Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Last year marked a turning point in the world of digital advertising.
Not so much a sudden, sharp turn, but rather a methodic and inevitable turn.
Digital advertising in 2014 is positioned to be a $120 billion industry that has, to date, relied primarily on best practices that are no longer meeting required criteria as well as methods of collecting data that are faulty at best. This gradual shift toward the marriage of consumer trends and advanced technology is causing some…
Added by mike lesinski on October 26, 2014 at 4:34am — No Comments
As we mentioned in our most recent blog post, the deployment of a first-party framework nearly guarantees an incremental 15% increase in conversion and attribution. Quite often the gain is nearer 30%.
So then, we wonder, what keeps the masses tied to the practice of third-party advertising, where the incremental increase is measured in single digit percentages…
Added by mike lesinski on August 18, 2014 at 1:07pm — No Comments
Over the past several weeks we’ve written extensively about the importance of understanding first-party cookies. But that’s just the beginning. Now that you’ve “dipped your toes in the water,” we want to take you a little deeper into understanding the benefits of a…Continue
Added by mike lesinski on August 7, 2014 at 5:21pm — No Comments
Everyday you rely on cookies to collect data about your customers and prospects.
So, with the landscape of digital advertising poised for change, it’s important to understand the difference between investing ad dollars in third-party cookies versus first-party cookies.
This knowledge will not only enable you to get the best ROI from your digital campaigns, it will also set you up to be a front-runner in the world of advanced digital advertising.
The rest of the story:…Continue
Added by mike lesinski on July 2, 2014 at 3:47am — No Comments
The Funnel Has Compressed
The world is moving faster and it is now quite evident in the automotive shopping funnel. A Capgemini study on automobile buyers revealed that 57% of new car buyers begin research less than 2 months before they purchase and 73% of new car buyers visit a dealership less than 2 months before they purchase. Automotive marketers are aware of this reality and have deployed or are considering deploying “always on” digital marketing…Continue
Added by mike lesinski on June 11, 2014 at 3:33am — No Comments
In 2013, automotive measured ad spending topped $15.2 Billion. According to Kantar Media, the distribution of measured ad spend was estimated at nearly $9.2 Billion for manufacturers and slightly over $6.0 Billion for dealers. The overall ad spend was forecast to hit $32.8 Billion.
While television spending was down slightly as a whole, Cable TV showed a 7.3% increase in ad spend…Continue
Added by mike lesinski on June 3, 2014 at 11:39am — No Comments