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Josh Knutson's ADM Blog (24)

The Digital Marketing Advantage GM Dealers Don’t Know They Have

 

GM Releases Information On The Future Of Its Connected Car Strategy:

 

But The REAL Questions Are:

  • What does this mean for the future of in-car connectivity?

  • Why does this matter for my dealership?

Debrief ---------------

Mary Chan, General Motor’s President of the Global Connected…

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Added by Josh Knutson on September 23, 2014 at 7:30am — 3 Comments

General Motors Approves AutoMotion Dealer App For iMR Program

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…

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Added by Josh Knutson on September 8, 2014 at 8:48am — No Comments

How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

Millennials have the pedal to the mobile metal and are shaking up the automotive…

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Added by Josh Knutson on August 20, 2014 at 6:38am — No Comments

Google Android Auto: What It Means For Your Dealership

Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.

Smartphones are…

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Added by Josh Knutson on June 26, 2014 at 10:00am — 2 Comments

eBook: Servicing The Mobile Shopper At Your Dealership

How Today's Smartphone Shoppers Are Utilizing Mobile To Satisfy Their Automotive Service Needs.…

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Added by Josh Knutson on June 9, 2014 at 6:49am — No Comments

The Wall Street Journal : ON Your Smartphone, IN Your Car ~ The Connected Car Race Ensues

The long-promised demolition of the barriers that separate drivers from the information and entertainment available through smartphone apps is finally shifting into high gear.





Driven by consumer gripes—and by visions of new…
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Added by Josh Knutson on May 19, 2014 at 9:00am — 9 Comments

Multi Screening Mobile Shoppers At The Dealership

Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device.

With over 147 million Americans…

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Added by Josh Knutson on May 2, 2014 at 7:00am — No Comments

Apple CarPlay : The Automotive Experience Hits The Gas.

 

Apple has just released its latest “Play” into the automotive sphere.

CarPlay is Apple’s BRAND NEW in-car infotainment system which…

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Added by Josh Knutson on March 3, 2014 at 1:30pm — 8 Comments

BIG Snow : BIG Success - Surviving The Snow Day / Season

Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.

1. Off Work and…

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Added by Josh Knutson on February 24, 2014 at 8:08am — 2 Comments

That Was A BLAST : NADA 2014 Recap

 

This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.

The convention center was like a massive maze of everything auto with our friends being scattered…

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Added by Josh Knutson on January 28, 2014 at 7:39am — No Comments

Will Millennials Trade-In Their Cars As Fast As Their Phones?

"Did you see Megan's new car?" "Cant wait for this summer!  #Spain2014." "I just got the new iPhone my life is now complete."



The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming…

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Added by Josh Knutson on January 20, 2014 at 6:30am — 1 Comment

It’s Almost NADA 2014 And We’re Pumped!

 What To Expect : Future Trends To Solve

Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.

Technology has the pedal to…

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Added by Josh Knutson on January 14, 2014 at 7:00am — No Comments

2013 Mobile Year In Review

A Reflection On Mobile In 2013 And Where The Industry Is Headed In 2014

Mobile has gained some major horsepower in the automotive industry in 2013, and with technology continually expanding at rapid rates, 2014 is sure to be one for the…

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Added by Josh Knutson on January 8, 2014 at 6:30am — No Comments

Wearable Tech Accelerates Into The Auto Industry

Wearable Tech Accelerates Into The Auto Industry

From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.

Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…

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Added by Josh Knutson on December 10, 2013 at 8:31am — No Comments

Digital Shopping Continues To Evolve

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Added by Josh Knutson on December 4, 2013 at 10:00am — No Comments

The Holiday Shopping Breakdown

Insights To Make Your Holiday Season Very Merry Indeed

Your Dealership Window Goes Digital

Multi screen shopping is the…

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Added by Josh Knutson on November 19, 2013 at 6:30am — 1 Comment

Mobile In The Moment

Mobile Search Drives Consumer Behavior In The Moment

A recent study from Google and Nielsen reveals some stats sure to spark your interest.

84% of follow-up actions by mobile search occur within 5 hours…

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Added by Josh Knutson on November 13, 2013 at 12:00pm — No Comments

Build A Digital Relationship With The Customer

The automotive dating scene is changing, gone is the day of just wooing the customer, now you must create a relationship with their mobile device as well. They key to landing a date with your mobile shopper is to tap into the very device they keep…

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Added by Josh Knutson on November 11, 2013 at 6:30am — No Comments

The Tablet Takeover

Our mobile society continues to grow and the multi-screen lifestyle is becoming more and more apparent.

With tablets taking more and more of the laptop/desktop market share people are turning twords these small powerful and extremely portable…

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Added by Josh Knutson on October 29, 2013 at 7:29am — No Comments

Best of Vegas 2013

A collection of some of the best tweets from the recent Las Vegas Auto Conferences

Tweets broken down into mobile and general…

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Added by Josh Knutson on October 18, 2013 at 6:30am — 1 Comment

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