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Dane Saville's ADM Blog (8)

How Do I Stack Up to My Competition? - Session at Digital Dealer

This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that most dealership owners, general managers, and…
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Added by Dane Saville on October 15, 2018 at 7:00am — No Comments

How to Build an Effective Buyer Persona for Car Shoppers

According to a CBS News study, today’s consumer sees 5,000 ads per day. That breaks down to 3.5 every single minute. On average, people spend 41 minutes on social…

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Added by Dane Saville on October 9, 2018 at 12:18pm — No Comments

The 3 Most Important Components of Your SEM Strategy

For all of its complexities, the core of a successful paid search campaign is simple:

  • Create the right ad.…

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Added by Dane Saville on September 19, 2018 at 6:02am — No Comments

A Path to Save Dollars on Your Marketing Cost per Car Sold

A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…

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Added by Dane Saville on August 1, 2018 at 7:30am — No Comments

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.

So, we…

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Added by Dane Saville on July 18, 2018 at 8:00am — No Comments

Dealership Marketing Audit: Homepage to SRP Click-through Rate

Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process.

Is there a way I can tell if my homepage is driving people to my…

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Added by Dane Saville on June 18, 2018 at 12:00pm — No Comments

Don't Worry About Bells and Whistles. Make Your Homepage Help You Sell Cars

Your homepage should fulfill two needs: get car shoppers where they need to be and give them easy access to contact you. 

Every visitor should be able to do this with little to no friction. But many dealers make the same mistake on their homepage, disrupting…

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Added by Dane Saville on June 14, 2018 at 8:00am — No Comments

Here's What Our Data Proves About Homepage Banners

Here’s the deal. Homepage banners do have value. I’m not here to tell you otherwise. They are a great way to communicate your deals to car shoppers.

Many…

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Added by Dane Saville on January 5, 2018 at 6:00am — No Comments

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