Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Everyday you rely on cookies to collect data about your customers and prospects.
So, with the landscape of digital advertising poised for change, it’s important to understand the difference between investing ad dollars in third-party cookies versus first-party cookies.
This knowledge will not only enable you to get the best ROI from your digital campaigns, it will also set you up to be a front-runner in the world of advanced digital advertising.
The rest of the story:…Continue
Added by mike lesinski on July 2, 2014 at 3:47am — No Comments
The Funnel Has Compressed
The world is moving faster and it is now quite evident in the automotive shopping funnel. A Capgemini study on automobile buyers revealed that 57% of new car buyers begin research less than 2 months before they purchase and 73% of new car buyers visit a dealership less than 2 months before they purchase. Automotive marketers are aware of this reality and have deployed or are considering deploying “always on” digital marketing…Continue
Added by mike lesinski on June 11, 2014 at 3:33am — No Comments
In 2013, automotive measured ad spending topped $15.2 Billion. According to Kantar Media, the distribution of measured ad spend was estimated at nearly $9.2 Billion for manufacturers and slightly over $6.0 Billion for dealers. The overall ad spend was forecast to hit $32.8 Billion.
While television spending was down slightly as a whole, Cable TV showed a 7.3% increase in ad spend…Continue
Added by mike lesinski on June 3, 2014 at 11:39am — No Comments