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Mike Warwick's Blog – October 2011 Archive (3)

Is Anyone Using WordPress As Your Main Dealership Website?

As we wind down 2011, it's becoming increasingly evident that the website "leasing" model is seeming very out of date.  Those of us who regularly use Wordpress blogs can clearly see the SEO / content advantages of using the Wordpress platform for the main dealership website.  Are any of you currently… Continue

Added by Mike Warwick on October 29, 2011 at 7:20am — 6 Comments

Switching From Reynolds to ADP - The Nightmare Scenario Revisited

My dealer group is in the middle of transitioning from Reynolds to ADP.  This is the third time I've gone through one of these transitions and the first two can easily be described in one word - PAINFUL!  Anyone who has gone through this in the last decade knows what I am referring to. I think we all understand that…

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Added by Mike Warwick on October 14, 2011 at 8:02am — 1 Comment

Who Are You Working For, Your Dealer or Yourself?

One of the problems with our business is that the Digital people who work in dealerships these days all want to be consultants. Rather than focusing on helping the dealer who pays them every week, they spend a majority of their time trying to brand themselves and network so that they can jump ship. I wish people…

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Added by Mike Warwick on October 4, 2011 at 12:00pm — 18 Comments

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