Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Jim Vogel's ADM Blog (47)

Service is the New Sales

7-6-09 Apex, NC

If you think about it, a fixed operation (service) has to drive every sale for both the dealership and the customer. The days are long gone when the customer left with a vehicle, never came back and we simply didn’t care. We’d just go get another one. With sales way down in the car business, June was considered a sales “success” because numbers were just plain bad instead of horrific; these still are times for the automotive record books. The last time the car… Continue

Added by Jim Vogel on July 6, 2009 at 7:42am — No Comments

Weapons of Mess Disruption

Apex, NC 6-14-09.

Here it is, the last two weeks of the first quarter. July is coming fast. Yes I know times are tough. Gas prices are up. Dealerships are more than challenged with day- to- day issues, so many things coming and going. Lost your focus yet? Think about it.

If you are not 100% mentally present at work, completely focused on your job, you will lose buyers. People buy vehicles every day regardless of the economy and they are not at your store for the fresh… Continue

Added by Jim Vogel on June 14, 2009 at 11:51am — No Comments

Requiem for a Heavyweight

Flint, MI… 6-01-09

When Dinah Shore sang “See the USA in a Chevrolet”, GM was rolling solidly on all four wheels; over 600,000 were employed globally, and they had a fat 51% market share. Now, GM stock is the price of a newspaper and soon to go away, market share is 21%, and when things shake down, only about 40, 000 people will be GM employees world-wide. Being in the broken heart of the GM bankruptcy this week and being surrounded by a very somber state of Michigan is very tough to take.… Continue

Added by Jim Vogel on June 2, 2009 at 4:27am — No Comments

Automotive Virtual Reality

5-27-09 Apex, NC

Yesterday afternoon, I received a call from a automotive job candidate. This candidate was from out of state and had 12 years of experience. She now found herself on the outside looking in. I get a lot of these referrals; mostly, they come from managers I have done business with in the past. My contacts (connects) know I will listen and help the candidates who call. As I assessed her situation over the phone, I again gave my "you need to become a social media junkie"… Continue

Added by Jim Vogel on May 27, 2009 at 7:05am — No Comments

Detroit Idle Thoughts

5-19-09 Apex, NC

Very quietly, every Big Three medical plan has changed. Now there is less coverage and more cost.

RUN don't walk to a Chrysler or General Motors dealership. They are now customer heaven. Work out a good deal that is fair to the store and to you. There have never been better deals.

If you work in or with the auto industry, you are not dreaming. It is a low grade nightmare that is not ending for awhile.

Yes Virginia, there is indeed… Continue

Added by Jim Vogel on May 19, 2009 at 6:50am — 2 Comments


Apex, NC 5-15-09

40,000. Quite a number; stadiums would love that many fans piled up for a game. This number is the population of a good sized town. For example, Northwood University, the largest automotive university in the country, is nestled within the wonderful Mid- Michigan town of Midland. It is the home of Dow Chemical. And it has roughly 40,000 people.

40,000 is a lot. And it is the amount of Chrysler Dealership Employees soon to be out of work. That is about 50… Continue

Added by Jim Vogel on May 15, 2009 at 8:30am — No Comments

Slowly Shutting Detroit Down

As I listened this morning to WWJ Radio 950 in Detroit, I sat stunned and sullen. The radio newscaster was reading the Chrysler Dealership Closing list. It sounded just like a snowstorm hit and a list of school closings were being announced. Here in the Raleigh NC market, we have not heard who will be hit; but in Metro Detroit 15 dealerships are done.

This cannot be happening as my mind races to the past when health and profitability were the ingredients of Detroit. The business has… Continue

Added by Jim Vogel on May 14, 2009 at 10:26am — 3 Comments

Are You Feeling It Yet?

5-6-09 Apex, NC... The signs of recovery are on the horizon. The market is up. Gas prices are rising. Credit is available to those who qualify. And the Chrysler makeover coupled with the shedding in GM has created a calming effect to the economic situation. Mr. Obama is losing his new car smell as he puts some miles on his experience as the most powerful person on Earth. Considering what we have lived through the past seven months, this peek into the second quarter has some very positive… Continue

Added by Jim Vogel on May 6, 2009 at 2:29pm — No Comments

The New Newer Newest Chrysiat

4-30-09 Apex, NC

We will never forget this day. Ever. A heavy rain is falling in Detroit and Walter Chrysler is turning over. The Dodge Brothers have tears running down their cheeks and are now forever the Blues Brothers. And everyone in the now defunct Chrysler LLC is on pins and needles waiting for the shiny shoe of the White House to drop.

Interesting it was done on the last day of the month and the last day of the quarter. Perfect timing to go bankrupt. Any car guy… Continue

Added by Jim Vogel on April 30, 2009 at 10:31am — No Comments

Scarier Idle Thoughts

4-29-09 Apex, NC

This is the time of month to go get a car; the deals have truly never been better for you the customer. The salespeople already know tomorrow is the end of the month. Hope both parties take advantage of it.

Pontiac going bye-bye does not mean your warranty and your service disappears. My daughter's Oldsmobile visits the Cadillac store on a regular basis.

Someone will buy HUMMER. Someone will buy Saturn. Saab will survive. The main companies will… Continue

Added by Jim Vogel on April 29, 2009 at 3:37pm — No Comments

Idle Thoughts Really Again

Talladega needs to keep the cars on the ground. The catch fence did just that. Up to seven fans were hurt when debris blazed through the fencing. How long before we slow it down there?

You have to grab the book "How to Ask for the Appointment and Get It" by Chris Morrissette. No matter what you sell, it is worth it. Go to

The media and U.S. Health Officials have us all worried about Swine Flu. The cases here in this country are infrequent and mild… Continue

Added by Jim Vogel on April 27, 2009 at 4:45am — No Comments

Shutting Detroit Down

Oh boy. It is serious now. It almost looks inevitable that Chrysler is going into Chapter 11, and that General Motors will become Gen Mo... Cut in half with elimination. It is a very scary mess. That Kangaroo station down the street, that local grocery store, restaurants across America will be affected. When Gen Mo closes factories for NINE weeks this summer, the ripple will be felt everywhere. This single act alone will set the economy back again.

The new song, "Shutting Detroit… Continue

Added by Jim Vogel on April 24, 2009 at 4:10am — No Comments

Life On Earth 1970

4-22-09 Apex, NC...

Well it is Earth Day again. I remember the first one. As a high schooler, we had projects and presentations. It was a big deal. The next year not so much! But it does symbolize how far we have come as a "global" community.

Here was 1970 for my generation... The Beatles and the Supremes broke up. Computers were the size of small rooms. To call someone you had to find the chord. Bob Hope and Vietnam partnered together. Dick Nixon was president. I… Continue

Added by Jim Vogel on April 22, 2009 at 6:52am — No Comments

An Important Message

I am a very proud Native Detroiter.

Bless you boys (and ladies)

Jim (salestherapist)

Added by Jim Vogel on April 20, 2009 at 5:17am — 1 Comment

One Domestic Please, with All the Fixins!

4-18-09 Apex, NC

Most of these thoughts apply to everyone in any business. BUT THIS is...

An open array of fixins for all my car brothers and sisters, from Fritz to Detail...

If you are not passionate about fixing the car business now, or if you are staying in it for money first, please feel free to use the restroom on the way out.

Do not loan money to customers who cannot pay it back. Remember the last time you loaned someone a buck?

Know… Continue

Added by Jim Vogel on April 18, 2009 at 6:22am — No Comments

Idle Thoughts NOTTAgain!

Apex, NC 4-17-09

Interesting that this past week there was nary a mention in reference to President Lincoln's assassination or to the sad tragedy of the Titanic.

The same economists who did not predict the October collapse are hinting at the recession being over by third quarter. This time I hope they are right.

In 1907, Henry Ford needed salespeople. The best ones did not want to get into the car business; did not trust the new venture. What did Henry do? He… Continue

Added by Jim Vogel on April 17, 2009 at 2:27pm — No Comments

There is a Difference!

4-13-09 Apex, NC... I sent a friend of mine to the dealership over the weekend. He wants a Trailblazer SS. I suggest that he go see the HUMMER H 3 Alpha as well. It too is a V 8. It is fun, unique and very high profile to ride around in. There are not a lot of these around. It is different. He likes that. Plus you can climb anything in the truck, from an ant hill to Grandfather Mountain. The MPG is the same as the Chevy.

He shows up at the dealership I sent him to. Now remember, this… Continue

Added by Jim Vogel on April 13, 2009 at 11:31am — 2 Comments

Customer, Profit is your Fault!

4-11-09 Apex, NC... Holding gross for salespeople is the same as giving the store profit to the customer. Many customers often want something for nothing and are way out of whack with what they believe their trade is worth. Many salespeople want to make as much money as possible as the deal gets structured and want three of those deals a day. This creates a head banging scenario with the customer leaving and the salesperson bruised because of the non-results and time spent.

First be… Continue

Added by Jim Vogel on April 11, 2009 at 5:30am — No Comments

Don't Leave Me a Voice Mail!!

4-5-09 Apex, NC... Just kidding! But things have changed so much since I sported that neat looking gadget on my belt back in 1999. I had the coolest pager on the planet, well the dealership. I could not wait for it to buzz my belt. I would pull over and run to a pay phone, or wait until I could get to a free one to call the number back; "You paged me?"

I loved it... Then I got this HUGE cell phone for my belt. It was so big that I almost had to put it on a two wheel cart to carry the… Continue

Added by Jim Vogel on April 5, 2009 at 5:51am — No Comments

WHAT THE $#%&!!!!!!!!!!

3-30-09 Apex, NC

This will be brief. The White House has a brand new (old) scapegoat. Now it is playing tough guy and hardball with the car business. Out is Wagoner. Fiat better be obliterated into Chrysler...

It is so easy to walk across the playground and pop the 40 pound first grader. Hit 'em while they are weaker and littler. Now, after today, the President can look like a tough guy.

The White House hard ball strategy should slap the Senate Finance… Continue

Added by Jim Vogel on March 30, 2009 at 6:00am — 3 Comments

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service