Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
More fuel to the TrueCar fire as the Virginia Motor Vehicle Dealer Board sends a letter to Scott Painter, CEO of TrueCar, Inc.
A link to download the original letter is shown below, and here is what is says:…Continue
Have you been able to quantify how much Autotrader, Cars.com, or other third party classified websites contribute to your dealership's ability to sell more cars?
Have you questioned the importance of alternative classified websites like Craigslist or Ebay?…Continue
Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.
When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:
I have first hand knowledge that State Automotive Associations are preparing memos to their members that the TrueCar.com platform may violate a number of state advertising laws.
I want to thank Jordan Scott from David GMC Buick for reminding me to write about this advertising opportunity on Google Maps. If you haven't noticed this, you can see that this one dealer is paying for a sponsored ad on Google Maps.
This ad is showing up for a map search on another dealer's name as you can see in the search box. The RED PIN for Davis Buick/GMC is shown near the bottom of…Continue
Added by Brian Pasch on December 10, 2011 at 8:13am — No Comments
Google Offers is now in Beta testing, have you taken a look at this new advertising platform?
Will you be considering Google Offers in your 2012 automotive…Continue
Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments
I got a call yesterday from Joe Webb asking about a review feature in…Continue
I'm back on the Google Beat covering the latest discoveries for the automotive industry on search marketing strategy. I want to thank Craig Waikem for commenting on my blog post about new Google PPC Adwords formats that collect email addresses.
What Craig shared was a…Continue