Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Brian Pasch's Blog – December 2011 Archive (8)

Virginia Speaks Out Against TrueCar Model

More fuel to the TrueCar fire as the Virginia Motor Vehicle Dealer Board sends a letter to Scott Painter, CEO of TrueCar, Inc. 



A link to download the original letter is shown below, and here is what is says:…

Continue

Added by Brian Pasch on December 22, 2011 at 6:00am — 13 Comments

ADM Members - Is AutoTrader Your Secret Santa?

 

Have you been able to quantify how much Autotrader, Cars.com, or other third party classified websites contribute to your dealership's ability to sell more cars?  

 

Have you questioned the importance of alternative classified websites like Craigslist or Ebay?…

Continue

Added by Brian Pasch on December 22, 2011 at 5:14am — 17 Comments

DealerRater Leverages Adwords To Drive Traffic To Their Portal Using Dealer Names

Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.

 

When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:

 …

Continue

Added by Brian Pasch on December 13, 2011 at 11:00pm — 7 Comments

Will Truecar Draw The Ire Of State Regulators?

This is not a teaser.  

 

I have first hand knowledge that State Automotive Associations are preparing memos to their members that the TrueCar.com platform may violate a number of state advertising laws.

 

 

I…

Continue

Added by Brian Pasch on December 12, 2011 at 8:00pm — 24 Comments

Sponsored Links on Google Maps Caught My Eye

I want to thank Jordan Scott from David GMC Buick for reminding me to write about this advertising opportunity on Google Maps.  If you haven't noticed this, you can see that this one dealer is paying for a sponsored ad on Google Maps.  

 

This ad is showing up for a map search on another dealer's name as you can see in the search box.  The RED PIN for Davis Buick/GMC is shown near the bottom of…

Continue

Added by Brian Pasch on December 10, 2011 at 8:13am — No Comments

Are You Interested In Testing Google Offers For Your Dealership?

Google Offers is now in Beta testing, have you taken a look at this new advertising platform?  

Will you be considering Google Offers in your 2012 automotive…

Continue

Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments

The 6th Star in Google Places is The Best Ever Rating

With all the discussion about Google Places lately it is clear that it is an important source for connecting with consumers in the Zero Moment of Truth.  

I got a call yesterday from Joe Webb asking about a review feature in…

Continue

Added by Brian Pasch on December 4, 2011 at 6:02pm — 3 Comments

Will Google's Honda Classified Advertising Model Ruffle Feathers?

I'm back on the Google Beat covering the latest discoveries for the automotive industry on search marketing strategy.  I want to thank Craig Waikem for commenting on my blog post about new Google PPC Adwords formats that collect email addresses. 

 

What Craig shared was a…

Continue

Added by Brian Pasch on December 2, 2011 at 4:30am — 2 Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2014

2013

2012

2011

2010

2009

2008

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service