Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Dane Saville on October 15, 2018 at 7:00am — No Comments
According to a CBS News study, today’s consumer sees 5,000 ads per day. That breaks down to 3.5 every single minute. On average, people spend 41 minutes on social…Continue
Added by Dane Saville on October 9, 2018 at 12:18pm — No Comments
For all of its complexities, the core of a successful paid search campaign is simple:
Added by Dane Saville on September 19, 2018 at 6:02am — No Comments
A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the Internet.
Now here's the but ... BUT ...
Added by Dane Saville on August 1, 2018 at 7:30am — No Comments
Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.
Added by Dane Saville on July 18, 2018 at 8:00am — No Comments
Is there a way I can tell if my homepage is driving people to my…Continue
Added by Dane Saville on June 18, 2018 at 12:00pm — No Comments
Your homepage should fulfill two needs: get car shoppers where they need to be and give them easy access to contact you.
Every visitor should be able to do this with little to no friction. But many dealers make the same mistake on their homepage, disrupting the car shopper's experience. They add widgets and chat and banners in an…Continue
Added by Dane Saville on June 14, 2018 at 8:00am — No Comments
Added by Dane Saville on January 5, 2018 at 6:00am — No Comments