Inc. has been selected to present at the fourth annual DrivingSales Executive Summit (DSES), the most authoritative…

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Added by Crystal Hartwell on October 8, 2012 at 5:50am — No Comments

Finalists announced for the DrivingSales 2012 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2012; Finalists include Daniel Boismier, Alan Krutsch, Wendy Lowen, Matthew Smith, and Bryan Wilson

 

Salt Lake City, Utah – October 8, 2012DrivingSales today announced that five auto dealer finalists have been selected for the 2012 DrivingSales Dealer Best Idea Awards. The awards…

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Added by Crystal Hartwell on October 8, 2012 at 5:30am — No Comments

Jared Hamilton Interviews TrueCar Chairman and CEO Onstage at 2012 DrivingSales Executive Summit

Scott Painter appears exclusively at October event for one-on-one discussion on industry innovation and dealer pain points with DrivingSales CEO

 

SALT LAKE CITY, UT – October 2, 2012 – DrivingSales today announced that Scott Painter, Chairman and CEO of TrueCar, Inc., will take center stage for a one-on-one interview with DrivingSales CEO Jared Hamilton at the 4th annual…

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Added by Crystal Hartwell on October 2, 2012 at 7:42am — No Comments

DMEa/WardsAuto Webinar Shares Tips on How to Increase Customer-Pay Service Revenue

Webinar on October 9th at 2 p.m. EDT shares key insight into generating more customer pay dollars from current and next generation consumers

 

 

Daytona Beach, FL – October 2, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces its upcoming webinar hosted with WardsAuto on October…

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Added by Crystal Hartwell on October 2, 2012 at 7:06am — No Comments

Service Retailers Missing Best Chance at Increasing Customer Pay Revenue, According to New Research

DMEautomotive consumer survey reveals that key service opportunities are not being seized - while young, hard-researching, online-buying consumers are rewriting the purchase process

 

Key Findings:

  • Only 5% of consumers who needed tires – 9% a battery – and 21% a brake service –were first made aware they needed these services performed because of a service provider recommendation.
  • Wired, under-35-year-old…
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Added by Crystal Hartwell on October 1, 2012 at 7:30am — No Comments

DrivingSales 2012 Innovation Cup Award: Finalists Announced

Award recognizes the most innovative dealership solutions of 2012; finalists to compete and present their solutions at the 2012 DrivingSales Executive Summit

 

Salt Lake City, Utah – October 1, 2012DrivingSales today announced that finalists have been selected for the third annual DrivingSales Innovation Cup Award, which…

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Added by Crystal Hartwell on October 1, 2012 at 7:29am — No Comments

DrivingSales Expands into New Salt Lake City-Area Offices

Business intelligence and data company for the automotive industry moves into Utah corporate headquarters as company experiences tremendous growth

Salt Lake City, UT –  DrivingSales, a leading business intelligence and data company for the auto industry, today announced that it has established new corporate headquarters, including a new studio for its Web TV channel, in Sandy, Utah. The company, which is…

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Added by Crystal Hartwell on September 24, 2012 at 11:00am — No Comments

DMEa/Automotive News Webinar Shares Keys to Success in Increasing Customer-Pay Service Dollars

Free ‘power training’ webinar September 18th at 2 p.m. EDT provides important best practices and revealing data on capturing today’s service dollars

 

Daytona Beach, FL–September 12, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the third in a series of webinars that the company is hosting with Automotive News -- all…

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Added by Crystal Hartwell on September 12, 2012 at 7:58am — No Comments

DSES Keynote: Is Marketing Dead? How Big Data is Changing the Future

Renowned Northwestern University marketing professor, Florian Zettelmeyer, addresses DrivingSales Exective Summit on how ‘Big Data’ is changing the future of marketing – and what that means for today’s dealerships

 

SALT LAKE CITY, UT – September 11, 2012 – DrivingSales today announced that Florian Zettelmeyer, Northwestern University Professor of Marketing and author of a groundbreaking study…

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Added by Crystal Hartwell on September 11, 2012 at 7:05am — No Comments

izmocars releases AOA Auto Accessories 2012 Midyear Trend Report

Protection products continue to show strength as electronics fade

 

San Francisco, CA – August 29, 2012 – According to izmocars (www.izmocars.com) just-released 2012 AOA Auto Accessories Midyear Trend Report, auto Protection products continue to outsell most other accessories in dealerships across the country.  The report, which analyzes accessories sales data from…

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Added by Crystal Hartwell on August 29, 2012 at 9:01am — No Comments

Joe Stroffolino of Causeway Family of Dealerships Selected to Present at the 2012 DrivingSales Executive Summit

Stroffolino’s presentation “Bridging the Certification Gap: How to Turn Longer Life/Higher Mileage Used Vehicles 60% Faster -- and with 23% Additional Gross!” joins agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

Manahawkin, NJ – August 16, 2012 – Joe Stroffolino, Used Car Manager and Digital Marketing Director of Causeway Family of Dealerships in New Jersey, has been selected to present at the fourth annual…

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Added by Crystal Hartwell on August 16, 2012 at 7:01am — No Comments

Maintenance Plans Keep Consumers Servicing at Dealership After Expiration

New DMEautomotive survey reveals that prepaid or complimentary maintenance plans, combined with excellent service delivery, are among the best ways to win and retain consumer loyalty – especially ‘next-gen’ customers

 

DMEautomotive Survey Highlights:

  • 56% of consumers with a prepaid or “complimentary” service plan are likely to continue servicing at…
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Added by Crystal Hartwell on August 13, 2012 at 6:32am — 2 Comments

Scott Stratten and Tom Salkowsky to Keynote DrivingSales Executive Summit / J.D. Power Associates Automotive Marketing Roundtable Joint Session

Top five social media influencer and MINI USA marketing head close DSES and open JDPA events; discounted combo-ticket pass for the consecutive events available

 

SALT LAKE CITY, UT – August 7, 2012 – DrivingSales and J.D. Power and Associates today announced that Scott Stratten and Tom Salkowsky will keynote a special session, sponsored by Cars.com, that bridges the 4th annual…

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Added by Crystal Hartwell on August 7, 2012 at 7:30am — No Comments

DrivingSales Executive Summit Announces Breakout Session Speakers and Presentations for 2012

Hot-button topics selected exclusively for the summit by dealers include Website Analytics, Used Car Certification, Reputation Management, Gen Y Social Media, Mobile Marketing, and more; Early Bird Registration available until August 15th

 

Salt Lake City, UT – July 31, 2012 – DrivingSales today announced speakers and presentations for the 2012 DrivingSales Executive Summit’s (DSES) key breakout sessions, including…

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Added by Crystal Hartwell on July 31, 2012 at 6:30am — No Comments

DMEautomotive Gains ‘Plus Ups’ Certification for GM’s Customer Sales and Service Retention (CSSR) Program

Participating dealers can now use iMR matching funds for customer journey service marketing programs; Service CSI and notification programs eligible for iMR Parts dollars

 

Daytona Beach, FL – July 25, 2012 DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that five of its leading sales and service…

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Added by Crystal Hartwell on July 25, 2012 at 8:39am — No Comments

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