Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A couple of hours ago, I made note of a photo that Brian Pasch posted of empty shelves at his local grocery store. That photo reminded me that I’d meant to cover a back-to- the-basics concept that I struggled with while doing some research last week.
First off, let me tell you that I LOVE CARS. I have loved cars since I was able to grasp the concept of motoring. I love how cars feel when you run your hand over their cool painted metal, I love how expensive leather interior feels –…Continue
Added by Shannon Page on October 29, 2012 at 3:40pm — No Comments
For grins, and to help me get started with this post, I Googled “Customer Expectations”.
Of the 13,900,000 returned results, a link to an interview with Richard Branson stuck out because, well, he’s fabulous AND he’s someone who has apparently figured out how to do a lot of things right. Sir Branson says: “Pricing your product or service is only one way to exceed expectations. The other is through your front-line employees -- everyone who works with customers.” He goes on: …
Added by Shannon Page on October 3, 2012 at 5:12pm — No Comments
By Autumn 2003, I had (a meager) seven years of Internet Automotive success under my belt. I was managing a nine-franchise Internet Sales Department that encompassed five rooftops in Portland OR and Vancouver WA. New Car sales were really starting to get brutal. Every other conversation contained the words “Dave Smith” and “Kellogg, Idaho”. We pursued, and…Continue
Added by Shannon Page on January 18, 2012 at 3:28pm — No Comments
The Challenge: The automotive industry is recovering from the most massive business contraction in its history. While the playing field…
Added by Shannon Page on January 8, 2011 at 8:29pm — No Comments
What would you rather do?
A. perform at a higher level (ie: close more deals or generate more gross profit) from your current opportunities to do business.
B. generate more opportunities to do business.
For me, the answer is obvious. Unfortunately, many of the dealer contacts I’ve been making don’t seem to respond as well to offers of methods for doing better with what they have as they do methods for generating more traffic. Why is…Continue