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Mike lesinski's ADM Blog (5)

Demand More From Digital

As we mentioned in our most recent blog post, the deployment of a first-party framework nearly guarantees an incremental 15% increase in conversion and attribution. Quite often the gain is nearer 30%.



So then, we wonder, what keeps the masses tied to the practice of third-party advertising, where the incremental increase is measured in single digit percentages…

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Added by mike lesinski on August 18, 2014 at 1:07pm — No Comments

3 Major Benefits Of Implementing A First Party Framework

http://www.allantgroup.com/blog/3-major-benefits-of-implementing-a-first-party-framework

Over the past several weeks we’ve written extensively about the importance of understanding first-party cookies. But that’s just the beginning. Now that you’ve “dipped your toes in the water,” we want to take you a little deeper into understanding the benefits of a…

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Added by mike lesinski on August 7, 2014 at 5:21pm — No Comments

Understanding the Difference Between Third-Party and First-Party Cookies

Everyday you rely on cookies to collect data about your customers and prospects.

So, with the landscape of digital advertising poised for change, it’s important to understand the difference between investing ad dollars in third-party cookies versus first-party cookies.

This knowledge will not only enable you to get the best ROI from your digital campaigns, it will also set you up to be a front-runner in the world of advanced digital advertising.

The rest of the story:…

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Added by mike lesinski on July 2, 2014 at 3:47am — No Comments

Always On Marketing

The Funnel Has Compressed

The world is moving faster and it is now quite evident in the automotive shopping funnel. A Capgemini study on automobile buyers revealed that 57% of new car buyers begin research less than 2 months before they purchase and 73% of new car buyers visit a dealership less than 2 months before they purchase. Automotive marketers are aware of this reality and have deployed or are considering deploying “always on” digital marketing…

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Added by mike lesinski on June 11, 2014 at 3:33am — No Comments

First Party Technology Shows Significant Improvements

Advancing Automotive Advertising

A $15.2 Billion Dollar Opportunity

In 2013, automotive measured ad spending topped $15.2 Billion. According to Kantar Media, the distribution of measured ad spend was estimated at nearly $9.2 Billion for manufacturers and slightly over $6.0 Billion for dealers. The overall ad spend was forecast to hit $32.8 Billion.  

While television spending was down slightly as a whole, Cable TV showed a 7.3% increase in ad spend…

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Added by mike lesinski on June 3, 2014 at 11:39am — No Comments

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